Chapter 218: Final Box Office
Time flies quickly, and as the release time approaches, the popularity of "Looking for the Dragon" is getting higher and higher.
This time, Qin Feng did not hold a movie premiere, because he felt that he didn't need it, but the roadshow was still needed, and then he and the creators of "Looking for the Dragon" would go to 15 cities across the country for a roadshow.
On the evening of September 30, 2014, theaters across the country were crowded, and tickets for the midnight show were sold out just after noon.
Since the premiere was not held, in addition to ordinary audiences, the producers and creators of "Looking for the Dragon" also chose to watch the zero point field.
At 1:55 a.m. on the National Day, the screening of "Looking for the Dragon" ended at 0:00, and many people who walked out of the theater could not hide the shock and excitement in their hearts.
In the theater hall, many media reporters are interviewing the audience's viewing experience.
"Hello, I'm a reporter from "Next Entertainment", can you interview you about your viewing experience?"
A sister who was stopped did not have stage fright when she saw the camera and the microphone, but was still in a state of excitement, "Yes, yes, you can ask me." ”
It was also the first time for the reporter to meet a passer-by who was so cooperative and not afraid of the stage, and asked with a smile: "Is this movie good?
"It's all good-looking, but I like "Looking for the Dragon" more, I feel very cool to watch, and Chen Hai is so handsome..."My sister said excitedly.
Well, I guess I've interviewed Chen Hai's fans, the reporter thought to himself, and then after a few sentences of interviews, he interviewed another person, and reporters can be interviewed almost everywhere in some well-known big cinemas, but there are no bad reviews.
At this time, a reporter from Starlight Entertainment News in a movie theater in Beijing was interviewing Li Da, a famous film critic who had just finished watching the movie.
Li Da is not only a film critic, but also a part-time screenwriter, who has written some TV drama scripts, and it is quite popular after filming.
"Hello Mr. Li Da, I'm Chen Xin, a reporter from Starlight Entertainment Daily, can I interview you a few words?" Chen Xin hurriedly rushed over and asked when he saw Li Da come out, he received the news that several well-known film critics were watching the zero point field here, so he ran over to squat, but he was halfway here.
Li Da smiled and nodded, and Chen Xin asked: "Teacher Li Da, can you have your feelings about watching "Looking for the Dragon"? How do you think this movie directed by Qin Feng compares to the previous two works?"
Li Da looked at the camera lens and said with a smile: "Nothing compares! Mine is not that "Looking for the Dragon" is terrible, on the contrary, the first feeling it gives me is shock, it is the kind of shock beyond your imagination, which can be no worse than Hollywood movies."
In fact, we have more or less seen it in books or on TV about tomb robbing, but although "Looking for the Dragon" is also about tomb robbing, its movie connotation is very deep.
And the special effects of the whole movie, the sense of impact of the visual effects brought to people, is very strong, it can be compared with the special effects of the movie "Painted Skin" is undoubtedly more successful, and director Qin Feng's directing skills feel that he has improved a lot, and the processing of the movie picture, and some details are very delicate.
This movie can definitely be recorded in the history of Chinese films, because it is currently the first fantasy adventure suspense thriller action drama film in Chinese, you can watch it again and want to watch it, and I will go back to digest and digest it later, and I will watch it again in the afternoon, and some details in the movie still need to be watched several times to understand!"
After listening to Li Da for a few minutes, Chen Xin smiled: "Thank you Teacher Li Da for your wonderful comments!"
Li Da was still a little unsatisfied, and continued: ""Looking for the Dragon" is a movie that makes people feel very shocking, from the idea to the plot, from the special effects to the very elaborate pictures, to the art and soundtrack, all of them are improving, thank you very much Director Qin Feng for making such an excellent Chinese movie. ”
Chen Xin, who originally thought that Li Da was finished and was about to end the interview, heard him, and then asked: "Then Mr. Li Da, how much difference do you think this "Looking for the Dragon" is compared with Hollywood movies?"
Li Da returned with a smile: "I watched Hollywood science fiction movies two years ago, and I was stunned after watching it, you must know that I watched it two years ago, and then I suddenly realized that the original movie can still be made like this, and it turns out that we are at least 20 years worse than the level of other people's film industry."
But it didn't take long for a "Painted Skin" to let me see the dawn of the rise of Chinese films, and now the emergence of this "Looking for the Dragon", as a domestic special effects blockbuster, its special effects are not lost to the current Hollywood blockbusters!
And it's currently the first real Chinese 3D special effects blockbuster, so I think this movie will be a phenomenal movie. ”
After listening to this, Chen Xin asked: "So, Mr. Li Da, can you guess the box office zero point of "Looking for the Dragon"?"
Li Da thought it was quite interesting after listening to it, and said with a smile: "I remember that last year's zero point field record was more than 53 million Hollywood movies, with the popularity of "Looking for the Dragon", it should be surpassed, right?"
Chen Xin replied with a smile: "It's over." ”
Li Da then said tentatively: "Five and five million?"
Chen Xin smiled and shook his head.
Li Da continued: "... Seventy million?"
Chen Xin still smiled and shook his head.
Li Da exclaimed a little and said, "Could it be, breaking 100 million?"
Chen Xin shook his head with a smile and replied, "Eighty-seven million!"
Li Da gasped and said, "It's terrifying!"
can be the zero-point box office results of "Looking for the Dragon", which is shocking again! How do you feel that these records are like drinking boiled water in front of Qin Feng, and they will be broken for you casually, and the box office on the first day also won 180 million.
can have such achievements, first of all, this movie is a special effects blockbuster, plus the quality of the movie, and Qin Feng's signature, it is the best in all aspects.
The second is the publicity and distribution of the movie, the box office performance of a movie has a lot to do with the publicity, even if it is a bad movie, as long as the publicity and distribution are good, the box office will not be bad, the publicity and distribution will not be the final result of the movie, but it can be a direct factor affecting the box office of the movie.
The publicity of "Looking for the Dragon" is only higher than the previous two.
There is also a good selection of schedules, and there is no movie that can be tough on the front of "Looking for the Dragon" on the National Day, and it is basically set for the Spring Festival or the New Year, so under the right time, place, and people, "Looking for the Dragon" may create a new box office miracle.
At present, the film scheduling rate given by the theater side is as much as 75%, and almost all other movies released on the National Day have become cannon fodder.
And in addition to the fact that it is a 3D movie, the price of a movie ticket is twice as expensive as a 2D movie ticket, so several factors have combined to create a box office miracle that broke 100 million on the first day.
After Qin Feng got this data, he laughed out loud in the office. After all, when the premiere was not held, he was still worried about whether the direct release would have any impact on the box office, and now it seems that he has underestimated the power of this movie.
After learning the box office results on the first day, Qin Feng was also very excited, and Qin Feng had to like this world more and more now, this is a world that can create miracles and make people crazy.
The current situation in China is that there are few innovators and many followers, although they know that innovation can eat meat, but who knows if they can eat it, or follow the trend the most stable, which is also one of the main reasons why Chinese films are so backward.
The name Qin Feng naturally appeared again on the front pages of major media and in the field of vision of the senior executives of many film companies, all thinking about how to get acquainted with him, one after another The impact of this, who can stand it, so they congratulated Qin Feng in various ways, and at the same time asked about cooperation.
can be that after the box office of "Looking for the Dragon" came out on the first day, Qin Feng's phone was directly blown up. Fortunately, now that there is an assistant, except for acquaintances, all other calls are answered by assistants, but even so, Qin Feng's phone is ringing non-stop, so he simply shuts it down.
At this time, on Douban, the score of "Looking for the Dragon" also rose to a high score of 9.0.
There are countless praises, on various community forum websites and Weibo, the topic of "Looking for the Dragon" is also very hot, although there are also several companies behind it, but the main thing is that the movie is too popular, and countless people want to rub the heat, so there are countless interpretations, film reviews, and discussions about "Looking for the Dragon".
Seven has passed in a blink of an eye, and the box office of the first week is about to be released, Yanhuang Film and Television, at this time, all the employees are looking forward to seeing if they can break the box office record of the first week of Chinese films, Qin Feng is also sitting in the office at this time waiting for news.
It didn't take long for Li An to take the statistical results and excitedly walked into Qin Feng's office, "It's broken, Mr. Qin, it's broken!"
Qin Feng looked at Li An, who walked in happily, shouted that it was broken, and he was also confused, and asked, "Lao Li, you calm down, what is broken?"
Ang Lee responded excitedly: "It is a movie box office record, with a box office of 2.41 billion in the first week, creating a new record for the box office in the first week of Chinese film history!"
Even Qin Feng, who was mentally prepared, was still a little excited when he heard that the box office had reached 2.41 billion in the first week, but he quickly calmed down and responded: "However, I am not so optimistic about breaking the total box office record in mainland film history." ”
"Oh, what's the matter? I watched that "Looking for the Dragon" was 2.41 billion in the first week, it shouldn't take too long to break the box office record of "Infernal Affairs", right?" Ang Lee replied in surprise after listening to Qin Feng.
"Although "Looking for the Dragon" is also considered to be the right time and place, it is only relatively speaking, because the National Day file is currently the dominant "Dragon Hunting".
However, after mid-October, nearly five Hollywood blockbusters will be released one after another, plus some domestic films, which will undoubtedly affect the scheduling rate of "Looking for the Dragon".
The main audience of "Looking for the Dragon" is still young people are students, and the return of students to school after the National Day and other factors will cause the box office of "Looking for the Dragon" to decline, so the only thing we can do now is to promote it to the death, and strive to grab more box office before the release of Hollywood movies. Qin Feng thought calmly for a moment and responded.
After listening to Qin Feng's words, Li An also calmed down and thought for a while, and said: "Qin Dong, listening to your analysis, the difficulty of "Looking for the Dragon" to break the total box office record in the mainland again is really not ordinary. ”
Qin Feng said with a smile: "Whether we can break the box office record of the movie is not something we can decide, what we can do is more and more fierce publicity to stimulate the box office, and it has already been earned, that is, it is just to earn more and earn less."
It's better to announce it on the official website and Weibo immediately, and arrange a new round of publicity immediately!"
"Okay, I'll arrange it right away, does Qin Dong want to hold a celebration banquet to stimulate the box office?" asked Ang Lee.
"Let's wait for the box office results to come out next week, you go and arrange these two things first!"
"Okay, then I'll go out and get busy first. Ang Lee responded.
At this time, on the Internet, when the box office results of the first week of "Looking for the Dragon" were announced, it was no less powerful than dropping an atomic bomb in an island country, 2.41 billion!
Everyone was shocked, how many years do you have to pick up bottles to earn 2.41 billion, and how many overtime hours do you have to work to earn 2.41 billion!
It's only been a long time, Qin Feng has refreshed the box office record of the first week in the mainland again, netizens are scrambling to discuss, and the headlines on the front pages of major media have also been given to Qin Feng again, although Qin Feng is so low-key that it seems to have evaporated from the world, but his name has never been able to get off the headlines and hot search lists, and the degree of popularity can be seen.
The following week, on Tuesday night, the "Dragon Quest" movie celebration banquet was held in a five-star hotel, and the second media also reported on the incident.
And the box office results in the second week fell a lot, mainly due to the end of the holiday, but the cumulative amount also reached 890 million, and the movie had already achieved profitability, so it was not a big problem.
In the third week, in the face of Hollywood blockbusters, although the movie quality of "Looking for the Dragon" is not much worse than Hollywood movies, it has been released for half a month, so the box office decline in the third week is a bit serious, only 350 million, and only 160 million is left in the fourth week, and the box office decline is a bit serious.
But there is no way to face the onslaught of Hollywood blockbusters, and it is already very good to get so many box offices.
The movie also got the key and successfully extended its screening for a month, but it is estimated that it will not get much box office. Because there will be as many as nine movies at home and abroad when it comes to the Chinese New Year, but mosquitoes are meat anymore, and who will have trouble with money, so the screening will be extended.
The box office totaled 3.81 billion in one month of release, becoming the third Chinese film to break the box office of 3 billion, and Qin Feng also became the most popular commercial film director in China.
In the end, "Looking for the Dragon", which was released for a month, got a box office of 40 million in the gap between Hollywood blockbusters, so the final total box office was 3.85 billion.
Although he failed to enter the 4 billion box office club, at present, the Chinese director does not break the 3 billion club, that is, he is the only one who breaks the 3 billion club!
Qin Feng's three words are already the guarantee of the box office and the creator of records, and the total box office of the three movies has already exceeded 10 billion yuan, so Qin Feng is also known as the director of 10 billion.
In the past half a year, almost all the headlines on the front pages of major media are either Qin Feng or related to Qin Feng, from the beginning of the year to the end of the year, the name Qin Feng has never been on the headlines.
In 2014, among the top ten keywords of the year at the end of the year, the name Qin Feng was actually on the list, and the media even called 2014 the year of Qin Feng.
Last year's "Painted Skin" was shocking, Qin Feng swept the invincible opponent in the Chinese film circle, this year's "Infernal Affairs" and a "Dragon Quest" near the end of the year once again impressed the world, I didn't expect Chinese directors to make such an excellent movie.
Even some media in the United States have reported that Chinese films will rise under the leadership of Qin Feng, which also shows that Qin Feng's strength has been recognized by countless Rao.
In just three movies, Qin Feng's name has spread all over the world film circle, so now many people are studying Qin Feng's success, and directors account for a lot of it, and the direct impact of this is that next year's commercial film shooting plans of major companies are full, as for literary films.
To hell with it, a literary film director said... It can be seen that Qin Feng has brought shock and excitement to many Chinese movies.
After Qin Feng learned about it, he just smiled bitterly, it seems that there will be a lot of bad movies released next.
However, there are also some good movies, so on the whole, the atmosphere of the entire Chinese movie is developing for the better, and Qin Feng is also very happy about this, after all, he has no opponent to play alone, how boring it is, after all, the master is lonely.
After loading a wave of force, Qin Feng obediently went back to think about the next movie.
Why is he now a leader in Chinese films, not a young director leader, and the grade has gone up, so he has to make movies well to maintain this forced style, and he has the confidence to go out and pretend.