Chapter 164: Propaganda (4/5)
In fact, "Rescue Mr. Wu" is already very restrained, and Lu Xiaoran can make it fatalistic.
For example, let's say Huazi has had a dream of movies since he was a child, and he has been to Hengdian to play tricks, but in the end he finds that it is useless - kidnapping is his way out!
On the other hand, Mr. Wu, smooth sailing, big star...
It gives the impression that this is predestined by God...
But he didn't do it, on the one hand, he felt that the audience might not like this kind of expression, and on the other hand, he didn't feel that fate was destined deep down.
Can you kidnap just because you don't feel like you're running out of life?
Huazi's heart is perverted and violent.
Such a person, Ling Chi can't get rid of his hatred...
Give him a preset position?
Preset an egg!
He is not Jia Zhangke, he was stunned to shoot the murderer into a knight!
"Rescue Mr. Wu" still stands on the position of Mr. Wu and the police, which must be dissatisfied with many 'film critics'...
In fact, the movie is a personal expression of the director, and the director's position and aesthetics represent the difference between good and evil in the film itself, especially the crime theme.
But if you stand on the side of justice, the play will not look good, so the foothold of many crime themes is self-redemption after committing crimes...
......
Ah Lang likes "Rescue Mr. Wu", but he is also faintly worried about the box office of this movie.
Without him, crime themes naturally do not please the market!
"Disciple" is almost the most effective Hong Kong film in recent years, with a box office stop of 72.5 million...
The appeal of the so-called king of heaven is just that.
Of course, judging whether a movie can be a big hit, in addition to the subject matter, you also have to look at the schedule and publicity.
There are two major traps to avoid in predicting the box office: the first is the blockbuster, the blockbuster is unpredictable, mostly because the quality is too good, breaking the genre ceiling, for example, "Painted Skin", no one thought that this movie would break 200 million, of course, this kind of once a year is rare;
No matter how you look at the movie, the box office should be more than 300 million, and as a result, it was suppressed by public opinion...
The schedule is very simple, as if playing mahjong, how much you win depends not only on the technique, but also on which table you go to.
If you are on the Lunar New Year file and it is the main work, the box office will not be less than 200 million, otherwise, the entire schedule will be wasted...
Released on November 26th, the schedule is appropriate, and it can be regarded as a work with a good appearance in the Lunar New Year: this year's "Southern Weekly" selected the top three box office movies for the Chinese New Year, "Rescue Mr. Wu" ranked third, the first is of course "If You Are Honest, Do Not Disturb", and the second is "Mei Lanfang"...
As for the propaganda ...
At this stage, more than 50% of the movies are sold by word-of-mouth, schedule, genre and cast, and the other half is in marketing!
If the publicity is done well, bad movies can also sell well...
Speaking of publicity, this is the housekeeping skill of Orange Images!
......
The publicity work of the movie is actually very complicated, and in general, it is to leverage all resources and spread all propaganda actions, so that more people will pay attention to this movie and want to watch this movie.
So, Lu Xiaoran and Liu Dehua appeared on an issue of "Lu Yu has an appointment"...
It's very hard to be on the show with Liu Tianwang, because Lu Yu only asks him, rarely asks Lu Xiaoran, the first thirty minutes are all chatting with Liu Dehua, and they chatted until the live director can't watch it anymore, CUE process, and then asked about "Rescue Mr. Wu"...
"Did you want to find Andy Lau from the beginning of this play?"
"Yes!"
"Then why do you think he'll take it?"
"The script is good, Brother Hua also understands movies, he can tell between good movies and bad movies..."
"So, you're confident?"
"No, I contacted Brother Hua through Ning Hao, and then went to Hong Kong to chat with him for a long time, and he asked a lot of questions, including style, set, and of course, the most important shooting cycle... The actor contract was signed at the end!"
"Then he agreed to act, are you happy?"
"Of course, he agreed to star, and the rest of the things are much easier, it's really a bunch of investors chasing me to give me money... When you have Andy Lau in your hand and Lu Xiaoran in your hand, they are two different concepts!"
Chen Luyu nodded, and then asked Andy Lau: "Then what is your impression of him?"
"I was very impressed, I had just finished watching "Border" at that time, and I thought he was very good at storytelling, and he was very stylish..."
"And now?"
"Now... He's really a bit ruthless when he's filming!"
"What do you mean by this?"
"I remember that there was a scene of being strangled half to death during the filming of this scene, he really asked the actor to strangle my neck directly with a rope, and I really couldn't breathe for a few seconds, which was the closest to death in my acting career!"
Chen Luyu was shocked: "Really?"
This is all the script that I have done before, publicity, there must be a point!
There is no more appropriate publicity point than Andy Lau's claim that "Rescue Mr. Wu" has brought me to the brink of death!
Lu Xiaoran took a moment to say: "We have tried this repeatedly, Yueming, it is Pan Yueming, the actor who strangled you, he didn't dare at first, I asked him to strangle me three times, the longest one was as long as 15 seconds, it felt really uncomfortable... But it's true!"
"When making a movie, sometimes in order to achieve the effect, you have to shoot live, otherwise it is easy to goof, Brother Hua is very professional, we discussed it with him, and he agreed..."
"Work ethic?"
Lu Xiaoran sorted out the language and said: "It's that the actors can endure hardships in order to shoot on the scene, what I remember most clearly is the scene where Mr. Huazi slapped Mr. Wu, there was no slap at the beginning, we looked at the live monitor, and felt that the conflict was not enough and should be violent, so we decided to slap on the spot..."
"We have the materials taken at that time, come, let's take a look!"
Chen Luyu was very conscientious and put the scene VCR, about thirty seconds, Fu Dalong pushed Liu Dehua at the same time, Liu Dehua wanted to resist, but he put a gun to his head, and slapped him hard by the way...
The slap was loud, and a bunch of spectators sighed in unison...
"Is this a real fight?"
"Of course, and it was Fu Dalong who shot angrily, and the attack was very heavy, and when we saw Brother Hua's face at that time, it was instantly swollen..."
"Who is Fudalon?"
"It's Huazi who kidnapped Mr. Wu in the play, he was last year's Golden Rooster actor, and his acting skills are really good!"
"He's Liu Dehua, you dare to do that?"
Andy Lau said: "I always think that when an actor arrives in the crew, then he is no longer an actor himself, he is already a character, everything is for the plot to serve, the director said that this is better, then I will just be slapped a few times, anyway, it will be fine after a while!"
"This is what I said about the professional ethics of actors, many celebrities are very famous, but the professional ethics are really a mess, this is also the reason why Andy Lau has been popular for 30 years!"