Chapter 224: Expansion
Lu Yan smiled and said, "Is there any business that Penguin doesn't do?"
This was the first thing Wang Xuan said, and on July 9, 10 years of another time and space, Penguin QQ group buying was launched, which made Wang Xuan feel like thunder and pins and needles.
Since he returned to China in 03 to start a business, he has successively founded websites such as the school, Fanfu and Meituan, and the previous failures for various reasons, Meituan is the most successful he has done.
As a result, the penguin, which had been silent, suddenly came in, which caught him off guard, and also made hundreds of group buying websites in the grass-roots period gasp.
No one knows if the penguins will be spoilers, predators, or terminators this time.
Because in the history of domestic Internet development, it has hardly missed any Internet feast.
Of course, it's not invincible.
Each business has its own basic attributes, Penguin is social, Ahri is e-commerce.
The group purchase does not coincide with the social attributes of QQ, and the QQ group purchase in another time and space is not very successful.
At this moment, many people are worried about Penguin's follow-up moves, and Lu Yan feels that it is better to take advantage of the lack of money on other group buying websites, and hurry up to recruit troops and seize the market.
After a day later, Lu Yan did not go back to training, but went to Lu's Meituan Company to hold a meeting to set the tone for expansion.
First, recruit people, and then recruit 3,000 "local push personnel", and the city site will be fully rolled out.
Second, improve the service to improve the user experience as the core.
Third, the advertising budget should be appropriately increased, but in principle, it should not exceed 100 million yuan per year.
……
President Zhou Xiaoqing put forward an opinion: "Mr. Lu, the spokesperson you are looking for, named Yang Mi, is too famous, do you think it will be changed?"
Lu Yan said: "Who do you think is suitable?"
Zhou Xiaoqing said: "I think Liu Yifei is very suitable, she has always been called a fairy sister, and she is very popular with young people." You know, those who spend money groups buy orders, but mainly boys!
The most important thing is that there are only a few suitable female stars, and if they are signed by other companies, they will be passive!"
Lu Yan was influenced by the development model of "Wang's Meituan" in another time and space, and he was resistant to burning money to advertise.
In his opinion, group buying, in the final analysis, depends on who has more merchants, who provides better services, and who gives more cost-effective discounts.
He can save 20 yuan for 100 yuan, and if he can only save 10 yuan for the rest, no matter how beautiful the advertisement is, the user will make the right choice.
Therefore, advertising is just access traffic, and how many users can be left in the end, or fight for services and discounts.
This is the reason why Penguin's QQ group purchase is not doing well.
The reason is that QQ is just a drainage platform for group buying, if it can think of the "bargaining" model of "Pinduoduo" at this moment, and truly fuse the attributes of "social" and "e-commerce" into a business model, it will give Lu Yan a headache!
He said a little casually: "Okay, then you can ask someone to contact her agent!"
Zhou Xiaoqing asked again: "Then what should Yang Mi do here? Terminate the contract first? Liu Yifei should not agree to endorse a company with her!"
Lu Yan listened, pressed his thumb on his temple twice, and said: "Isn't this contract not expired yet? How can it be terminated? You should ask Liu first, if she agrees, will endorse it together? If you don't agree, forget it!"
"It is unlikely that Liu Yifei agrees, and if he refuses for the first time, it will be difficult to talk about it later. Yang Mi's fame is too small......!"
Because it was in Lu Yan's office, Zhou Xiaoqing persuaded her bitterly, and she even wanted to ask, you don't have anything to do with that person, right? Why don't you have to use her! She is not particularly beautiful, and her fame is not very great!
Lu Yan shook his head slightly, and said helplessly: "Okay, this matter is so decided, it's really not good, I will also stand up and endorse the company!"
Zhou Xiaoqing glanced at him, snorted, and said, "Then forget it! You are a big boss, and you are not married, and you turn around and ask someone to photograph you interacting with different women, then the impact will be great!"
Lu Yan couldn't cry or laugh, "Who am I messing with?"
"That's not for sure, forget it, I'll get busy first!" he said and left.
Lu Yan stayed in the office and took care of the company's business. He has a super memory, never forgets, and his reaction and judgment are far beyond ordinary people.
The official documents that have been piled up for a long time will be processed quickly.
That's when the manager called again and asked when he would be back in training. Lu Yan directly said that it is too troublesome to run at both ends of Yunnan and Jinling, so it is better to arrange the training venue here!
The African buddy has a place where he can practice sprinting, and he also runs southern Yunnan, which is a bit of a fuss.
Head coach Feng Shuyong couldn't smile bitterly when he was said, but he also had to coax Lu Yan, who made the lack of track and field talents in China!
If you want to change to super strong sports such as diving and table tennis, among the seeded players, if anyone sent to the competition can win the gold medal, it is the head coach and the officials of the General Administration are awesome.
Feng Shuyong had no choice but to arrange the training location in Jinling.
On Lu Yan's side, he quickly got an advertising offer from Liu Yifei's team, 4 million a year, which is really much more expensive than Yang Mi's 800,000 a year.
However, Liu Yifei is indeed quite famous at the moment, and he is very influential among young people.
What does this person say, it's a bit of a posture of driving high and walking low.
Sister Fairy and Zhao Ling'er are really good, but the follow-up works are a little worse!
said that Zhou Xiaoqing also felt a little expensive after hearing this offer. Handle.com invited "National Uncle Ge", and it was more than 4 million.
This will be 09 years, four million is enough to buy two or three houses in the fifth ring road of the capital!
So he bargained with Liu Yifei's team, and the other party said that the price reduction is okay, but it must be an exclusive contract, and it can be reduced to 10 million in three years if it is signed for three years.
After Zhou Xiaoqing heard such an answer, she could only ask Lu Yan.
After all, the other party wants an exclusive contract, that is, this side needs to terminate the contract with Yang Mi, which was signed by Lu Yan himself!
"Forget it, this 10 million, let's save it and subsidize it to users!" Lu Yan said.
Zhou Xiaoqing was unwilling, "The national market is so big, and the subsidy of 10 million will not have any effect." But if Liu Yifei is invited to advertise, the effect will be immediate!"
Lu Yan still said: "It's better to subsidize users!"
Zhou Xiaoqing heard this and left helplessly. In fact, in the process of enterprise development, this kind of dispute between bosses and managers is commonplace.
She doesn't have much emotion, but Yang Mi is very well-informed.
I somehow got the news that Lu's Meituan had contacted Liu Yifei, and the other party made an offer of four million.
Anyway, the girl is still very hit, she only has 800,000 a year, and the other party actually offered 4 million, which is five times her worth!
Fortunately, in the end, it didn't work out!