Chapter 466: Promotions

Next, Yu Zhan patiently told Lanxi some precautions for raising cats, and learned that they didn't even buy a cat litter box, and he also gave them a cat litter box.

The whole adoption process and the animal physical examination process went smoothly, and Lan Xi was also very happy to see the son of the deceased unexpectedly, Wang Xiangqin felt that this trip was worth it, and he also had a good impression of Yu Zhan.

After sending Wang Xiangqin and Lanxi away, Yu Zhan's pet hospital immediately resumed normal business, and Liu Yan did not go back to school, but took a taxi to the warehouse.

Zhang Pei saw her coming and said in surprise, "You don't have class today?"

Liu Yan said that she had taken a leave of absence, and she told her mother about the adoption of a cat by Wang Xiangqin and his wife.

Zhang Pei's thoughts are the same as Grandma Zhan's, she thinks that her daughter is too powerful, and she has such a good relationship with Wang Xiangqin!"Have you taken photos of the adoption scene?" Zhang Pei wanted to see what the reality of her idol was like.

Liu Yan shook her head, the photo was taken, but it was taken by Lanxi with Wang Xiangqin's mobile phone, she said, "Next time I see Uncle Qin, I'll take a video for you." ”

Of course, Liu Yan didn't come here to tell her mother about Wang Xiangqin's gossip, today she watched the process of Wang Xiangqin and his wife adopting cats, watching them lack this and that, and then took a cat litter box from Yu Zhan, she was inspired all of a sudden.

She said to Zhang Pei, "I have come up with a method of Double 11 promotion, you can see if it works." ”

As soon as he heard the matter, Zhang Pei was not joking, the mother and daughter sat down, Liu Yan said, they can sell cat supplies on the online store at the same time, such as cat litter, cat cage, cat litter box, cat climbing frame and other derivatives, and these things can also be used as gifts on the day of Double Eleven, where you can get the corresponding rewards if you shop for a certain amount.

"I just have this idea in the first place, and I haven't thought of a specific plan yet," Ms. Liu said, "Do you think it's feasible?"

Zhang Pei agreed, "I also think it's too monotonous for our online store to only buy cat food. However, selling other supplies, but also involves the brand effect and the cost of purchase, for example, there are so many brands of cat litter, which one do we sell, how to deal with the supply, and specifically to talk to the relevant companies, seeing that Double 11 is coming, the time is too tight, it is impossible and too late to talk clearly, I think the sale of things can be pushed back, we will first engage in giveaway activities. ”

Zhang Pei's words are very reasonable, now she is no longer the full-time wife who only knows how to do housework and take care of children, in order to run their small company well, in her spare time, she reads a lot of management and business books, her horizons have been broadened, and her mind is more flexible.

"I called Xiaomao and them in, there are many people and more ideas. ”

Zhang Peixin recruited 3 online store customer service, 1 warehouse manager and 10 workers, Wan Jun was promoted to online store supervisor, Mao Yuchen managed finance full-time, and Chen Yuxiang remained the logistics administrator unchanged, and the three of them were the core members of Liu Yan's mother-daughter team. Now that the company's development momentum is so good, the two boys no longer regret jumping here, on the contrary, they hug the thighs of the mother and daughter tightly, they are very confident, follow them, and there will be meat to eat in the future.

Mao Yuchen they also recognized Liu Yan's promotion method, after some discussion, we came up with a preliminary promotion plan: anyone who buys any product in their store on the day of Double Eleven, will come with a bag of cat litter, an order amount of 1000 yuan to send a cat toilet, an order amount of 1500 to send a cat cage, an order amount of 2000 to send a cat climbing frame, orders of more than 3000 yuan, send 500 yuan vouchers, and the next time you can directly deduct cash.

The next step is the purchase of gifts, the company's accounts have more than 5 million yuan of funds, but the profits only account for a small part, basically the payment of the West Shore Company.

The biggest question to consider now is how to estimate the sales volume on Double 11, how many gifts to buy, and how much to buy for each kind of gift? This is a big problem, and there will be trouble when you buy more and buy less.

Mao Yuchen found the sales statistics report on the day and the next day of the nine-fold coupon event, and the five of them read the report in detail.

In order to welcome the Double 11, Zhang Pei has already begun to apply to the Xislan Company to increase the supply of goods and organize the hoarding of goods.

On the night of the nine-fold event, they sold 5,000 bags of cat food in 3 hours, so the most optimistic estimate of the sales of Double 11 could be about 30,000 bags, Zhang Pei and Huang Shiting also talked about it.

Zhang Pei said to the four young people, "On the basis of the forecast sales of 20,000 bags, the order sales structure of this report shall prevail." ”

According to the report, 70% of customers have only bought one bag of cat food, which means they need to buy at least 20,000 bags of cat litter. Taking a bag of cat litter with a wholesale price of 20 yuan as an example, the cost of their gift needs to be at least 400,000, and if you add a cat climbing frame cat cage with a relatively high value, the cost will be even greater. If the event is messed up, not only will they not make money, but they will also lose hundreds of thousands.

In the conference room, everyone fell silent again, Mao Yuchen and the three looked at Zhang Pei and Liu Yan, waiting for the mother and daughter to make a final decision.

Zhang Pei said, "Yan Yan, you are the boss of the company, this is a major event related to the future development of the company, you make the decision." ”

Liu Yan saw Zhang Pei's determined eyes, she knew that her mother was desperate to engage in this activity, because there were only three months left before the February appointment, and if it didn't work, she would become a benevolent.

And she is also fearless, she said, "I can't bear the child can't catch the wolf, cowering, can't make money, we will follow this plan to implement! Wan Jun, you immediately find a few cost-effective cat litter and cat supplies suppliers on the Internet, ask them to quote, and then make the price into a table for me to see." ”

"Okay," Wan Jun replied immediately.

"Yuchen, you can refine the types of orders on the report, and it is better to be precise about how many cat climbing frames and cat cages we want to buy. ”

"Okay,"

Liu Yan said to Chen Yuxiang again, "You assist Wan Jun to find suppliers, and negotiate with several express companies in advance, so as to avoid mistakes in delivery." ”

"Okay. ”

Liu Yan said, "If you still have any questions, you can say them now." ”

The three of them shook their heads at the same time, and at this moment, the strength of this girl made them surrender, and they couldn't help but believe in her, and also in her equally strong mother.

Liu Yan worked overtime with everyone until ten o'clock in the evening, and Yu Zhan, who also worked overtime until the evening, drove over to pick her up. After running around for a day today, Liu Yan's face didn't look tired at all, her eyes were unusually bright and excited, she told Yu Zhan that Double 11 was their last battle!