Chapter 46: Filmmakers' Social Responsibility (1/5)

Suddenly remembered a rumor, it is said that Zhang Guorong came to the mainland for an interview, and the person next to him reminded him that this was CCTV, and he replied, 'So, you can't swear, right?'

Lu Xiaoran also wants to pretend to be this force...

But this doesn't fit his personality...

So, it's a question and an answer.

"Let's talk about how it feels like to win the award. ”

β€œ... I'm very happy, after all, I have been nominated, and I must have thought about winning the award. ”

"How are you going to celebrate?"

"I've been working for the last eight years, and the fact that winning Gravity is just the epitome of five major projects that we've started at the same time, and because of this awards season, we had to put another film on hold, so when I go back home, give myself two days off, and then, continue to make films! ”

"What is the theme of the new work?"

"It's a work about abduction, based on real events, inspired by a report I saw. I always believe that filmmakers, especially those with a certain status, should still assume some sense of social responsibility!"

"What do you think is the reason why they gave you the award?"

"Maybe they think "Gravity" meets their aesthetics!"

Hehe...

The real reason is probably because of the money ability - the PR team gave each of the 78 judges a box of beautifully exposed Blu-ray DVDs, and of course, a giveaway: a box of dark Oaxaca chocolate and a beautiful star film...

This is the Harvey of learning.

And compared to Harvey's big spending, the PR team's approach is really stingy...

Everyone knows that Harvey is a public relations god, with 303 Oscar nominations, in fact, his most awesome record is the Golden Globe Award, and he really gives a Rolex to every judge!

Of course, the premise is that "Gravity" is really good, otherwise, even if you give each judge a house, "Dream Showbiz" is still a bad movie...

"Then it's going to be the Oscars soon, do you think you have hope?"

Director Lu's face became serious: "I want to emphasize this, the Oscar and the Golden Globe are completely two different concepts... And judging by the union awards, it's basically unlikely that I'll win an Oscar..."

This must be emphasized that Lu Xiaoran's fans have been very rampant recently, and there is a feeling of being alone in heaven and on earth...

You casually say two different words of opinion, and you are immediately knocked down...

The fandom rules are terrible, and once you become the one that one side supports, there will definitely be another group of people who oppose it!

When the idol is confused, a group of people will immediately jump out and mock, saying in a wise man's tone 'regret it'?

Sometimes it's really hopeless...

Is it that hard to get to the point?

Yang Xiaomi really brought us a lot of happiness when she was young!

Only one person is right!

Finally, the same question is about the film market, he asked about whether the traffic star + big IP model is feasible, Lu Xiaoran shook his head: "Movies can't be modeled, and there can't be shortcuts, because once there is a shortcut, the shortcut will soon become the only way." ”

"Okay, thank you, Director..."

......

The interview team left, and Tangtang came out of the other room, a little depressed: "Don't we have a chance at all?"

"Of course there's a chance, and in terms of probability, everybody has a 20 percent chance. ”

Of the five nominees, one will definitely win the award...

Somebody always wins the championship, so why not me?

Of course, Director Lu can say this, but the form is here...

"Okay, I've been thought about so much, our set goal has been achieved..."

"Tomorrow back home?"

"Well, it's no fun to stay here anyway... By the way, did you get any scripts?"

β€œ... There are a lot of them, but they are all soy sauce characters, no wonder Mr. Gong Li said that 'Hollywood does not respect Asians'..."

"Do you want to take it?"

β€œ... I don't really want to, I'd better continue to be my producer..."

"Actually, Wen Ziren has plans to prepare a project for purely Asian actors, called "Crazy Rich Asians", if you are interested..."

"What's the plot?"

"The original book is called "Crazy Rich Asians", which is the rich Asian people imagined by Americans..."

Tangtang was stunned for a moment: "Is "Crazy Rich Asian" an insinuation that Wang tears onions?"

"If you think too much, you can search for the documentary "Million Wedding Planners", which is the life of a rich man..."

After thinking about it, he added: "Just look at it, let's not learn!"

"My wedding should be warm, not luxurious!"

β€œ... I have prepared 200 million, you can spend as much as you want, and the rest will be donated in the name of our marriage!"

"Okay!"

......

January's MarchΓ© du Film continues December's sluggishness...

The difference is that there are Hollywood blockbusters this month.

"The Hobbit 3", "Night at the Museum 3"...

The box office of "Love Saint" surpassed "One Step Away", the total box office of the latter did not reach 550 million, and the total box office of the former exceeded 600 million...

Compared with the production cost of 45 million, it is definitely a dark horse.

Orange released another animated film "100,000 Bad Jokes", with a cumulative box office of 150 million, which is a very good income...

These are not the point, the focus is on the release of the "Variety" report, the 2014 Global Film Report, "Gravity" ranked among the top ten of the year, and among the top ten in the box office list, 4 are superhero movies, 6 are sequels, 9 are well-known IP adaptations, and only one "Gravity" is an original movie...

I thought this would be the end of it, and then, another movie, "Raiders of the Lost Ark" grossed $270 million worldwide, and it also successfully entered the top 20...

There is no way, last year's North America suffered a cooldown, and the twentieth place in the global box office was originally 362.3 million for "Gone Girl"...

Now squeezed out by "Raiders of the Lost Ark"...

Not only that, "Fifty Shades Darker", produced and distributed by Orange Manufacturing, is $260 million worldwide, "Spicy Hand Police Flower" is $232 million worldwide, "Female Spy", $280 million, and even "Outwitting Tiger Mountain" is on the top 50 in the world...

The results of full flowering are eye-catching!

The results are here, and it is impossible for the market to turn a blind eye, so Lu Xiaoran returned to China and learned that the market value of Orange Image is approaching the 200 billion level...

His first reaction,, what a joke;

The second reaction, this is miserable, when the film and television winter comes, the market value will shrink by at least two-thirds...

The market value of film and television companies is based on the volume of the entertainment sector, and generally speaking, the market value is ten times the profit, which is already a relatively high level.

The current situation is a bit crazy...

According to the words of the big golden retriever, several media companies listed in 2019, the highest market value is Wanda Films, which has a market value of 40 billion...

After the user dividend fades, the policy dividend is tightened, and the capital dividend ebbs, the industry will return to the normal track.