Chapter 195: Countermeasures
As usual.
Rainbow beauty counters across the United States still welcome a large group of customers the next morning.
To their surprise, the mask, which was originally priced at nearly $40, began to be sold at a limited-time special price, with a price reduction of $10 per box, and the purchase limit was relaxed from three boxes to five boxes.
If you take a closer look, under the discount announcement, there is an apology statement.
It was said that a mistake was made during the promotion period, and false information was printed in the brochure, but in fact, the source of the mask liquid was only pure water, not from Blue Mirror Lake.
More people learned about the price reduction of their ex-boyfriend's mask through the "New York Times" and "Los Angeles Times" large-scale apology statements, and those customers who had bought masks could redeem two boxes for free with their shopping invoices, which can be regarded as compensation for misleading consumers.
This is the "Gecko Tail Broken" jointly planned by Han Chudong and the gang under him.
Since he was caught by others, he simply lifted the lid directly and let consumers understand.
It cost more than $1.7 million to buy a newspaper page to publish an apology statement, with an apology statement on one side and a clarification announcement on the other.
I didn't say that I was threatened, but I said that there were rumors that the water of Blue Mirror Lake was close to the nuclear test area, and attached the test results of the California Institute of Technology, saying that it was pure false news.
Both the New York Times and the Los Angeles Times are privately owned, not charities, and as long as the money is in place, things are easy to discuss.
Han Chudong only contacted these two newspapers at 8 o'clock last night, and the other party offered high prices of 900,000 US dollars and 850,000 US dollars respectively.
The money was spent more unjustly, but it was already the best countermeasure that Han Chudong could consider, and similar copywriting would also appear in some women's magazines, and it was expected to cost about 400,000 US dollars, but compared with the false reports, this price is now affordable for him.
It is equivalent to the loss of almost thirty Rolls-Royces at one time, and the pain is a pain in the flesh, as long as there is no major problem with Rainbow Beauty, it is better to earn back the loss than to be blackmailed and lose both wealth and face.
It is not clear what the reaction will be for the time being, but Han Chudong is talking on the phone with Kiko Mochizuki.
Tell her a little about what happened yesterday, and from the worries of Mochizuki Kiko's words, she explained:
"Sure enough, we still have to do business honestly, and we can't go the wrong way.
New York has begun to sell to the outside world, and the traffic does not seem to be affected, but the number of customers is higher, after all, the readership of the two newspapers is there, and the publication of an apology statement is a disguised advertisement. ”
I stabbed myself and scraped my bones to heal my wounds, of course I felt uncomfortable.
Kiko Mochizuki asked tentatively, "Then I'll take a look at Union Square later?" Originally, I didn't know about it, but Ron saw it in the newspaper, and I only heard him talk about it after he got to the R&D laboratory, so it should be fine, right?"
"It's okay, I'm sure I'll get through it soon. ”
Han Chudong said while looking at his watch, "I'll go to the airport later, go back to Los Angeles directly, and go back as soon as you're done, this time you can barely cope with it, and it is likely that there will be other faults next, and all loopholes must be plugged first." ”
"Okay, I can already go back, you take a plane from New York, I take a car from San Francisco, the time should be about the same......"
After a brief chat, hang up.
Han Chudong sat by the window and began to think about whether he should cooperate with those cosmetics companies to win over some allies and avoid being targeted by the public.
However, the problem is that once the low-priced mask appears, it will be difficult to maintain the dominant position of the ex-boyfriend series of masks, and it will also be abandoned by consumers because of the high price, which is also detrimental to the next expansion plan of Rainbow Beauty.
It is possible to cooperate and find some allies to form a strong combination of interests, but all aspects must be well considered.
The things that happened in the past two days taught Han Chudong a lesson, reminding him to be prepared for danger in times of peace, and also reminding him that doing business is not just by catering to consumers, it is easy to be remembered when there is more money, and the company that makes money is also easy to be remembered, and he was too careless before.
……
Kevin Benjamin, when he saw the apology statement in the newspaper before breakfast, his face was quite exciting.
did not get angry or complain, but began to admire Han Chudong's courage in dealing with the crisis.
After reading the statement two or three times, I slowly ate my breakfast, and in the meantime, I wanted to take revenge and poured a few basins of dirty water on Rainbow Beauty.
After thinking about it, I vaguely felt that even if I succeeded, I am afraid that Han Chudong would not sell the patent or the company to him, and in the end, it was likely that a lucky company would accidentally pick it up, after all, the mask paper patent is not only he staring at, and the news will definitely not be hidden.
When you think about it this way, it doesn't seem appropriate to waste any more money.
Kevin Benjamin finally realized that he shouldn't have given Han Chudong so much time to think about it, and at the moment he was slightly surprised by the efficiency of rainbow beauty, and apologized while using price reductions and compensation to save people's hearts, which seemed to him to be a more clever approach.
Just let it go?
Of course not, this guy is not a character who easily admits defeat, and after dinner, he asked a few lawyers to play golf with them and consulted them about the possibility of suing Rainbow Beauty for false advertising.
Sue is able to sue, but the problem is that even if you can extort benefits in the end, it may not necessarily fall into his pocket, considering the profit amount of Rainbow Beauty and the size of the company, even if punitive damages are finally sentenced, the number will not be too big, at least there is no way to make Han Chudong feel pain, and then come to reconcile with himself.
After understanding the situation, Kevin Benjamin suddenly had a frustration that he had nothing to do, his purpose was to make money from Rainbow Beauty, not to bring down the company, and now looking back, he regretted that he didn't try to be friends with Han Chudong, but chose to become an enemy, so that he didn't even have the opportunity to buy shares.
I am ready to continue to check the places that can be used, such as testing whether there are harmful items in the product formula, or checking whether there are any tax evasion and tax evasion in Rainbow Beauty and Han Chudong's personal, and then use shell companies to try to contact investment.
Kevin Benjamin is a smart and patient bastard, and he thinks his next fight with Han Chudong shouldn't be long......
Han Chudong waited until he returned to the company, and he didn't hear that K would contact him again.
After returning to Los Angeles, he immediately invited several experts from the consulting firm to help find weaknesses that could be exploited, and asked employees one by one to find out if K had planted spies in the company.
This investigation really found some problems.
An employee who didn't know K, but stole the financial statements from the company, was not psychologically strong enough, and when someone asked him, this guy's legs began to tremble, and he was fired on the spot......