Chapter 136: It's all about the process
In addition to the renamed laboratory patent, Han Chudong also bought a patent license for aloe vera skin care products.
It cost him thousands of dollars, and he thought it should be usable.
This time I came to San Francisco, deliberately brought the production recipe, the main ingredient is natural aloe vera juice, and some other things are added to prevent it from spoiling.
The patent for the mask and the appearance patent made of pure cotton and plant fiber have been submitted by Han Chudong, and even various colors have been registered first.
In the future, unless some strange masks are produced, such as a whole piece, which customers can trim by themselves, in the next ten years, other manufacturers who want to produce similar masks will not be able to bypass Han Chudong's patent.
This is the advantage of Rainbow Beauty to open up the market, and it may sell finished mask paper to the outside world in the future, but it will certainly not be at the beginning.
In case it is done well, the profit prospects are quite impressive.
If he hadn't seen the scale of the potential benefits, he would have been willing to shell out more than a million dollars just to find some more experienced developers to help.
Continuing to use those patents can also bring some benefits, and a team itself is not worth more than a million dollars.
The next morning.
Laboratory researchers, who signed new contracts yesterday and had their salaries and benefits slightly increased, came to clock in and out as usual.
In the past, the salary was good, and I could drink free coffee in the company, and occasionally fruits and snacks.
A fat white man with glasses, holding a coffee pot in his hand, poured freshly brewed black coffee for his colleagues, and asked, "What do you think of the new boss?" He seems to be very young, he looks almost like my seventeen-year-old brother, but he can pay more than a million dollars, the world is crazy. β
"I went out yesterday and saw an Asian boss driving a black Rolls-Royce Silver Shadow, which is the kind of car of the British royal family, and maybe the elders in the family are like AnΒ·wang (Wang An), and they are also very rich. A young woman with braided hair next to her said that a car is equal to their income for a few years without eating or drinking, and it is normal to be envious.
"As long as you pay your salary on time and don't forget to pay for health insurance, nothing about him has anything to do with me. β
"Hey, David, aren't you curious at all? We don't know anything about the new boss other than that he's rich. β
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The so-called R&D tasks were not announced.
After work hours, these people still had nothing to do, gathered together to chat and rest, and the topic was mainly focused on Han Chudong.
I started to worry that the good days would come to an end, and I would be very busy in the future, and I was also worried that I would be suddenly fired one day, and it was not easy for them to find a new position with the right position and salary for a niche job like theirs.
Ron, the founder of the lab, appeared in front of them with a backpack on his back, the helmet on his head had not been removed, he had a Harley-Davidson motorcycle, and he usually commuted to work on a motorcycle.
The woman with the pigtails, named Grace, asked him loudly, "Ron, what do you know about our new boss, does his family have any money?"
Ron smiled and replied: "What, you want to soak him? It should be very rich, he sells electrical appliances in Los Angeles, and he also has a toy company, didn't he say that he has a battery lab yesterday, I only know that he makes so much money himself, it seems to be very powerful, better than me." β
"I wanted to soak, but he definitely didn't like me, and the Asian woman standing next to him yesterday was so beautiful that her skin was so good that it made me drool. Grace shook her head and said, "How old is the new boss?"
"It seems that we are only nineteen, and we are afraid of meeting scammers, so we have checked our driver's license. β
The white fat man with glasses, when he heard this, covered his face with his hands, and said speechlessly: "My God! I really want to jump off the Golden Gate Bridge, I am so rich at the age of nineteen, kill me......
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It took some time to talk to Mr. Clifton Nett.
Han Chudong wanted to ask him to continue to help, find more ready-made beauty and skin care product marketing teams, and build a good production and marketing platform for rainbow beauty as soon as possible, and strive to start sales as soon as possible.
In Han Chudong's view, it is not difficult to use ready-made technology to develop several facial mask waters.
I have watched the video of an engineering student revealing the secret skin care products, and I know that marketing strategy is the most important thing in determining whether I can make money, just like those fur and clothes whose cost is pitiful.
A woman's money is easy to earn, and it is possible to succeed with the right method, Han Chudong has already thought carefully about and planned, and is ready to wait for the time to spend a lot of money to advertise everywhere.
It took a little time to talk about things, and it was already past nine o'clock when he came to the laboratory.
Calling everyone over like last night not only did the researchers be curious, but even Kiko Mochizuki hadn't figured out what he was trying to do.
"In the short term, you only have one task, the previous research and development work is temporarily suspended, and help me get this new product out first. β
Han Chudong took out his pocket, took his wallet under the gaze of everyone, and took out a sheet of mask paper from it.
He took out his hands, showed them them, and then said:
"This is a piece of white cotton cloth that I cut from a new dress, and your task is to develop a mask that will soak it and apply it to the face to improve the top layer of skin, make the skin moisturized and shiny, and play a role in inhibiting acne and lightening freckles.
Different from the previous hard film, you can wash your face after use, you can not wash it, put it in a separate packaging bag, tear it off and stick it on your face to use, understand? In addition, the mask paper also needs your help to research, it is best to be a natural, low-cost material, it will be a product that can change the skin care market and change women's living habits, I want women all over the world to be willing to use it two or three times a week, it must be comfortable, and the smell should be good. β
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Grace, a master's researcher who graduated from Columbia University, said in a slightly strange tone at this time, raised her hand and asked:
"If you can use skin care lotion and skin care lotion directly, why would consumers choose to put this kind of thing on their faces? R&D must be no problem, some products can be made with pure water, but I don't think anyone will want to buy it." β
One sentence explains the reason for the slow development of the mask market in this era.
Just rub skin care products directly on your face, why do you need to stick a piece of paper? The mask paper itself is just a carrier, in fact, there is no difference from rubbing it directly on your face.
"Great question. β
Han Chudong said with a smile: "This has something to do with the psychology of consumers, they can really touch this cotton cloth, feel it on their faces, and enjoy the process of their skin being cared for and slowly absorbing and becoming beautiful."
In fact, the effect will not change at all, we need to make consumers feel that there is a difference, the marketing and publicity department will be responsible for this part, and your task is to research the most suitable mask water. You know, not everyone is as knowledgeable about the anatomy of the human body as you are, they enjoy the process of becoming beautiful, and the company can sell the product, which is a win-win. β
Most people didn't figure it out, but Grace and Ron, Serhi and others showed a look of sudden realization.
Ron, in particular, found that he really couldn't do business, and had been pursuing the development of the most effective products before, but he didn't even understand the psychology of consumers.
Spending money on advertising and directly telling consumers that their products are the best and make them more beautiful are actually made of very common materials, and they are also used in cheap skincare products.
"Like diamonds and marriage?" Ron blurted out.
Han Chudong nodded decisively and replied:
"Yes, De Beers, the world's largest diamond mining alliance, has successfully used the star effect of movies and television to closely combine this mineral with marriage and loyalty, and what I'm trying to do is to make this piece of cotton, and the skin care substance that you have developed, connect with the concept of making women beautiful.
But it has to really work, and that's what you're going to do for the next few days. First develop three products, one is aloe vera series, one is milk series, and collagen series, which are best to feel as comfortable and tender as egg whites. You are free to divide into groups, and when you succeed, I will give you bonuses, travel quotas and other benefits. β
"Free Tours?!"
"Of course, maybe you don't know me, I have always been very fair in business, the more value you create, the more you can get, the purpose is to achieve a win-win situation, just like my other businesses. β
Han Chudong said with a smile, he found that the atmosphere today was quite good, and handed the cotton cloth in his hand to the researchers, and someone put it on his face to try, and the skin that should be covered was covered.
Someone can feel the so-called psychological effect, although now it is just a piece of cotton.
After telling them that this is a valuable R&D task, the rest will be easy.
Let them see the formula of Miss Lisa's aloe vera gel skin care products, and prepare for the development work in groups.
Grace washed the cotton cloth, dried it, poured out a bottle of toner, soaked it and put it on her face, and lay there to feel the process of becoming beautiful as Han Chudong said.
It seems to be really different, so comfortable that she is about to fall asleep, surrounded by more than a dozen people, constantly asking her how she is, how she is, how is it, and directly provokes Grace to the point of frying.
Seeing that Mochizuki Kiko seemed to be very excited, Han Chudong pointed to Grace and asked her, "Why don't you try it too?" I'll take off my white shirt and cut one for you?"
Kiko Mochizuki couldn't cry or laugh, shook her head and said, "I've heard you say that the effect is the same, let's try it when you're done, it seems to be fun, no wonder you put on a mask in the office." β
"I'll just say it's an experiment, I didn't lie to you, as a real iron man, I don't usually use any skin care products. β
ββ¦β¦ Mason, this is not something to be proud of, in the future, if you have a skincare company, you should pay more attention to maintenance and let others know how good they are. β
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