For the elder Stillha and the other shareholders, helping Ye Dongqing complete the privatization of Green Mountain Coffee is not a bad thing, on the contrary, there are great benefits.

As I said earlier, financial support is indispensable, and there will also be assistance in advertising.

Judging from the current price of rare advertising on Facebook, Green Mountain Coffee is difficult to afford, a few days of advertising will have to invest at least half a year's profits, of course, the return will be great, if it is not worth the money, which company will be stupid to advertise.

These companies are picky about where they place their ads, and Facebook has a very good customer base, because more than 92 percent of them are young people under the age of 35, and the number is in the hundreds of millions, which is why Facebook's ad space is so popular.

The high price means that the customer base is narrow, and it was mainly in cooperation with large enterprises before, but recently Ye Dongqing hopes to have more advertising space, so that the advertising price can be reduced, and the advertising group is segmented.

Cosmetics, tampons and the like can only be placed on female users, while lighters, basketball shoes and the like can only be displayed on the homepage of male users, positioning is more accurate, and it is easier to win the favor of merchants, this is Ye Dongqing's vision of the magic weapon that can make Facebook's performance to a higher level, there are so many big customers, as long as they are better than other peers, Facebook and Ye Dongqing will win.

According to Ye Dongqing's current shareholding ratio of more than half of the shares, as long as he has the support of the second largest shareholder and the old Stiller, he can already submit an application for delisting to the NASDAQ side. ”

"You can calculate according to today's market value, sell the shares to me at a premium of 50%, or you can work with me to make Green Mountain Coffee bigger, I can only say that I am a little sure, but it is not absolutely successful, the current coffee market is indeed about to be carved up, there is room for development, but it will not be too big." ”

Expecting that this kind of question might be asked, Ye Dongqing had already prepared the draft and said it directly at this moment.

Compared with the latter proposal, he hopes to kick out the other shareholders, deliberately concealing some key news, creating a little uncertainty, but in fact he is very sure of the success of Green Mountain Coffee, don't look at the name "Green Mountain" is not as good as "Blue Mountain", when it comes to market potential, Green Mountain Coffee is much stronger than Blue Mountain Coffee.

The vast majority of Americans like to use coffee for a pick-me-up, and they like to make a big pot of coffee in the morning, except for the children, who drink a cup, which creates a lot of annoyance in the process.

One is the long waiting time, the second is that it is very troublesome to clean, the third is the single taste, the fourth is serious waste, and the fifth is that the ratio of coffee powder to water is not well grasped, either the coffee is too much or the water is too much.

Green Mountain Coffee is different, not so much selling coffee, but selling a cheap and convenient "coffee solution", customers only need to put the capsule coffee cup into the coffee machine, ten seconds later can drink coffee, now the taste is not bad, but Ye Dongqing has the ability to let it cooperate with more coffee bean suppliers, and even sell black tea, green tea, etc., turning the monotonous coffee machine into a café, and choosing the most suitable coffee for customers according to their hearts.

At present, there is something wrong with the company's development ideas, and the mistakes made in the promotion and operation are even more serious, but Ye Dongqing has not reminded them, in order to wait until other shareholders accept him, find a way to get more shares, and put most of the benefits into his own pocket.

When he was a student at Harvard Business School, the textbooks were full of "making money" and "how to help the boss make money and eat in the future".

And Ye Dongqing himself is the boss, so he is more concerned about "how to let employees help the boss make money", in addition to some pure scientific research, can not be used in the discipline, the university is more like a high-end job skills training center, he only stayed for a semester and felt tired, after asking for leave, he never went back, the reason is that he didn't think he could learn too much in school, rather than wasting his precious life, it was better to do something more meaningful.

Old Stiller was weighing something, looking ahead in a daze, Ye Dongqing didn't urge, he was thinking that it would be good if he could invest in his own company through a hedge fund, it was all insider trading, if the law allowed it, why worry about the investment target?

But he can only think about it, he doesn't want to put himself in for some money, as a shareholder but trade his own company, if he makes money, the Securities and Exchange Commission doesn't even need to investigate, he can directly send Ye Dongqing to court, a fool can do such a stupid thing.

Autumn in the Northern Hemisphere, the sun is shining on the green grass today, with some yellow.

The leaves of the North American red maple are still red, and some have been blown off the branches by the autumn wind, and they look good even if they fall to the ground, and they will not be swept away until they are about to rot, which is Ye Holly's decision.

There are semi-domestic elk that are angry at the horses, probably in the heat season, and on this island with no natural predators, they just need to avoid being hit by vehicles, eat some flowers and plants occasionally, and the gardeners are unlucky.

Everything seems to be so harmonious, not only has a house, but also has a secret garden, but old Stiller's attention is obviously not on the environment he is in, at this time he looked sideways at Ye Dongqing, and asked a more important question: "Then what about the equity, you are the richest among the top ten major shareholders, if you raise funds through Tamsui Investment Group, we can't stop it, can we only watch the shares in our hands shrink until we are marginalized and completely become an outsider?"

Tamsui Investment Group has money, and it has more advantages in financing, and in the summer, Amazon issued new shares to raise funds, and he raised more funds, and his shareholding also rose slightly.

The privatization has shown how much Ye Dongqing attaches importance to Green Mountain Coffee, and the old Stiller probably wants to take advantage of the opportunity to get some benefits, Ye Dongqing shook his head and said with a smile:

"I didn't tell you the truth just now, in fact, I have already been in contact with Krieger, the K cup and the coffee machine patent are in my hands, and it only cost more than 30 million dollars to buy it, which is cheaper than I imagined.

The memorandum has been signed, the patent is in my hand, it is the most important thing for Green Mountain Coffee, you don't want to open your mouth, I can use Krieger to create a Red Mountain Coffee, or Black Mountain Coffee, and I am confident that I will reach the current scale of Green Mountain Coffee within half a year, I am just afraid of trouble, I can agree to raise the valuation appropriately at the time of financing, and give you some benefits, but don't expect me to blindly back down, win-win is the best result, isn't it......"

……