Chen Xiao's songs are very popular and often appear on various news, but on the contrary, Chen Xiao himself is very low-key.

Yes, I haven't heard anything about him online for a whole month.

Except for that time when the box office of "Charlotte's Troubles" exceeded one billion, Chen Xiao held a simple celebration ceremony, and then gave everyone a big red envelope.

The box office of "Charlotte's Troubles" exceeded one billion.

Before thinking about it, Chen Xiao once said in public that the box office of this movie could exceed one billion, but no one believed it.

Everyone thinks that Chen Xiao is bragging and hype.

However, I didn't expect such a day to come so quickly.

A billion-dollar box office comedy movie, this is definitely a huge success, and even surpasses "The Grim Reaper" in terms of success.

Originally, everyone thought that at this time when the box office of the movie exceeded one billion, Chen Xiao would snort twice on the Internet, because this is Chen Xiao's consistent style.

But Chen Xiao didn't.

This made his fans a little uncomfortable, yes, when did Chen Xiao become so quiet?

Was it kidnapped?

Chen Xiao didn't post much on Weibo during this time, of course, because a document released by the Film Bureau made the entire film industry completely moved.

"Opinions on Accelerating the Construction of Cinemas and Promoting the Prosperity and Development of the Film Market"

Yes, that's something that the government has been talking about for a long time, and it's finally being implemented now.

Opinion?

The above opinion is the following policy.

Do you dare to take this document as just an opinion?

The first article of this document says: "Within one year, the total number of movie theater screens in the country joining the urban cinema chain will reach more than 80,000, and the distribution of movie theaters and screens will be more reasonable, and the level of urbanization and population distribution will be more matched."

Encourage enterprises to actively invest in the construction of cinemas. Encourage the development of cinema chain companies, and encourage cinema chain companies to merge and reorganize in accordance with laws and regulations. ”

It is easy to understand here, that is, the theater still needs to be built more, but it must be built reasonably.

Moreover, the current cinema chain companies are too miscellaneous and not conducive to management, so mergers and acquisitions are imperative.

Up to now, there are more than 700 cinema investment companies in the country, but everyone knows that the Chinese market really can't use so many companies for the time being.

In fact, many companies do not have the ability to locate the location of the theater and the ability to operate the business, and if they are allowed to expand blindly, the number of low-end and inefficient cinemas will continue to increase.

Therefore, acquisitions need to be encouraged.

Let the market decide that the competent people will do it, which is the most correct choice.

Therefore, there must be certain standards to improve the bottom line of the cinema chain, and the document stipulates that the following conditions must be met for the establishment of a cinema chain company:

1. The number of holding theaters is not less than 50 or the number of screens is not less than 300;

2. The total box office revenue of the holding theater in the previous year shall not be less than 500 million yuan.

The subtext here is that the conditions for the theater chain must be tightened, and there must be income security, otherwise it can only survive the fittest.

In the final analysis, the meaning of the policy is that some theaters are closed down because of supply and demand problems and management mistakes, if these theaters are handed over to a large company with strong strength and a solid family foundation, and by the way, the old theaters are updated, the enthusiasm and attendance rate of watching movies can still be improved!

Of course, on the contrary, the state has also introduced a lot of subsidies, just like the subsidies for county-level theaters that existed before, but now they are more comprehensive.

Although it is not like in the past, strictly following the party, a single document can make people respond to the call for billions at every turn and make large-scale acquisitions.

But the effect is definitely there.

In this era, policy is just a guide, just to influence the laws of the market, and then let the market naturally evolve into what you want.

Of course, the things mentioned in the whole document are traditional theaters, and they do not include any special theaters, such as educational theaters, or Chen Xiao's automobile theaters.

It was also Chen Xiao who was only preparing to start with the automobile theater at that time, otherwise it would definitely be difficult to apply for the theater.

The tightening of the cinema chain has been a sign since then.

It is conceivable that during this period of time, there will be a large number of mergers and acquisitions, especially those theaters that are only able to meet the standards, and they must think about working hard to meet the standards.

Chen Xiao didn't know what other people thought, but he was very interested.

Yes, Chen Xiao plans to take advantage of this opportunity to enter the ordinary theater field.

The opportunity is rare, and the loss will never come again.

It costs money to enter, and Chen Xiao happens to have money now, not much.

The domestic and overseas box office of "The Grim Reaper is Coming", plus some income from some games, music, and musicals, Chen Xiao still has one billion yuan in his hand.

In the cinema industry, this money is really not much.

One billion may only win ten theaters, but it's really useless.

What Chen Xiao wants to do is to directly acquire a cinema company.

Yes, that's the fastest way to get in.

In this way, all the resources and industries of the other party will be received in one go, which will save me an unknown amount of effort.

When registering for the Dawn Cinema Line, Chen Xiao didn't dare to think like this.

At that time, he could only pull the tiger skin, and then slowly groped step by step from scratch.

However, by now, this model is no longer suitable for him.

In other words, it is no longer able to satisfy Chen Xiao.

He needs a simpler, and then direct and effective means to forcibly enter the market, so directly acquiring a cinema chain is undoubtedly the best choice.

But Chen Xiao is not rich in funds now, so he can only choose those theaters that are suitable for him.

The size is appropriate, and the distribution of its theaters should be good.

This will take a while to investigate.

Fortunately, Chen Xiao is not in a hurry now, so he explained that Fan Daorong would pay more attention to it.

As for the preparation of funds, Chen Xiao is scheduled to be 1.5 billion.

Yes, "Charlotte's Troubles" is doing well at the box office now, and it should be able to divide more than 500 million by then, so you can take out another 500 million to join the acquisition.

Perfect!

With so much money at once, it will definitely be difficult to earn it back in a short period of time, and it will not be like investing in a movie by yourself, and it will multiply several times after the movie is made.

It's impossible.

It's hard to recoup that money even in five years.

But if an industry wants to become bigger and stronger, then this one is a must.

Chen Xiao didn't think about how big it was, but he wanted to be more stable and comfortable in the future, so this step was also necessary.