Zhang Weipin is really a ruthless person!

The drama "Hero" directly increased the producer's account sharing ratio to 40% - it used to be 35%.

He continued to attack, and "Ambush on All Sides" increased the proportion to 41%, and "The City Full of Golden Armor" increased to 43%...

Then, at the end of 2009, **** proposed that the producer's account share should not be less than 43%...

Until 2020, it was 43%...

As a representative of the producer, Lu Xiaoran stands in the position of the producer, of course, he strongly supports it!

As soon as Weibo was posted, a bunch of people stood up:

"Historically, exhibitors have been higher in China than distributors in China and in terms of share of shares, but with the dramatic increase in the number of screens, the relative position of exhibitors will gradually decrease. Compared with the United States, most of China's cinema chains are built in downtown areas, so their operating costs are higher than those in the United States. The game between screening and distribution is a stage in which the film industry is maturing. ”

"Support Xiaoran, from investment to publicity and distribution, all of them are borne by the investor, since everyone is a win-win situation, the risk should be almost shared. ”

"The cost of film production has increased, and the account sharing has increased, but has the quality of production improved? ”

"So, you mean the producers should lose money?"

"I didn't say it, I just can't get used to watching Lu Xiaoran, every movie in their company makes money, but they jumped out and said that they want to increase their account sharing, why?"

"With him being able to make money, everyone is willing to watch his movies, so he can increase the proportion of account sharing!"

……

Notice issued on the 15th...

On the 16th, the schedule of "No Man's Land" was cut to only eight percent...

Kill the chicken and the monkey!

"No Man's Land" became the chicken...

However, the cumulative box office of "No Man's Land" has reached 240 million, and it has already fallen to less than one million in a single day.

Probably the cinema chain also recognized, so, on November 19, thirteen cinema chains jointly issued the "Opinions on the Notice on Adjusting the Account Sharing Ratio of Domestic Films", the theater chain not only sternly rejected the request to modify the account sharing ratio, but even said that if the distributor insisted, it would likely cause serious consequences for theaters to refuse to screen on a large scale.

The representative of the cinema chain said: The theater has not made any requests to the distributor on issues such as equipment investment costs, projection costs, especially virtual copy fees, etc., which are all manifestations of taking the overall situation into account.

In the current difficult period for the development of theaters and cinemas, the sudden increase in the proportion of account sharing will cause fatal damage to the film terminal industry, and the cinema chain resolutely opposes it.

In addition, the thirteen major cinema chains also listed the "eight deadly sins" of the five major distribution companies: not understanding the rules, not understanding history, not being reasonable, not grasping the opportunity, not understanding politics, not understanding methods, not being emotional, and forgetting righteousness.

Tsk, eight deadly sins!

In the office, Lu Xiaoran poured a cup of tea for Brother Song: "What do you say about the theater?"

"What else can I say, of course it's stubborn to the end!"

“… Didn't pull you, did you?"

Brother Song rolled his eyes: "They are not stupid. ”

The market share of Orange Cinema ranks twelfth in the country, and it can be regarded as a large cinema line.

In a sense, it's also a member of the original alliance...

Tsk, less than 500 screens can be the twelfth in the country...

Brother Song picked up the teacup, looked at the cup print that was soaked in the tea, and suddenly said, "I don't think it's good to bring it up now!"

“… How?"

"It's useless..."

yes, it's useless...

"Then I have to say, don't worry about it, I'm planning for the long term!"

“… Okay, what about tonight's theatrical pitch?"

"There you go!"

Brother Song finished drinking tea, and then said goodbye...

……

Tonight, the 2012 Chinese New Year Cinema Viewing Seminar will be held, which is an event that has long been scheduled by "Variety" and Beijing New Film Association Cinema...

30 cinema chains, 61 cinema representatives gathered at the "2012 Chinese New Year Cinema Film Viewing Seminar" "New Year's Eve" party.

The major participating film companies were invited to attend, and the most eye-catching of them was the film "The Grandmaster", which was grandly introduced as the opening film of the conference.

Song Dai, the boss of Yindu Organization, the producer of the film, spoke with a friendly attitude and fully understood the position of the theater chain.

Such an attitude was widely interpreted by the media as "The Grandmaster of the Generation" said that it would not increase the proportion of account sharing".

However, Yindu is not one of the five major producers, and on this film, how do you love it, and one film supports the entire Chinese New Year?

Another incident that night really affected the course of events.

After discussions with several major cinema chains, Zhao Jun, on behalf of the cinema chain, sent text messages to Huang Zhonglei and Qin Hong, chairman of Xingmei Group, inviting them to go to the party venue - Beijing Legend Times Cinema to discuss the account sharing ratio with the representatives of the cinema chain.

This clearly belongs to the strategy of "breaking each and dividing the alliance".

Qin Hong refused without hesitation.

But Huang Zhonglei chose to go to the appointment...

You see, similar to what Lu Xiaoran imagined, Huayi will definitely surrender...

This year's Chinese New Year file Hua Yi pressed three big dramas: "1942", "Zodiac", "Journey to the West"...

He definitely wanted to solve this problem as soon as possible!

Of course, Huang Zhonglei can't be the first to surrender, after all, two percent more is equivalent to an extra million in earnings!

I resisted for a while...

On the 25th, at the press conference of "1942", Huang Zhonglei invited representatives of Wanda, China Film Southern, Zhejiang Hengdian, Guangdong Jinyi, and Dadi to appear on stage, Huang Zhonglei and Feng Xiaogang embraced reconciliation with them and announced a new way of account sharing.

That is to say, the ladder account: 43%: 57% within 300 million, 45%: 55% for more than 300 million, 47%: 55% for more than 800 million...

When the news broke, public opinion was in an uproar...

This is tantamount to turning her back on the previous alliance, Zhong Lifang angrily wanted to call Huang Zhonglei to question, but was dissuaded by Zhang Jin...

Why do you ask him?

Qin Hong, president of Xingmei Pictures, soon learned about this information from Weibo.

He was obviously shocked, and then wrote a meaningful sentence on Weibo: "Life must always be learning." This incident has made me learn and see you more deeply. ”

At the end of the "1942" press conference, as soon as the representatives of the five major cinema chains stepped out of the venue, they saw Qin Hong announcing the account sharing ratio of "The King's Feast" on Weibo: "43% in the first week, 41% in the second week, and 39% in the second week, until the next film." ”

At this point, the so-called producer alliance has completely collapsed!

I didn't inform Lu Xiaoran at all...

In fact, it's quite normal, "1942" and "The King's Feast" are the first cannons of this year's Chinese New Year file, after attacking them, the orange image in the back is not automatically disarmed?

On the 26th, Lu Xiaoran announced on Weibo: "Thai Embarrassment" will be promoted on December 5th!

I didn't say a word about the account sharing, and I acquiesced to 43% of the account sharing...