The so-called "hunger marketing".

It refers to the intention of product suppliers to reduce production, in order to achieve the regulation of supply and demand, to create the illusion of short supply, so as to maintain the higher price and profit of goods, but also to maintain the brand image, improve the added value of products.

Han Chudong is learning how to use this double-edged sword.

The premise is that the quality of the product itself is excellent, and if the user buys it back and finds that it is not easy to use, it is easy to lead to the opposite effect.

The mask market is promising, there is the potential for fire, and the essence can indeed have a certain effect on the surface of the skin.

More important than the product itself is that it is very new, showing potential consumers a new way of skin care, the market foundation is in place, how to market, and really sell the product, it has become a crucial big problem.

Three production lines soon began to be put into operation, and boxes of finished masks were packed into cardboard boxes.

Wang Hao, the boss of a logistics and transportation company in Los Angeles, came once in the early 4 o'clock in the afternoon.

Han Chudong talked to him face-to-face about the delivery of goods tomorrow morning, the first batch of sales is set for New York, Los Angeles, San Francisco, Houston, Seattle these five cities, Los Angeles and San Francisco sources, through the transportation channels of storm batteries can complete the delivery link, logistics warehouses have purchased a few large trucks for their own use, can be borrowed at any time.

The city a little farther away will be handed over to Boss Wang, and because of the relationship between Han Yigun, the price is quite fair.

I have also cooperated with Mango Toys before, and after discussing the price and time, the problems on the road are solved by Boss Wang.

The other party patted his chest and promised that it would be delivered as soon as possible, even if there was no transportation route, he would turn the corner to help send it over.

Before leaving, he brought dozens of boxes of facial masks, which Han Chudong gave him, saying that he would let his sister-in-law and his sister-in-law's friends try it, the cost was not much, and he didn't have to feel distressed at all.

The originally empty warehouse was soon stacked with some goods, a large box is 200 boxes, and each production line can be filled with a box in ten minutes.

The mask paper bagging process of the three production lines is prone to problems, and now it is handed over to the workers to put into the bags, and the person in charge of the production department has discussed that it is to recruit a few more temporary workers.

I watched the factory for a day, and it was not until the first car was sent out at six o'clock that I left satisfied, and I personally bought some bread, hot dogs, sandwiches, pizza and other food, and asked the boss to send it to the factory, which was a small gesture to win people's hearts.

The decision to make the workers work overtime was not allowed to go hungry.

……

Mr. Colin Farrell, who used to work in the marketing department of Estée Lauder, also spent half a day at the factory today.

I didn't drive, I was taking Han Chudong's car back to the city, and I just saw the little boss's action of stopping to buy food, and suddenly felt that this company should have a future.

A boss who knows how to take care of the bottom workers, and does not squeeze employees, will give overtime pay, will definitely not be much worse, this attitude will directly affect the atmosphere within the company.

I smiled at this, and I felt that I had jumped to the right job.

As the head of the independent marketing team, Mr. Colin Farrell is in charge of the marketing business of several companies, and he currently has more than 30 employees under his control, most of whom come from media companies and corporate marketing departments, and have relevant experience and are relatively mature.

Recently, there have been a lot of things to do, and there are too few people to be busy, and half of them have been sent out to manage the various Rainbow Beauty stores until they can operate normally under the management of the store manager.

At this time, Mr. Farrell was sitting in the back row, with an armrest between him and Han Chudong, and Kiko Mochizuki was sitting in the passenger seat.

He asked:

"Mason, have you ever thought about campus recruitment, the company has many regular employees, and there is a shortage of interns to help with chores, and those people under me are almost busy. You also know how many tasks you need to deal with with the recent launch of a new product, so why not take advantage of the graduation season to recruit some graduating interns at the university?

As long as you promise to be a regular employee, you will be given a higher salary and benefits, even if you don't pay during the internship, at that time, at the Estee Lauder headquarters, hundreds of interns will be recruited every year to help, and only a few dozen are left in the end, they all feel that they will be the lucky ones to be admitted, in fact, in the end, it depends on the mood of the supervisor to decide, who to leave to give the formal job opportunity. ”

When Han Chudong was about to graduate, he took the initiative to find a job opportunity, and the Ph.D. from the California Institute of Technology was very popular, and he never worried about finding an internship opportunity.

But he also knows that many unscrupulous companies, especially well-known medium- and large-sized enterprises, like to use fresh graduates as cheap labor to help with unimportant chores.

Every year, people graduate, and every year students who are close to graduation start looking for jobs, just like leeks, after cutting a stubble, there is still a stubble.

After listening to this suggestion, he nodded decisively and said: "Yes, I will go to a few directors of the human resources department tomorrow to discuss, anyway, the company is still short of people, so first count the position gap." ”

Kiko Mochizuki, who was sitting in the front, wrote it down in her notebook after listening to it, so that she could remind her boss, or her boyfriend, tomorrow.

Colin Farrell likes to have something to say, and then he also threw out another thing, telling Han Chudong: "In addition, I think it's better not to open those skin care counters at the same time, open a few stores first, and hang up the decoration signs on the remaining counters, customers will subconsciously look at the new store when they see the new store open, and they will be able to remember it more often, even if they lose some rent, it will be worth it." You have to give us time to count the data of new stores, the success of a Rodeo Avenue store is not universal, we need to observe the data of those new stores, as a reference to develop a more perfect sales plan. ”

"Well, I'll follow your advice and then decide when to open, but it's better to be quick, I need to get some money back. ”

The mass production of the mask solved a troublesome matter that had plagued Han Chudong for a long time, and his mood was relatively high at this time, and he continued: "Mr. Farrell, according to my idea, a few days before the opening, it is better to spend money to find some people to line up at the door, which can attract many consumers." ”

"But once someone leaks his mouth and tells friends about it, it will be a blow to our company's brand image, so it is better to agree that the first 50 or 100 guests can enjoy discounts and discounts a few days before the opening, or buy two get one free.

Anyway, the cost is very low, isn't it, there is almost no possibility of losing money, as long as the news is announced in advance, I believe that some people will spontaneously rush to buy, and the news of the sale of goods on Rodeo Avenue has been spread to those cities in advance, and I believe that many potential consumers have begun to pay attention. ”

"That's ...... Okay, do what you want, it's better to post an announcement tomorrow. ”

"OK, Mason, you used to think well in this regard, how much to sell is just a number, without affecting the sales strategy, sell as many goods as possible, can save some investment, I am sure that within two years the company will recover all the investment." ”

Han Chudong smiled and shook his head: "Then I can only say that your thinking is too conservative, my idea is to recover all the investment by the end of the year, and then invest the funds in it, research and develop new products, expand overseas markets, and make a profit next year." ”

After some thought, Mr. Colin Farrell replied, "If we all follow the sales on Rodeo Drive, we can pay for it in two quarters, and I think it may not be so successful in some places." ”

"Women are pretty much the same, and since even women in Hollywood can deal with them, consumers elsewhere should be easier to deal with. I don't cut the price anyway, and when other products come to market, I have to buy a few boxes of masks before I can buy other skincare products, and I've been researching the successful marketing cases of the women's luxury market lately......"

——————————

Mochizuki Kiko's mother cooked at home, and she wasn't going to stay outside tonight, so Han Chudong also chose to go home to eat.

After sending her back, he took Colin Farrell to a garage to pick up the car, then turned around and went to the bookstore to buy a few books, and then went straight back.

Walk the dog as usual after eating.

This Alaskan Malamute is close to adult physique, and Emma Lawrence, who lives next door, often feeds it during the holidays, resulting in obesity and fatness, and the girl has returned to the girls' school to study, and it seems that she no longer gets along with those fox friends and dogs, at least Han Chudong didn't see it.

More or less has his credit, and he often enlightens and guides Emma on weekdays, so that Emma will not affect her precious life because of the bad relationship between her parents.

I guess I listened to it a little, and I also enrolled in a class to learn French during the holidays, saying that I was going to travel to France after graduation.

Han Chudong's dog walking range is near the church.

In March, the grass starts to turn green and the trees sprout, making it relaxing to walk outside.

After no material troubles, you can focus more on life, pay attention to your heart, pay attention to quality, and live a very fulfilling life.

Little Orica trot slowly, and Han Chudong was thinking about whether he should give Mochizuki a little surprise and rent a good apartment in the surrounding area and let her move out alone.

In this way, it will be more convenient to commute to work, and I will not have to drive so long to find her, and I will save her the unhappiness of living with her mother.

Occasionally, I can see her mother.,It seems to be a strange woman who is more strict.,Even Mochizuki Kiko's temper can often be annoyed by her.,Now that she's an adult.,It seems good to live separately.。

Without noticing, an extra man suddenly appeared behind him.

When the big dog in his hand suddenly turned around and barked, Han Chudong looked back and found that it was actually Mr. Bergman, his eyes were full of consternation.

Helena Bergman's father, continuing to take a few steps forward, said with a blank face:

"Don't get me wrong, the reason why I came to you has nothing to do with my daughter. You'll see a piece of news tomorrow, probably on TV tonight, that Howard Hughes died at noon.

The cause of death was poisoning, a bottle of red wine that had been injected with cyanide, and as far as we know, the bottle was only put in his wine cabinet last week, so guests who have been to the desert hotel during this time are suspicious. Your name is also on the guest list, it's a routine survey, you weren't so rich before, how did you suddenly make so much money?"

......