143. Advertising is really important [ask for subscription]
Xie Xiaoke now completely understands that the reason why Hou Shangjia knows so many things is entirely with the help of the Internet, which also exposes that she probably doesn't attend classes at all.
Nowadays, the Internet is so advanced that there are very few college students who can withstand the temptation, but some people can make a fortune on the Internet, while others waste their lives on the Internet.
Xie Xiaoke himself also likes to surf the Internet, for example, he usually likes to read the news and look at Weibo posts or something, if there is no Internet, he will lose a lot of opportunities to understand the outside world.
Just when he saw the remake of the movie "East Becomes West", which was the first in Baidu's hot search, Tanren Film and Television was a little curious, this movie was a very strong lineup in Hong Kong martial arts movies that year, and Tanren Film and Television immediately decided to shoot this movie in just one month after filming "Beans Break the Sky" in the peak era, which is obviously not going to get along with Xie Xiaoke.
Xie Xiaoke opened the details of the news, and they also posted the cast:
Wu Yifan plays Ouyang Feng
Lu Han plays Huang Yaoshi
Yang Yang plays Hong Qigong
Huang Zitao plays Wang Chongyang
......
Xie Xiaoke's eyes were a little spicy after seeing it, these are all pure masters!
The movie salaries of these protagonists have all cost hundreds of millions, and they obviously want to suppress Xie Xiaoke in the lineup, but he is not afraid at all, because he does not recognize these so-called traffic small fresh meat in his heart at all, and even Xie Xiaoke still thinks that "Beans Break the Sky" can be more popular than this movie of Tanren.
I believe that the eyes of the masses are bright, the reason why everyone will be very happy to see these little fresh meat before, and even many viewers just recognize the little fresh meat, including until now, they still recognize it.
But Xie Xiaoke believes that the reason for this phenomenon is entirely because they haven't seen better film and television dramas, have not been exposed to more realistic performances, and have no choice, they can only watch those things that are not nutritious, and after a long time, they will fall in love unconsciously.
Xie Xiaoke believes that after a long time, as long as there are high-quality, high-acting and high-special effects films on the market, this situation will definitely be changed step by step.
Xie Xiao is not here to adapt to this world, he is here to change this world.
Not because of anything else, just because of money, capricious.
Now Tanren Film and Television's warm-up advertisement on "East Becomes West" has hit the homepage of Baidu, and the publicity is very in place, there are relevant promotional posters and light boxes on the periphery of major theaters, and the effect is remarkable, many people have begun to look forward to this upcoming movie, whether it is to relive the memories of childhood, or to pursue small fresh meat, no matter what the reason, there will be many people to watch, and it is initially estimated that the box office on the first day of release should not be too bad.
I have to say that Tanren Film and Television took this step just right, and successfully captured the excitement of audiences of all ages.
And Xie Xiaoke feels very fortunate that they have invited so many high-paid stars for this movie, so they will definitely not invest too much money in special effects, even if the box office is high on the first day, it will be useless.
But Xie Xiaoke can't sit still, he feels that more than a month has passed since the filming of "Beans Break the Sky", and he can appropriately do some relatively strong publicity activities.
Although the release time is not very certain, you can contact the media company to promote it online and offline first.
The scope of online coverage is relatively wide, and the target group is everyone across the country, such as today's headlines and even the homepage recommendation of the website of the take-off Chinese network, etc., the offline position is equally important, although it is now the Internet era, but the network can never absolutely replace reality.
Xie Xiaoke will temporarily promote it offline first, and wait until there is a balance before the release to promote it online.
He still thinks of the subway station, the crowd is relatively concentrated, and some places already have other people's advertisements over there, and they must wait for their advertisements to expire before they can replace their own advertisements, so Xie Xiaoke must wait to make an appointment with the other party in advance.
I immediately found Li Mingli, who advertised to him last time on WeChat, because her company, Jiuyi Media's strength is quite good, basically offline advertising covers every corner of the city from high-speed to commercial areas, from subway to bus, from station to wharf, and most cities in the country can do it.
Xie Xiaoke: "Are you there?" Manager Li!"
Li Mingli replied: "Here [hug], what is the matter with Boss Xie?"
Xie Xiaoke: "When do you have time to come to our company, there is an advertisement I want to ask you to do!"
As soon as Li Mingli heard that business came to her door, she was very happy: "Yes, I'll go over right away, finish this order, and come to you at about 4 o'clock in the afternoon, is it okay?"
Xie Xiaoke: "No problem, then I'll wait for you in the company!"
Li Mingli really rushed to Xie Xiaoke's company's office building at 15:55 in the afternoon, and she was still as punctual as last time, and her professional accomplishment was very high.
It's not the first time the two have met, and Li Mingli is still the kind of person who is more self-cooked, so there are not so many people who are familiar with the cold, after all, there are a few people who run the sales business.
Xie Xiaoke beckoned Li Mingli to sit down in the lounge, Xiaoyuan handed them tea, and the two began to communicate.
Xie Xiaoke said straight to the point: "This time I want to do advertising in all subway stations across the country, about the release of "Beans Break the Sky" next year. ”
All metro stations in the country?
The first sentence was so frightened that Li Mingli almost spit out the tea she drank in her mouth, she covered her mouth with her hand, her face was slightly embarrassed, and she lost her temper.
At present, there are more than 30 cities with subways in China, especially in first-tier cities such as Shencheng, Yanjing, Huacheng, etc., there are more than a dozen lines, not to mention other cities, just Shencheng, there are 367 subway stations, and the advertising of each subway station has required manpower and material resources, not to mention 367 subway stations, and the total number of cities with subways in the country is simply scary, this order is really quite difficult.
Li Mingli couldn't take it directly: "Uh...... Boss Xie, are you serious about this?"
"Of course it's serious, if the offline publicity is good, I don't need it online at all!" Xie Xiaoke said seriously, looking at Li Mingli with bright eyes.
Li Mingli said with a smile: "That's the case, Boss Xie, I just made a preliminary calculation, all the subway stations in the country may add up to more than 2,000 ......."
Xie Xiaoke smiled slightly: "Money is not a problem!"
Li Mingli wiped her sweat: "It's not a matter of money, I mean to say that so many subway station advertisements, not to mention how long it takes for other shopping shelves to put down the advertisements, just the existing advertising space is incredible, and the labor cost required is too high." ”