Chapter 15: Viral Marketing
If you recommend your own movies yourself, if you don't have a way, it will be like what he shouted on Weibo before, and no one will notice it at all.
The most effective way to do this is to find a network promoter.
But I don't have much money, even if I look for a pusher to push for a few days, I don't wait for attention to get noticed, and I end up again.
And if you have a movie that is not famous, even if one or two big Vs who are not too famous post a Weibo, it will not attract a few people to watch it.
Ask these people who have seen it to help you spread the word?
Don't be funny, he doesn't have the aura of a protagonist.
However, there are exceptions to everything, and no matter what industry is, there are situations where the small is big, and the same is true for publicity.
The most successful story of marketing is that it went viral.
Virus!
A synonym for infinite spread, where no grass grows, and all those who come into contact with the virus will become the spreaders of the virus.
The world is a big trend, and the virus is to create a general trend, and the creator of the virus only needs to stretch out his hands and gently push it.
Viral marketing is certainly the most effective way to spread the word, but it can be difficult to find a way to do it.
Chen Xiao began to use his perverted memories to constantly search for successful viral marketing methods in his previous life.
has been pushing forward from "What is Page", and the marketing methods of various movies are simply endless:
"The Dark Knight" has established a viral source website, maintains a high frequency of updates, and constantly has puzzles released, and the "Joker" in the movie also left a letter on the website, telling fans that there are 49 letters distributed in different cities, which can form a sentence, and finally netizens around the world finally solved the puzzle. It became a hot spot at the time.
"Comet" is also a brain-burning movie, and this method can also be used, but it also takes a certain amount of time and effort to build a website, and Chen Xiao has no time and no experience in building a website.
In addition to this, viral videos are more commonly used.
For example, "What is Peppa" has long occupied the top spot on the hot list, and "Peppa Pig" has been even more popular before it is broadcast.
But this still requires hiring actors and buying equipment, and he thinks that he is not a qualified director, and he may not be able to make a formal short film, of course, he can also change it to animation, but after the animation is made, the time for the film may have expired.
There are also some more murderous self-blackening.
For example, a company released (urgently hiring a second wife), recruitment information.
In the end, Chen Xiao still felt that the routine of Diao brand laundry detergent was relatively good, there was no need to blacken himself, and it was also very simple.
It was a ghost story, to the effect that a man killed his girlfriend, but every day he could dream of his girlfriend's murderous appearance, and a Taoist priest asked him to do three things.
1. Bury your girlfriend's body
2. Burn your girlfriend's pajamas before her death
3. Wash the bloody clothes that have been hidden
All three things had to be done before the third watch, the first two were very simple, and he did them very carefully.
But seeing that the third watch was coming, the bloody clothes couldn't be washed clean.
As soon as the third watch arrived, his girlfriend appeared dripping with blood all over her body, and asked him hideously: "Do you know why you can't wash off the blood?" He was stunned and speechless, and his girlfriend continued: "Because you didn't use carved brand laundry detergent, stupid." ”
The reversal of the ending stunned everyone.
It is a very simple story, but it has reaped unexpected results, and has become a classic sales case of Diaopai, which has been discussed in the industry.
This method is simple and easy to spread, and there is basically no cost.
Chen Xiao can also make up a story in this way, but this kind of brain hole is all available but unwanted, so he can only choose another way.
After thinking about it for a long time, he came up with a solution.
He can combine The Dark Knight with carved laundry detergent in a way that's easy to spread and puzzle-filled.
Then he wrote on his Weibo:
Scenario 1:
How is it always the same scene, strange, always this one, a man brings back a different woman every night and flirts on the couch. What's even stranger is that the screen is always black when you see the critical moment. Probably not today, she looked at the strange woman on the TV and thought, it was a "critical moment" again, she couldn't help but slowly walk to the TV, this time she clearly saw the man on the sofa picking up something and pointing it at the TV, snapping, her eyes went dark.
Scenario 2: ......
Scenario 3: ......
Scenario 20: How many heroines exist in the last world of "The Night the Comet Commet"?
Chen Xiao wrote a total of 20 brain-burning questions, of which the first fifteen were very classic in his previous life, but the last five were all about "Comet".
In this way, those who are brain-burning experts will know that "Comet" is also a brain-burning movie at a glance.
And the question I wrote about "Comet" itself is very curious, and people can't help but want to watch this movie.
And every question can't be answered at all if you just read it once, you have to read it several times.
After all the twenty questions were written, Chen Xiao wrote directly on the title: The annual brain-burning Q&A, no more than 0.01% of people can answer!
Well, as expected, no one forwarded it after it was released, but the number of reads increased by several times.
Looking at the time, it's getting late now, and I originally wanted to find a promoter company, but I can only wait until tomorrow.
took his mobile phone and sent a message to Xu Shao and them, asking them to help him forward Weibo.
I made another call to Wu Daoyi and asked him to forward his Weibo, and then opened his class group so that everyone could participate in the event, and helped him forward Weibo, ignoring the riots in the classmates' group, and directly closing the group chat.
After thinking about it, he called his teacher again, saying that he had received an invitation letter and asked to forward his Weibo.
Although the old man doesn't post much on Weibo, and he doesn't add V on Weibo, he really has a lot of fans, and a Weibo post may be worth a big V.
When the old man heard that Chen Xiao was going to make a movie again, he immediately said that he was messing around, and he had won awards for his animation, so what movie he went to make, wouldn't it be embarrassing.
I hung up the phone.
Chen Xiao's heart suddenly moved, and suddenly thought of Guo Nanshan again, this Guo Nanshan looks quite good, there should be a lot of fans.
He opened Weibo and searched Guo Nanshan, and it didn't take much effort to find it.
Academician Guo Nanshan?
Suddenly...... Guo Nanshan, academician of the humanities group, linguist, paleophile, 840,000 fans.
I looked at the content of Weibo and found that the previous Weibo was about the content of the Elf language, and I wrote some thoughts on studying the Elf language.
confirmed, it was the Professor Guo he met.
After looking at it again, this academician seems to like to post Weibo, and he posts a Weibo every two days.
Chen Xiao silently clicked his attention.
originally planned to ask Professor Guo to help him promote his movie, but who knew that he was a big man, such a big man is the face of the country, can he advertise casually?
He didn't know, but he thought about it.
After thinking about it, Chen Xiao thought of another way to take a screenshot of his question and make a picture, and then on the hot search on Weibo, when he saw a Weibo, he replied to his picture.
Then refresh again.
I just saw a traffic star post a Weibo just two seconds ago: Late-night welfare, beautiful selfie.
Chen Xiao hurriedly hurried up the time to reply to the picture and seize the first place!
Traffic is worthy of traffic, Chen Xiao just sent his picture and replied:
"Grass, who is this, why did I see you again? ”
"What is this, do you have an answer?"
"The first thing I saw was that 'she' was actually on TV, and she thought someone else was on TV. ”
"I think that's what it means, but it's kind of interesting to look at it that way. ”
"What's the answer to the second question?"
......
In less than a minute, the reply to his comment reached 99+, and because of the timeliness of his comment, his comment has always stood in the first position and has not been topped.
Chen Xiao achieved his goal, returned to his Weibo, and found that his Weibo had increased his fans.
There were only seventy or eighty followers before, but now it has risen to more than five hundred, and several Weibo posts he posted before have also been commented.
On Chen Xiao's current Weibo, the first is that "The Lord of the Rings" has been published, and the second is that "Comet" will be released simultaneously on various video websites.
And the first Weibo has a lot of comments, these are all novels that have read "The Lord of the Rings" and are asking if he is the author of The Lord of the Rings.
These are all his fans, Chen Xiao took the trouble to reply one by one.
As for the latest Weibo, those 12 questions have now been reposted more than 100 times, but half of them were forwarded by their own classmates.
Seizing this opportunity, Chen Xiao hurriedly posted another Weibo:
I accidentally got nominated for the Huaxia International Animation Festival, and a classmate who is familiar with Hangzhou told me how to get on the road?
[Picture]
And then after a while, there were a few more comments below this comment:
Kyoto Rafting: 'Every year the anime festival is on ** street, you can make a car to the train station first, then take bus 11, and then ......'
You're going to hit me @Kyoto Drifting: 'You idiot, don't you see him pretending to be forced'
Kyoto Drifting: 'Grass, kill this pretend!!'
Lethe River @ Kyoto Rafting: 'It's good to be young......'
......
Chen Xiao burst into tears, this is Weibo, what did he play before, stand-alone!!