The box office of "The Return" was not particularly high, with 82 million in the first weekend.

However, "Iron Man 3" and "To Youth" have always been suppressed...

The production cost of "The Return" is less than 50 million, 82 million in the first weekend, according to the general law, breaking 200 million is a foregone conclusion...

Definitely can be earned.

No wonder Zhang Weipin has always been obsessed with Ah Mou, Ah Mou is too stable, and every work can make money!

Actually, there is a problem with this schedule...

"To Youth" has a box office result of 2 million in a single day...

According to the general rule, "Return" should not be released until at least "To Youth" is released.

On the one hand, the Cannes screening of "The Return" should be released at the same time, on the other hand, "To Youth" has exceeded 500 million box office, and after 20 days of release, the box office potential has been consumed, 18,000 screens, "The Return" cannot crowd out all the films, and there is no problem at all with the release at this time.

Just arrange it like this!

......

"First of all, our box office prediction for "Ten Thousand Arrows Through the Heart" is 50 million..."

“... Will 50 million be too little?

"In fact, 50 million is still overestimated..."

"Don't argue about this yet, let's talk about what you're going to do and it's not time to release it!"

"The 6th of next month!"

“... Isn't it too rushed? "The Return" has only been released for 20 days!"

"yes, there's also Hollywood blockbusters. ”

"The current market has a maximum of 190 million, which means that if "Ten Thousand Arrows Through the Heart" is hot enough, we are not worried about the screen!"

Also to the...

Actually, watching Lu Xiaoran, I also feel that "Ten Thousand Arrows Pierce the Heart" is not easy to sell...

Lu Xiaoran looked at the film schedule, and then said: ""The Dark Side" will be placed in November!"

“... Why?"

"Anyway, the popularity of this movie won't disappear so easily..."

"What if overseas piracy comes in?"

“... You contact MK2. Turned his head and looked at Zhong Lifang: ""Embroidered Spring Knife" is placed in the summer file, in August, I attach great importance to this movie, you do a good job of publicity and distribution!"

"What about Heist of the Lost Ark?"

Lu Xiaoran looked at Zhang Jin strangely: "Didn't you say that it would be released on July 4th?

"Wanda's "Tai Chi Man" will be released on July 5, as well as Du Qifeng's "Blind Detective"..."

"Let them change their schedule, or they will wait to lose money!"

Lu Xiaoran really didn't take these two movies seriously...

Zhang Jin replied, "Okay, I'll inform them." ”

"Xiaoran, you said that you attach great importance to "Embroidered Spring Knife", what do you mean?"

“... Looking at the box office, if possible, I want to take a picture of a Daming Jianghu movie universe... This is just a preliminary idea, okay, let's break up, I'm going to the set!"

Lu Xiaoran got up and prepared to leave...

"Wait a minute!"

“... What's wrong?"

"The reporter of Yang Ma has been waiting in the company for a long time, you go and receive an interview. ”

“... What's the column?"

"China Film Report". ”

Lu Xiaoran frowned slightly, but still went to his office...

......

'China Film Report' is subordinate to the General Administration, of course, there are cards, otherwise, Zhong Lifang would not let Lu Xiaoran accept an exclusive interview.

All of Orange's TV rights have been sold to movie channels, which is a big customer!

The official media ask the same questions, for example:

"This is your first time participating in Cannes, and you won the best director for the first time, do you have any special feelings?"

"I didn't have any special feelings, in fact, I went to Cannes mainly to give myself a vacation, and I didn't care if I could win the award. In fact, we had already finished our promotional work three days ago, and we were all traveling and shopping in the surrounding area. There was no movement at the conference, thinking that there was no prize, and at two o'clock in the afternoon on the 14th, I suddenly notified us and let us participate in the closing ceremony. Two o'clock knows there is an award, but what does not know. ”

Lu Xiaoran was wearing a white shirt and a cup of tea in front of her, and the whole person looked very casual.

"So what do you think you've gained?"

"I think that winning any award in Cannes is an encouragement and affirmation for the film as a whole. First of all, I understand it as an affirmation of the entire film, and also an affirmation of the actors' production level and artistic level of the overall film. Because everyone has seen that 20 films in competition have been selected out of more than 1,000 films around the world, and the level of these 20 competition films this year is relatively average, I think any film that wins the award is worth celebrating. ”

"Did you talk to the judges at the award dinner?

"I didn't talk much, Li An didn't like me, I had a good chat with Spielberg!"

"This one is pinched..."

The interviewer with him was Jingwei, the host of the movie channel...

It's better to talk about this kind of question in private, and it must not be moved to the small screen, so she changed the question: "When will "The Dark Side" be released?"

"It may be November..."

"Why is it delaying so long?"

"This is arranged by the company, and I don't know..."

That's it, one question and one answer, about twenty minutes, the camera turned off, and Jingwei took out a notebook: "Director, please sign for me!"

“... No problem. ”

After signing the autograph, they took a group photo, tossed for about half an hour, and finally said goodbye, they need to go back and sort out the material, and then they can edit an episode of the show...

Lu Xiaoran suddenly felt a little dizzy...

Sit down, close your eyes, get ready to rest for a few seconds, and... And he fell asleep...

After all, flying from Cannes to Los Angeles and back to Beijing from Los Angeles is indeed a bit difficult to keep up with in terms of energy.

......

"Return" is Amou's first play after leaving Zhang Weipin.

He cares!

not only cares about word-of-mouth, but also cares about the box office.

Although the whole company, whether it is Lu Xiaoran or Zhang Jin, who is in charge of publicity, has said, we don't care about the box office, you just need to shoot what you like with peace of mind!

"The Return" premiered in Beijing, and the critics had mixed reviews, the ones who hated it were particularly annoying, and the ones who liked it were particularly liked!

What I don't like is the sentence 'Ah Mou is playing that set of scar literature again, can't he shoot something new?'

And 'Isn't it just an amnesiac Korean bloody drama!'

I can only say that there are a lot of bad pens...

Ah Mou said in an interview:

"First of all, this is an artistic film, which is different from the genre that is now popular in the market. "The Return" I don't think it's going to be a loss. It's never going to be a loss, so it's fine. ”

"I hope a lot of young people will come and see it. This movie is about love, expectation, all kinds of waiting, a kind of return, watching, and an emotion. I think the actors did a great job. I am often moved by the scene. ”

"In fact, choosing what theme is not a long-term consideration, not a strategic arrangement, it is often very random, just because the subject matter is panicked now, and there is a lack of good stories, especially the lack of good stories that make you tempted. So, usually I don't eat from the bowl and look at the pot. ”

"Working with Orange is probably the most comfortable time for me, they don't care about anything, they let me play freely, and then the publicity is also my own initiative to request, this is the real system!"