Zhang Zhao was in Guangxian back then, responsible for the distribution of Guangxian films.

He invented a model called the Ground Network Distribution Model...

At that time, the purchase of movie tickets was mainly based on offline ticket purchases, and the brilliance was in the distribution process.

It has also become the cornerstone of the success of Guangxian Pictures.

During the four-year period from 2006 to 2010, Guangxian Pictures produced and distributed more than 20 commercial films, maintaining a growth rate of 100% for four consecutive years, creating a "Guangxian Media Speed" that has attracted the attention of China's film industry.

Glamorous still maintains this distribution model.

The distribution staff of Guangxian Media are mainly stationed in large and medium-sized cities across the country, and their usual work is to deeply cultivate the local area and improve the relationship with local theaters.

When the company's films were released, they relied on good relationships with theaters to win better screenings and more schedules for the films distributed by Guangxian Media - but Guangxian Media was very expensive to maintain its distribution system, and they needed to ensure a high number of distributions to break even.

In addition, the ground network model relies on a large number of offline personnel for offline marketing and promotion.

By 2016, online ticket purchases have reached more than 80%, people are more inclined to obtain movie information on the Internet, and online ticketing giants with big data have more and more advantages in marketing and publicity!

His outfit is outdated!

Join Lay's and start to be superstitious about big data and big IP!

The fundamental point of view is to launch IP movies for a certain segment of the population, operate the movie as a brand, and create peripheral products for the fan base for a long time.

Unlike ordinary fan movies, Lay's is more inclined to develop the movie brand to the greatest extent.

This point of view is based on the entire Lay's ecosystem, because Lay's and Lay's can have a rapid linkage effect with the IP movies created by Lay's Pictures, in a sense, the success of Lay's Pictures will directly affect the sales of Lay's new terminal products and the traffic of Lay's.

They are happy to create a series and a big IP!

The problem is that IP has a very short shelf life, time changes, psychological changes and other factors, including negative scandals that may occur around IP, are all unfavorable factors affecting the brand, in the final analysis, the brand means classic and high-quality, and wishful thinking binds fans to a fixed audience of a certain IP for a long time is not valid.

"The Trail" went out...

The fourth dimension was exposed and invaded, and Shangguan Ruiqian was also involved...

A good faction has turned from prosperity to decline!

It's too common for the entertainment industry to fall and fall...

However, Mr. Xueqin has already seen through everything:

"The house is empty, and the wat is full of beds.

The withered grass and withered poplar used to be a singing and dancing field.

The spider silk is full of carved beams, and the green yarn is now pasted on the canopy window..."

The so-called heaven is constant, and things must be reversed, probably like this!

......

Lu Xiaoran was on the phone with David, who was in charge of the North American distribution of "Knives Out".

"The test screening, film critics and media reviews are very good..."

"Warner thinks it can be released on December 20..."

“... No, "The Last Jedi" was released on the 15th, and you put "Knives Out" on the 20th?"

"We're a mystery movie, not in the same genre as Star Wars. ”

Lu Xiaoran paused for a moment: "... You guys look at the arrangement, is there anything I need to do?"

"The publicity still has a Chinese release time..."

“... It's unlikely that it will be released at the same time, and we will have a movie similar to "Wolf Warrior" in our Chinese New Year file!"

"What about January?"

"Okay, you can confirm with Zhong..."

The so-called split line system means that the movie is not released in all theaters, but selectively distributed in one or several theaters.

For the filmmaker, the split-line system can not only form an exclusive franchise distribution, but also may have a more favorable account-sharing ratio when negotiating with the cinema, and at the same time, it also provides a living space for small-budget literary films, and the audience has more movies to choose from.

Of course, movies like "Knives Out", which are escorted by Warner, Universal, and Orange, must occupy as many theaters as possible when they are released.

The biggest feature of "Knives Out" is suspenseful reasoning, which is a big theme, and Lao Mei still has a group of audiences who are interested in this kind of movie.

That's why David said that "The Last Jedi" will not cause too much interference to "Knives Out".

However, if it is released in China, it may be necessary to consider it.

Next January will be full of masterpieces: "No Questions Asked", "Mystery Superstar", "Jumanji: Battle in the Jungle"...

It's not that I'm afraid - Lu Xiaoran's first foreign language film, this gimmick plus the good reputation of "Knives Out", at least 1.5 billion+ box office!

......

company, Zhong Lifang looked at the box office revenue report in her hand in surprise: "This... This "Genius Gunman" actually broke 200 million at the box office?"

"Genius Sought-after", 500,000 US dollars introduced, subtitles were added in the later stage, and some scenes that embarrassed the General Administration were cut, almost 800,000 yuan, plus the cost and publicity, the cost price was less than 15 million...

Box office 200 million!

And the box office is still rising, and it is estimated that the final box office will be 280 million...

This return on investment is terrifying!

The assistant explained: "The reputation is very good, and it is popular before it is released, "Genius Gunman" has won the annual box office of Thai films, and has also achieved a double harvest of box office and word-of-mouth in Hong Kong, Taiwan and other places, so the audience is looking forward to it." ”

“... Or is the subject matter novel, you can't make a movie with cheating as the main line in China!"

"How could the Education Bureau let you shoot?"

"I've heard that there have been cases of impersonation in the college entrance examination before, is it true?"

"Of course it's true, "The Age of Fruit Marriage" faintly mentions..."

"Did "The Age of Fruit Marriage" mention this?"

"Ahem... Don't talk about this, let's discuss, two of this year's five batches of films have been released, and all of them have been box office hits! "Miracle Boy", "Heidi and Grandpa", and "Genius Girl" are left, when will they be released?"

"I don't think it's going to be released all at once, it's best to choose an unpopular schedule to release it..."

"Do you want to consider introducing some batches of films?"

Zeng Guangxian, who has never spoken much, suddenly interjected: "It's almost as Xiaoran expected, the price of batch films has increased several times!"

"How much has it gone up?"

"More than ten times, I used to get a film for almost 500,000-1 million US dollars, but now, without 5 million US dollars, don't even think about it!"

“... It's too expensive, $5 million, we can make a good feature film!"

"Xiao Ran means, batch films can be done, but they must not be the focus, just buy two or three films a year..."

"That's pretty much what I mean, the next step is to focus on the release of "India"... By the way, what about Xiaoran?"

Chen Zhixi: "He went to the China Film New Power Forum with Tangtang!"

Zhong Lifang was surprised: "When did he become interested in this?"

“... He's going to the General Bureau, and the same goes for Sugar Candy!"