Something has been strange lately.

Many customers enter the cosmetics counters of certain brands and ask if there are any facial masks for sale.

However, when the clerk dutifully recommended the mask product to them, the customer said that it was not like this, and left with a disappointed face.

This is especially true in Los Angeles, where it has happened to almost all employees at the mall's counters.

After coming and going, the news gradually passed up, and this "ex-boyfriend" mask began to enter the eyes of some well-intentioned people, including executives and shareholders of some medium-sized and large beauty companies.

The circle is so big, whenever there is a popular new product, it will soon be known by peers.

What's more, Rainbow Beauty is still advertising so hard, the product will take about two weeks before mass production begins, the marketing expenses have been smashed into seven figures, and the more than one million dollar machine is gone, going out of Han Chudong's pocket and turning into the profits of magazines and newspapers.

The effect is obvious.

Potential consumers who have already paid attention to this novelty product will go to other brands' stores and ask about it, thinking that other companies have similar products.

The executives of the beauty companies were more sensitive to this kind of news.

For example, an associate director of the product department at Maybelline's New York headquarters learned the news two days ago and asked a colleague who was on a business trip to Los Angeles to buy a few boxes of products to bring back at the Rodeo Avenue store, which was portrayed in magazines, and try to use them for research.

The deputy director's name is Tom Brown, in his thirties, graduated from the Wharton School of the University of Pennsylvania, and he does not know much about the specific research and development of cosmetics, and his strength is mainly focused on personnel management.

Two days ago, I made a temporary decision and called a colleague who was sent out on a business trip to help, and that colleague only came back today.

The tone was helpless: "Brown, you owe me a big favor this time, and you must invite me to drink." ”

Tom Brown didn't know the bitterness behind this sentence, but he still smiled and said: "Of course, even if you drink and vomit, you can continue to drink after spitting...... I remember there were three series in total, and if I bought them, why didn't I buy them all back. ”

“…… I want to too, but only if it's available.

In order to buy it, I didn't even wake up naturally, I got up at eight o'clock and rushed over, when the line was at least 60 meters long, all buying the company's products, and it was sold out before I could take my turn. ”

The young white man pointed to the box of masks and continued, "I paid an extra twenty dollars to get one from other customers, and she was only willing to sell me one, saying that she had also made a special trip from Burbank to Rodeo Avenue." ”

"Oh my God, it's so good?!"

"I've heard that people start guarding the door at 7 a.m. and wait two hours for it to open, it's crazy. ”

“……”

Tom Brown looked at the small golden square box in his hand, and the first feeling was that the packaging was more exquisite, and then he realized that the magazine was not exaggerated, and it really caused a rush of customers.

After thanking him again, he first went back to his office to open the box, picked up one of the pieces and observed them, went out and called a researcher to ask the other party to help test the ingredients, and then returned to his chair, tore open a piece and put it on his face while observing, and looked back and forth in the mirror.

It is worth affirming that compared with traditional hard films, this way of use is much simpler, and it will not affect reading books or watching TV, so you don't have to worry about dripping.

The smell was good, it was cool and smooth in contact with the skin, and he immediately knew why it was popular, and even if he had the idea of making suggestions to executives, operating officers, and others, he would develop similar products.

A few minutes later, Tom Brown deliberately went out and called his female colleagues to chat and take the opportunity to observe their reactions.

After learning that this is a new type of mask, which can whiten the skin and use it, he clearly noticed that they were very interested, and even began to touch the mask with his hands, asking him which department he could go to to get a sample.

Tom Brown had to tell them that it was a new product that had just been sold in California and did not belong to Maybelline.

Without waiting for the test results to come out, he washed his face and observed the results, took the rest of the mask to the director to discuss countermeasures, and then went to the company's CEO's office to talk about the product.

Maybelline, which made its fortune with mascara during the twenties of this century, is now one of the most famous local beauty brands in the United States after half a century, and its current influence and strength are extremely high, and in the past few years, it has won the honor of No. 1 annual sales in the American beauty product market.

The CEO of the company also showed great interest in the mask and couldn't wait to contact another vice president to ask him to take full responsibility, to thoroughly investigate the company that made the product, and to try to make a purchase.

Han Chudong can sell the alkaline dry battery patent, because the market prospect can be seen at a glance, it is better to cash out a sum of money to enter other markets with more room for development.

But he will never sell Rainbow Beauty, even if there are madmen who are willing to pay tens of millions of dollars, or even hundreds of millions of dollars, because with a flagship product that has already shown a best-selling trend, Han Chudong is sure to get more and more long-term profits.

Therefore, the good vision of Maybelline executives is destined to fail......

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Knowing that Han Chudong had a birthday, Kiko Mochizuki was worried about the gift.

She didn't give any male friends a gift, and after thinking about it, she ended up buying a pair of Heroti shoes, a Givenchy belt, and a birthday cake.

March 2, Saturday off.

On her birthday, she sent the gift to Han Chudong.

I don't know the Bailuti brand, but from the handwritten letter of introduction in the box, it seems that this pair of leather shoes took a certain Italian craftsman more than 200 hours to complete, and it is estimated that the price will not be cheap.

Curious to ask her: "How much did it cost, I have a lot of shoes, you can still save your salary to buy what you like, just give me a cake." ”

The relationship is there, and Kiko Mochizuki, who has spent more than a month's salary, does not feel distressed.

He replied earnestly, "This is my heart's desire, and you have bought me a very expensive gift." ”

"That Chanel bag, where is it expensive, don't compare it with me, but I still have to thank you, it fits perfectly. Han Chudong felt that it was not easy for Mochizuki Kiko to make money, so he said so.

What's even more interesting is that she helped herself work, and finally took out her salary to buy gifts for herself, so wouldn't it be for nothing.

However, I didn't delve into these problems, anyway, I didn't plan to make her suffer, after accepting the gift, I put it in the car first, and said with a smile: "I don't plan to eat with my family today, let's go to Las Vegas for a walk, four or five hours by car, stay there at night, and come back tomorrow afternoon or evening." ”

I could vaguely guess his thoughts.

"Live over there at night", this sentence is the point, Mochizuki Kiko has a pitiful look in her eyes, shakes her head decisively, and whispers: "I have to rest for a few days first, it's really not good anymore......"