After all the post-production of "Stealing Love" was completed and the insurance company was approved, Nancy came to Crown Studios to discuss the final release of the film.

"I've got an invitation to the Sundance Film Festival in January, which is January 29th. "Nancy wasn't optimistic about going to the Sundance Film Festival because Michael Ovitz would have a long hand. But this is the last hope of "Stealing Love", so it can only be used as a live horse doctor.

John on the side took a sip of coffee and nodded. "Now that we've got the invitation, let's move on to the next step. ”

"What's next?" Nancy had never heard John mention any plans.

Seeing Nancy's doubts, John explained: "With Michael Ovitz's involvement, the buyers of the film company will not accept our invitation, so our only way is to increase the popularity of "Stealing Love", so that the buyers of the film company take the initiative to come to watch the movie, and only by letting them see the movie, they will know the value of "Stealing Love", so that they will ignore Michael Ovitz to cooperate with us." ”

"Then how are you going to increase the popularity of "Stealing Love"?" Nancy didn't know how John was going to increase the popularity of a movie, and the popularity of a movie was not something that could be increased by casual words, it needed a strong distribution company to operate.

Take Spielberg as an example, not to mention that he is a top director in Hollywood, he is a top director in the world, he needs money and connections, but the movies produced by DreamWorks every year still have to ask the seven major ones to release for him.

Why?

is because distribution cannot be established by a little money or connections, which is why there are only a few first-line film companies in Hollywood for so many years.

Of course, if you are very rich, you can spend money like Sony and buy Columbia Pictures directly, then you can easily solve the distribution problem.

But the problem is that not everyone is so rich, and those who are rich will not buy a film company casually, unless it is to improve their own industrial chain.

This is also why Columbia will eventually be acquired by Sony, because it does not have a complete industrial chain, once the invested film hits the street, the company will fall into a financial crisis, and Sony also has continuous losses after the acquisition of Columbia Pictures because of its own unsound industrial structure.

And why the other major film companies are alive and well when Sony is losing money is because they have a complete industrial chain.

For example, Warner Bros., behind it is the powerful media company Time Warner. It operates across publishing, film, television, magazines, sports illustrated magazines, ...... It can be said that from IP transformation to film production, and finally to publicity and distribution, he has a whole professional assembly line in operation.

And the other companies Universal, Disney, 20th Century Fox, and Paramount do not have a strong media company behind them.

As for those second-tier film companies with a bit of strength, in the end, they can only be accepted by these powerful media companies and become vassals.

It is for this reason that Nancy has doubts about John's publicity, ICM is only a broker management company, and there is no channel for publicity.

Did John have a propaganda channel? Nancy thought of this and immediately asked, "John! Do you have a propaganda channel?"

"Haha!"

Hearing Nancy's words, John smiled and looked at Nancy mysteriously: "It's a secret, but it's guaranteed to surprise you." "Although Nancy passed his test, he would not tell Nancy about himself, because Nancy was not yet ready to know who he was.

"Okay, then I'll see. Nancy looked at John and refused to reveal it, and it was not good to continue to ask, who did not have a little secret in his heart.

The two discussed going to the Sundance Film Festival for "Stealing Love", and after John watched Nancy leave, he immediately picked up the phone and dialed.

He needs to operate it well to make "Stealing Love" popular before it is released, so that Michael Ovitz can't stop the release of "Stealing Love".

John never worries about movie promotion, because he also has a powerful media company behind him, NBC, one of the three major commercial broadcasters in the United States, is the Morgan family's property.

So the first person he called was NBC, mainly to let NBC cooperate with the implanter to carry out a series of promotions for the movie, let people know about "Stealing Love" through TV commercials, and also let the buyers of the film company pay attention to "Stealing Love". When the film is shown at the Sundance Film Festival, the buyers of these studios come to see the film.

In order to increase the effect of TV commercials, John also specially asked Lee Smith to edit a 2-point movie trailer.

After the NBC discussion, John immediately called RCA Records, the movie soundtrack of "Stealing Love" has been produced, and he needs to put the soundtrack out of the market and dominate the charts with the songs in the soundtrack, so as to increase the popularity of "Stealing Love", convert some fans into fans, and also let the film company see the value of "Stealing Love", so that they will ignore Michael Ovitz's intervention for profit.

And in order to expand the audience of the soundtrack and let more people hear the songs in the soundtrack, John added a number of distribution channels to RCA's traditional distribution channels, which made Tom Henson, the president of RCA Records, feel that John is really crazy after hearing it. At the same time, it also made the president know for the first time about the release of the original song records, in addition to traditional bookstores, record stores, supermarkets...... and other places, you can still play like this.

Finally, John called the advertising implanters PepsiCola, IBM and General Motors, mainly asking them to cooperate with the marketing of "Stealing Love" to further enhance the popularity of "Stealing Love".

This kind of thing is a win-win situation, and the implanters are also willing to help expand the popularity of the movie, and at the same time make the movie popular, their products will also sell well with the popularity of the movie.

After half an hour of more than a dozen phone calls, John finally put down the hot phone and took a big sip of coffee, half an hour of phone calls made his mouth dry, but fortunately, all the questions have been arranged, and now the only thing he has to do is sit back and wait for the show to play out, and see how Michael Ovitz's face is red again and again.