In Jiang Wen's studio near the Taimiao, several core personnel are in a meeting to study the propaganda of competitors.

""Laughing Jianghu" is estimated to be at most 100 million yuan, Zhao Jiaban + Zhu Yanping can't play movies!"

""Zhao's Orphan" was very strong in the early stage, and it seems to have wilted recently?"

"Normal, the money is estimated to be almost spent!"

"I think we should also go to the Walk of Fame?"

"No, it's too low-end... Besides, the media has rumored that "Bullet" will be released in the Sichuan version, and I think the Sichuan version is a big weapon to push up the follow-up box office..."

While chatting, the door suddenly opened, and a buddy walked in quickly, looking at a few people who were still discussing: "There is a big matter!"

"What's the big deal? Who did Feng Xiaogang spray again?"

“... Who else can he spray? Isn't it enough to spray a wave of Golden Horse Awards?"

is talking about the Golden Horse some time ago, Zhang Zuoji's "When Love Comes" won the Best Film Award, Zhong Menghong won the Best Director Award with "The Fourth Painting", the latest actor is Ruan Jingtian in "Mong", and the actress is Lu Liping in "Playing Cool Youth".

it!

What?

"When Love Comes", "The Fourth Picture"? What kind of movie is this?

Ruan Jingtian won the actor?

At the same time, Wang Xueqi "October Siege", Qin Hao "Spring Breeze Drunken Night", Ni Dahong "Dialysis"...

Do you say that these people can't beat Ruan Jingtian?

After working hard to get a full score, the certificate of merit was awarded to those who had just passed.

Someone said, 'Who told the mainland that its own film festival is not loud!'

It's like 'Who told you to be a woman, who told you to wear so little, who called you unlucky?'

Then, Feng Xiaogang was not happy, because his daughter-in-law was defeated in the Golden Horse, and he was sprayed wildly, and then everyone selectively forgot about Ruan Jingtian...

"No..."Lone Agent" won 39 million box office results on the first day!"

A few people were stunned...

What is the concept of 39 million?

According to the current first-day box office rankings, the first "Tangshan Earthquake", 36.2 million, the second, "33 Days of Broken Love", 29 million, and the third is "Avatar" 27 million on the first day - if you add the midnight show, it will be 31 million...

But no matter how you calculate it, the 39 million on the first day of "Lone Agent" did set a record in film history...

At the beginning, "Avatar" swept the Chinese market with the momentum of swallowing mountains and rivers, making many filmmakers panic. I thought that Cameron's shadow would last for a long time, and then alas, within a year, the record was broken.

The first-day box office of "Avatar" has been pressed from first to fourth, although it is only the first-day box office, it is enough to excite the industry.

Of course, the data is cool for a while, but in the final analysis, it depends on the quality, and Hollywood still maintains an absolute advantage.

However, 39 million on the first day, this data is still very amazing!

Especially when I heard that the theater chain directly saw 20% of the film schedule of "Harry Potter", the film schedule of "Lone Agent" rose to 70%!

Why do cinemas do this?

Is it because Harry Potter doesn't make money?

Of course not, in fact, yesterday "Harry Potter" earned 12 million in a single day!

So why?

Because of the new subsidy regulations introduced by the General Administration: for annual screenings, the box office of domestic films exceeds half of the total box office, and the 5% of the film development special fund that theaters need to pay can be exempted from 1 percent, more than 60 percent, 3 percent, and 70 percent only need to be handed over to 2 percent...

Don't think that one percentage point is very little, the total box office of a medium-sized movie theater is about 3 million a year, what is one percent?

Thirty thousand!

Not a decimal!

At the end of the year, as soon as the accounts are settled, hurry up and screen a few more domestic movies - who knows if the movies behind will be bad movies?

This is called supporting Chinese films!

......

After all, "Let the Bullets Fly" was only released on December 16, and after 20 days, no matter how awesome "Lone Agent" is, it has been weak for 20 days...

"Laughing Jianghu" will start painting on December 3, and "Zhao's Orphan" will be released on December 4, and these two movies are nervous!

Staring at Orange Ticketing one by one - Orange has initially achieved real-time box office data updates...

Then under their attention, on the second day of the release of "Lone Agent", the single-day box office was 49 million, the third day was 46 million, and the first weekend box office was 134 million!

Numb...

You must know that the box office of "Avatar" in the first weekend..."Avatar" is forgotten, it was released on Wednesday, and "Tangshan Earthquake" can't be compared, it was released on Tuesday!

Anyway, it refreshed the film history record...

This is no longer as simple as pressure, and now we can only count on HD piracy to come out quickly or Lu Xiaoran to break out a huge scandal...

......

Shenzhen market publicity, in the face of interviews with reporters, Lu Xiaoran was calm:

"I think the market is still getting better, last month's statistics showed that the total number of screens in China exceeded 6,500, second only to the United States and India, ranking third in the world, how big the market can be how high the box office!"

"I don't really care about recording this kind of thing, it's just data, and audience support is the most important thing. ”

"But many people say that movies like "Lone Agent" don't make sense!"

“... I am especially disgusted by people who see a high box office and say that such a movie is meaningless, and the movie makes money, isn't it?"

"Then do you think a movie with a high box office is a good movie?"

"No, I didn't say that, bestsellers and good books are two different concepts. Lu Xiaoran added: "The box office of a movie is not only based on quality, but also on its attractiveness to the audience, and quality is only one of the influencing factors of attraction." And the quality is too broad, the actor's acting skills, fame, special effects, plot, and even editing, music can affect the quality. ”

"The general phenomenon now is: the box office of a good movie may not be high, but the box office of a bad movie must not be very high! After all, the audience is not stupid, who will spend money to watch a bad movie?"

Hehe, you say so now, wait until "Fuchun Mountain Residence Map" sells for 300 million, see how you are round!

"Most of the high-grossing movies are genre movies that the public prefers, relying on marketing methods to win eyeballs, and not being careless and irresponsible in the content of the movie, and making movies with the mentality of "entertaining" the public, has become more and more unacceptable to the audience. ”

"So, don't always say anything, I think the biggest significance of "Lone Agent" is to make those bad movies not get the box office!"

That's a great answer!

After finishing the publicity, Lu Xiaoran got into the car, and then leaned back on the back seat and closed his eyes...

It's so tiring!

I ran five cities in four days, and then I will run fifteen cities, and strive to finish it in half a month...

Publicity, roadshows, it's all like this!

Chen Zhixi said excitedly: "Xiaoran, look at the statistics!"

"Read it to me!"

Lu Xiaoran didn't have the idea of opening her eyes...

"It is estimated that there is no problem with the box office exceeding 30 million today, and the attendance rate is also very stable, and the audience's reputation is also very good, I estimate that the final box office of our film is really likely to reach 500 million!"

"Five hundred million, do you know what this concept is?"

"You alone have a box office of 500 million!"

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