Chapter 205: The Customer Is God
On the first day of work, Penguin was already on the right track.
Each member of the management is in charge of different things, and despite Blake's absence, everything is still in order, and they are hurrying to arrange the delivery of orders for the holidays.
After resting for more than ten days in a row, they had not recovered from the leisurely vacation, and when they saw Su Mu and Li Ping'an, the two shareholders, walking out of the elevator, the employees forcibly cheered up and concentrated on dealing with the backlog of affairs at hand.
Su Mu said as he walked: "The transportation company is not at work during the holidays, remember to give customers some small gifts as compensation, headphones, mouse pads, screen maintenance kits, etc., and I will write an apology letter to customers, do you know our company's service purpose?"
Many employees shouted, "The customer is God!"
"Very good, I'll go write now, on the first day of work, I don't want to say anything.
If the performance is good in the middle of the year, the company pays to organize you to travel, if the year-end performance increases by more than 50% compared with last year, the company will pay an extra month's salary as your year-end bonus, are you satisfied?"
Someone asked Su Mu, "What if you can only complete 40 percent?"
"Forty percent...... That's half a month's salary, all in all, I won't treat you badly, I have recently discussed the plan to discuss options and dividends, as long as you work hard, everyone will be a shareholder of the company in the future!"
On the first day of work, I heard this kind of good news, how could there be any reason to be dissatisfied, the exhaustion was swept away, many people applauded and cheered, Su Mu, as the controlling shareholder, symbolically asked Li Ping'an's opinion: "No problem, right?"
The employees of the company work hard, and the boss can earn more, Li Ping'an understands this truth and replied: "When I have expressed my opinion, you have the final say." ”
"You go to the factory first, ask the technical department how the new computer research is, it's just to purchase accessories and assemble, there is no technical difficulty, the new model must be launched before the end of February, compared with those big companies we have lagged behind, the speed of production can not be slower. ”
Su Mu pushed open the door of his office, which had just been cleaned before the holiday, lacking popularity, but not dirty.
When Li Ping'an heard this, he just sat on the sofa, and then stood up again, "Then I'll go now, the technical department wants to recruit people, and at the end of last year, Blake also said that he wanted to find a few more advertising experts to help market the brand image." ”
"When she comes back, I can try to advertise our company on the Internet, but it reaches too few people. ”
"You think about this, it's useless to ask me, I don't know what to do. ”
As a minority shareholder, Li Ping'an knew that he couldn't help too much, so he was extra careful in handling small things, and walked out with his legs raised, planning to take a look at the assembly plant.
After Su Mu sat down, he took out a pen and letter paper from the drawer, and after a brief pondering of the pen, he wrote:
"Dear Penguin users, I am Leon Sue, the founder of Penguin Computer, and I am sorry for the delay in your precious time, because the courier company is out of service during the holidays, and the products cannot be delivered to you in time, as compensation, please accept the small gift from Penguin......."
In terms of marketing, Su Mu has a good emotional intelligence and understands that one customer may affect ten customers, so when employees are usually asked to solve after-sales service problems, even if they know that customers are making trouble, they must let them serve as much as possible.
Penguin Computer is the first company to support seven days of no reason to return or exchange, during this time if you don't want it, you can send the product back to the company, or go directly to the sales store, the warranty period is also up to one and a half years, in fact, less than 0.6% of users who return unreasonably.
That is to say, only five or six out of a thousand people will choose to return the goods, which invisibly creates a good reputation for Penguin, and it is not unreasonable to develop quickly, impressing customers with sincerity and striving to do the best, so that the complaint rate is much lower than that of IBM, Apple and other companies.
The company is small in scale and more flexible in production, and a customer can get the goods in four days by configuring a Penguin computer from a retailer according to their needs, which is the experience accumulated when selling IBM computers, and Su Mu knows that customers must be given a lot of choice.
Penguin is still a "small company", not counting the more than 200 people in the factory, there are only more than 400 people in the headquarters, mainly operators and salesmen, who are still selling products to schools and enterprises, but mainly responsible for helping the company find agents and retailers, and start chain operations.
Blake does have the ability to keep the company lean and perfect, and is creating a unique corporate culture, which was unknown in Silicon Valley at first, and now when employees mention that they are Penguin employees, they will most likely suddenly say, "Oh, your company computers are pretty good." ”
After Su Mu checked it, he went out and handed it to Miss Joanna, Blake's assistant, and said to her: "Help me check if there are any wrong words, and then go to the sales department, print as many computers as you sell throughout the holiday, and put them in the box with small gifts." ”
Joanna has reddish hair, a round face with freckles, is not pretty, and her ability is quite good, otherwise she would not have been favored by Blake.
He glanced down at the letter paper, looked up and smiled at Su Mu: "Wow, even I was moved, there should be such a letter in the box of other products." ”
Su Mu is also smiling, showing his white teeth, which is easy to make people feel good, and he is usually the most popular in the company, such as working overtime and paying for meals by the company, which is the idea he came up with.
"It's great, right, I remember buying pizza and seeing the owner on the box handwriting a sentence that it is best to eat it while it is hot, and also saying that if the courier is slow to deliver, I hope I can forgive them because there are so many pizzas to deliver. ”
"I'll deal with it, boss, you'd better write another one, usually put it in the product box, handwriting and then copying it is more sincere, I can't write such beautiful words, I still have to trouble you." ”
Su Mu nodded and said, "I'll write it later, let's get busy first......"
Treating customers as God, customers can also appreciate the sincerity of the company, and while Su Mu was sitting at his desk and continuing to write, Mr. Barth, who was in his thirties, came to visit with a folder.
It seemed that he really couldn't wait to sell his company, and it was only ten minutes since they met, and he immediately sent the patent documents that Su Mu wanted to see.
Bart's cleverness was used in the wrong place, this guy started his business in 1984, and actually wanted to combine electronic watches and mobile phones into a "smart watch" that can make phone calls.
It's a pity that the technology is not perfect, and he has been tinkering with it for several years, and finally he is about to go bankrupt.......