In a villa in Beijing.

In a very tastefully furnished study.

An old man with a red face was sipping weak tea.

"Mr. Chen, you have come here thousands of miles away, I don't know what is going on?" the old man asked as he looked at the person in front of him.

"Mr. Zhang, the newspaper of Beijing Film and Television News doesn't know if you have read it today. Chen Shan asked, his tone quite respectful, quite like a junior meeting and talking with an elder.

Of course, the old man in front of Chen Shan is worthy of his elder.

Because, his status is very high.

If there is anyone in the entertainment industry who can make international superstar Fang Long respect, the old man in front of him is definitely one.

Because the name of the old man in front of him is Zhang Yifan.

Although this is an ordinary name, in the entertainment industry, it represents great majesty.

His status is like that of a national teacher in his previous life.

It can be said that he is the national teacher of the Chinese film and television industry in this world.

The first film in Huaxia with an investment of hundreds of millions of yuan was shot by the old man in front of Zhang Yiming, and the current No. 1 film box office in China is directed by Zhang Yifan.

"Elder Zhang, what do you think?" asked Chen Shan.

"What do you think?" Zhang Yiming looked at Chen Shan with interest and asked.

"Elder Zhang, do we want to avoid the edge for a while?" Chen Shan asked cautiously.

The reason why Chen Shan came here is because Zhang Yifan's latest work is also planned to be released at the end of the summer. But who knew that a Cheng biting gold suddenly came out halfway, making Chen Shan and light and shadow entertainment chaotic.

You must know that the director of "Painted Skin" is Qin Feng, so far, he has not failed, although it is his first film work, no one underestimates it.

According to the original idea of Light and Shadow Entertainment, "Painted Skin" should take two months or even longer for post-production before it will be released.

But who knows, their post-production progress is so fast, you know, there are not a lot of special effects to be added to "Painted Skin", but the speed is still so fast.

Therefore, Chen Shan had to sigh about the special effects department of Yanhuang Film and Television.

"Huh. In this regard, Zhang Yifan just shook his head with a smile.

"No!" said Mr. Zhang.

Although Chen Shan had such an expectation before he came, when he heard Zhang Yifan's answer, he still couldn't accept it.

"Elder Zhang, the August schedule is an absolute death schedule. Chen Shan further persuaded.

"I know, but I just want to see if Qin Feng's "Painted Skin" is great, or my "Dao Chang Descending the Mountain" is better, or Tang Hong's little girl's "Confession Plan" is better, or my old rival Li Ge's "Fengyun" is slightly better. At this time, Zhang Yifan's whole body exuded a majestic momentum, and it was terrifying.

At this moment, he is not the gentle old man just now, but a king who has dominated the Chinese film and television industry for 20 years.

Seeing Zhang Yifan's appearance, Chen Shan was also in his heart, he seemed to see Zhang Yifan ten years ago, the same domineering side leakage, the same self-respecting.

It's just that as he gets older, his majesty. His domineering spirit is slowly hidden.

Looking at Zhang Yifan in front of him, a trace of firmness flashed in Chen Shan's eyes.

"Since Zhang Lao is not afraid, if I, a junior, are afraid, it is really ridiculous and generous, since we are going to fight, we will have a good time. Chen Shan laughed.

"Elder Zhang, I will increase the publicity investment of 20 million yuan for "The Taoist Descending the Mountain", since we want to play, we can't let them look down on it!" Chen Shan said loudly.

"That's very good. Zhang Yifan's mouth spit out these four words.

"I want to let those people see, I, Zhang Yifan, am not old, in this film and television industry, I still have the final say. Zhang Yifan said loudly.

"Yes!" Chen Shan nodded heavily.

At the same time, on a set thousands of miles away from here.

"Sister Tang, big news!" said a freshly dressed girl.

The Sister Tang in this girl's mouth is about forty years old, dressed plainly and elegantly, with an elegant temperament, like a blooming autumn chrysanthemum.

This woman is Tang Hong in Zhang Yifan's mouth, the most famous and talented female director in China, there is no one.

"What's the big news, look at you, do you still look like a lady?" The voice was ethereal and crisp, like a yellow bird.

"Sister Tang, our "Confession Plan" collided with Qin Feng's "Painted Skin". The girl said loudly.

"So what?" Tang Hong asked rhetorically.

"Sister Tang, then don't worry at all? This is the real death schedule, originally our schedule was very difficult, not only your "Confession Plan" but also Zhang Yifan's "Dao Chang Descending the Mountain" and Li Ge's "Fengyun", now it's okay, that Qin Feng actually ran in to join in the fun. The girl said.

"Sister Tang, with so many large areas, you don't have to worry at all?" the girl asked again.

"Why should I worry, it's them who should be worried. Tang Hong said lightly.

Girl: "......"

"Sister Tang, you are so domineering!" the girl said.

"Little girl, as long as the film is good, I will have confidence, and the rest is false, you know?" Tang Hong touched the girl's little head and said with a smile.

"Yes. The girl nodded.

"This summer file is fun. Tang Hong smiled.

At the same time, Sega Entertainment headquarters.

"Mr. Li, do we want to change gears?" asked Fang Wen, general manager of Sega Entertainment.

"Since Zhang Yifan's old guy didn't have a shift schedule, what should I change?" Li Ge shook his head and smiled.

"Yes, we at Sega Entertainment are not afraid of anyone. Fang Wen said in a deep voice.

At the same time, the alternative promotion of "Painted Skin" has also begun unconsciously.

......

"Yamamoto, do you know about Liaozhai? It's a copy of ancient Huaxia, it's very good-looking. Yoshida doesn't know how many times he said this.

"You know, it's about ghosts. Yamamoto replied.

"Then have you watched 'Liao Zhai'?" Yoshida continued.

"Do you know, "Liao Zhai" is super good-looking, I really can't understand that an ancient person can write such a good-looking thing, if he is a modern person, he will definitely become a generation of masters. Yoshida chattered on the side.

Yoshida, who was idle and bored, took out an antique book he had just bought recently from his bookcase, which was "Strange Tales from Liaozhai".

I don't know when it started, "Liao Zhai" began to be introduced to the island country, and I don't know what the reason was, "Liao Zhai" suddenly became popular, and it was a big hit, as if "Liao Zhai" suddenly grew from an unknown dick to an international superstar, and everyone knew it all of a sudden.

If you reply that I don't know about Liaozhai, then congratulations, you will become an outlier in their eyes.

This may be because of the unique inferiority complex of the island people, who attach great importance to such problems.

Therefore, after being despised by others twice, anyone will buy a copy of "Strange Tales from Liaozhai" and then go home and read it.

Even people who don't watch "Strange Tales from Liaozhai" will pretend to have watched "Strange Tales from Liaozhai", and they all know that "Strange Tales from Liaozhai" is a book in China.

"This Pu Songling is really talented!" Unconsciously, an hour had passed, and Yamamoto stretched his waist and said, his friends around him have been reading this book recently, and he also bought it to watch it, but he couldn't extricate himself when he saw it.

Such a scene took place in many parts of the island nation.

SY Entertainment Co., Ltd., one of the three giants of the entertainment industry in the country of sticks, has a practice room.

"Oba, this is the "Liao Zhai" you wanted. A sweet voice sounded in the trainee.

And the owner of this voice is a pure-looking girl, however, the most attractive thing about this girl is not her innocent appearance, but a pair of white rabbits on her chest.

Visually, at least there must be an F cover, if you want to use one word to describe her, it is a childish face**.

The girl who trotted all the way over, her small chest kept rising and falling, which was particularly attractive.

"Well, I'm sorry for you. A young man smiled. The sound is like a spring breeze, quite magnetic.

The young man was quite tall and handsome, especially his smile, which had a warm feeling.

If a girl from the country of sticks sees this boy here, she will definitely scream.

Because the man in front of him is respected as the "national warm man", he is deeply loved by the stick country, from the old man to the seven or eight-year-old children, they all like this young man.

"It's not hard, I'm happy to do things for Oba. The girl smiled sweetly.

"Oba, is this book really good?" the girl asked.

I don't know what kind of wind it smoked, "Liao Zhai" suddenly became popular in the stick country, and many young people like to read this book and like to talk about topics related to "Liao Zhai".

And this "Liao Zhai" is really well written, those who have read "Liao Zhai" have fallen in love with this book, in line with the principle of sharing blessings, those who like "Liao Zhai" often choose to recommend this book to their friends, and it is in this atmosphere that "Liao Zhai" has burned the entire stick country.

"See for yourself. Zhengzhao touched the little head of the girl in front of him and smiled.

And the girl is enjoying it very much.

"Yes. The girl nodded.

"Oba, what kind of story is this book about?" asked Jeongseon.

"This book is about the story of the fox demon, which was ...... a long time ago," Zheng Zhao said slowly.

Singapore.

A long queue formed in front of a bookstore.

"Boss, let's have a copy of "Strange Tales". ”

"Boss, I want a copy of "Strange Tales". "The people in this long queue are basically here to buy "Strange Tales".

When "Strange Tales from Liaozhai" was on fire in the stick country and the island country, this hot wind also blew here.

As a country with 75% of the population being Chinese, "Strange Tales" is quite attractive to them.

Therefore, this scene in front of the bookstore is happening in many parts of Singapore.

Not only Singapore, but also the whole of Southeast Asia.

Beijing, Yanhuang Film and Television Building, Qin Feng's office.

"Boss, now everyone is talking about chatting, you are so talented. Faye Wong's eyes were shining with stars.

"Do you boast about your boss like this? What do you mean that you are so talented, your boss and I are geniuses, okay? Qin Feng said quite narcissistically.

"Boss, how did you come up with such a way of publicity, in the past, everyone advertised to put money into it, but it's good to come to you, we are equivalent to an early investment, and all those funds have been recovered by us. Faye Wong said adoringly.

It turned out that the reason why "Strange Tales from Liaozhai" was so popular in Southeast Asia was that Qin Feng's publicity strategy played a great role.

First of all, Qin Feng first deliberately hired a group of sailors to say good things about Liaozhai everywhere on the Internet, and people are curious, when they see that the topic of Liaozhai is so hot, they will definitely go to the Internet to collect news related to her.

Then, Qin Feng cooperated with the publishing house to launch various text versions of "Strange Tales from Liaozhai", because this book was very well written and attracted a large number of readers, so the Liaozhai turmoil shifted from the virtual world to the real world.

It can be said responsibly that most of Asia is now caught in the storm of chatting.

And this is Qin Feng's purpose, first stir up the hot chat, when everyone knows that "Painted Skin" is adapted from "Strange Tales from Liaozhai", everyone will definitely have great curiosity about this movie.

When the time comes, everyone will obediently go into the cinema to watch this movie.

This is the purpose of Qin Feng's money to repackage and publish "Strange Tales from Liaozhai", which can be regarded as a strange publicity.

Therefore, Faye Wong will say that Yutian is talented.

Generally speaking, publicity costs a lot of money, but this time, Qin Feng blocked this bottomless pit by selling the foreign language version of the book "Strange Tales from Liao Zhai", and made a small profit.

This makes other directors embarrassed, I use money for publicity, Nima, you still make money for publicity, don't play like this.

"Well, the storm of Liaozhai cannot be extinguished yet, and we must strengthen publicity and make a good prelude to the publicity of "Painted Skin". Qin Feng said in a deep voice.

"Yes, boss. Faye Wong responded.

What Qin Feng didn't know was that his hand action caused a wave of amazement in the industry.

Beijing, the villa of the famous director Zhang Yifan.

In the study, Zhang Yifan and Chen Shan were sitting on chairs.

At this time, Zhang Yifan smiled wryly.

"This Qin Feng is really powerful, this kind of propaganda can make him think of it. Zhang Yifan smiled bitterly.

"Yes, the good "Painted Skin" didn't go to promote it, but went to promote the book "Strange Tales", and it made him successful. Chen Shan said with a bitter face.

At this time, Chen Shan really wanted to know what Qin Feng's brain was made of, and he could come up with such a method.

"A genius is a genius, and it's not something that ordinary people like us can figure out. Zhang Yifan shook his head and said.

"Elder Zhang, should we increase investment in publicity?" asked Chen Shan.

This is the original intention of Chen Shan to come here.

It is a question of whether to increase investment in publicity.

You must know that August is a critical moment for the four major films to fight each other, so every second of publicity is very important for them now.

Originally, everyone thought that the publicity of these four movies would be comparable, but who knows, only "The Taoist Goes Down the Mountain", "Confession Plan", and "Fengyun" are vigorously promoted, but the publicity of "Painted Skin" is a bit weak.

The strength is too weak.

Just when everyone thought that Qin Feng had cashed out, this was the time when he was about to give up publicity due to lack of funds, the storm of Liaozhai came.

This time, Zhang Yifan was blinded, Chen Shan was blinded, Li Gemeng was blinded, and a large number of professionals were blinded.

Only then did everyone know about Qin Feng's killing move.

It turns out that people don't do publicity, but come to an alternative propaganda of a curve.

first started the popularity of "Strange Tales from Liaozhai", and then used its influence to promote "Painted Skin".

Who asked Qin Feng to advertise is ""Painted Skin" is adapted from my country's famous "Strange Tales from Liaozhai". ”

As long as this sentence can attract a large number of fans of "Strange Tales from Liaozhai".

"Add another 10 million. After pondering for a long time, Zhang Yifan said in a deep voice.

"Yes, I'll arrange it. Chen Shan nodded and said.

10 million is not a lot for a large company like Light and Shadow Entertainment, so Chen Shan will respond so briskly.

Of course, this is mainly because he is sitting in front of Zhang Yifan, a leading figure in the Chinese director circle.

Don't say 10 million, even if it's 100 million, Light and Shadow Entertainment will grit its teeth and take it out.

If it was an ordinary director who spoke to Chen Shan like this, it would be strange that Chen Shan would be so refreshing.

After all, they are commercial companies, and the purpose of the company is to make money.

"Elder Zhang, can we learn from Qin Feng's propaganda methods?" asked Chen Shan.

"This ......" Zhang Lao fell into deep thought, and in the end, he shook his head.

"His movie is based on "Strange Tales from Liaozhai", but my movie is not based on anything, I can't publish a book about the Taoist now, besides, even if I publish such a book, can you guarantee that it will be accepted by the public?"

"Not all of them are time-tested classics like "Strange Tales". Zhang Yifan said solemnly.

"Yes, I'm thinking too much. Chen Shan showed a wry smile.

A large studio room.

"Sister Tang. Qin Feng's propaganda methods this time are so clever, I never thought that I could promote the movie like this. Assistant Tang Hong said loudly.

"yes, he's a genius indeed. Tang Hong sighed.

"Sister Tang, do we need to increase investment in publicity?" the assistant asked.

Tang Hong shook his head slowly but firmly.

"But Sister Tang, Light and Shadow Entertainment has added an additional 10 million investment!" The assistant pouted: "They have all increased their investment, why don't we increase it, if this continues, our limelight will be stolen by "Painted Skin" and "The Taoist Goes Down the Mountain". ”

"You have to be clear that in addition to publicity, there is another point that determines the box office of a movie, and it is also the most basic point. That's the content. ”

"This is an era when content is king, no matter how good the propaganda is, if the quality is not up to par, it will only increase the infamy in the end. Tang Hong said solemnly.

"But Sister Tang, under the same quality, publicity is very important!" said the assistant.

Tang Hong: "......"

What the assistant said is not wrong, a film of the same quality, whoever has great publicity, who will gain a lot, of course Tang Hong knows this truth, after all, the movie is really fragrant and afraid of deep alleys.

It's just, fighting with light and shadow for financial resources?!

Tang Hong shook his head, and Tang Hong showed a wry smile.

"It's impossible for us to compete with Light and Shadow Entertainment for financial resources. Tang Hong said a little helplessly.

Although she is the most powerful female director, she is not the most powerful director.

"Yes!" the assistant nodded.

Inside a large set.

"Elder Li, do we want to make additional promotional investment?" asked Fang Wen, general manager of Sega Entertainment.

"That old guy has been added, how can I lose my momentum and continue to increase publicity. Li Ge snorted and said.

"Yes. ”

"It's just that this Qin Feng can really toss. Li Ge said coldly.

"Making a movie is making a movie, and it is really a shame for us directors to come up with such an evil trick. Li Ge said coldly.

Fang Wen: "......"

"Okay, I'm still busy, if there's nothing to do, I won't keep Mr. Liu. Li Ge issued an eviction order.

"You're busy!" Fang Wen said.

Then, Fang Wen left without looking back.

"Mr. Fang, this Director Li is a little ......!" the secretary said in a low voice.

"A little arrogant, hehe, you know his temper after you've been with him for a long time. Fang Wen shook his head and smiled.

Then, Fang Wen left with a smile.

And Sega Entertainment's actions are also very fast, and a large number of advertisements have been played, competing with "The Road Chief Descends the Mountain" and "Painted Skin".

For a time, a three-legged situation was formed in the entertainment industry in June.

However, the previous situation of the four-nation melee slowly disappeared.

On June 27th, the post-production of "The Road Chief Descends the Mountain" was completed, which immediately attracted great attention, and Light and Shadow Entertainment held a special press conference.

Just a day later, Zhang Yifan's nemesis Li Ge's "Fengyun" was in post-production, and the post-production of "Confession Plan" was also completed.

With the completion of the post-production of the major films scheduled for August, the media have focused on Qin Feng's "Painted Skin".