Chapter 108: Sponsorship (1/8)
Cai Yinong's prefix: Godmother of mainland idol dramas.
The so-called idol drama is that handsome men and beautiful women fall in love, such dramas, the plot is only an auxiliary, and the appearance of the actors is king!
Produced by Tang Ren, don't mention the acting skills or anything, the actor's appearance is not picky!
You asked Song Xiaobao to partner with Huang Shengyi to film "Article 22 Marriage Rules", can it still be good?
However, Cai Yinong's vision is only limited to idol dramas, and she can't see the development trend of the Chinese TV and film circles...
The number of mainland competitors has increased, especially Huanrui - the behind-the-scenes staff of "The Legend of the Ancient Sword" are basically Huanrui poaching Tang Ren...
In addition, Shangfeng strictly controlled the broadcast volume of costume dramas and then strictly cut the production of costume fantasy dramas, Tang Ren was forced to transform into modern dramas, but they are not good at modern dramas.
I can't hold out the newcomer...
It can only be said that his own ability cannot keep up with the times.
"So, you don't approve of me signing Tang Ren?"
"It's your business, I can only give you one advice..."
Yang Mi frowned slightly...
Her current situation is a little embarrassing, staying in Rongxingda, the status of the first sister is difficult to protect, joining Tang Ren, Cai Yinong, she doesn't like it...
The biggest possibility should be to go it alone or learn from Liu Yifei and go south to join the Hong Kong circle...
Of course, the relationship with the former licking dog can't be broken, and said with a smile: "Then if I don't have anything to eat one day, you remember to pull me!"
“... How is it possible, you are a big honey..."
"You just say okay?"
Lu Xiaoran looked at her, then nodded, and said seriously: "Don't worry, as long as you open your mouth, I will definitely help if I can!"
"I'm relieved to have your words..."
......
Lu Xiaoran put on a mask and sunglasses, and then left the coffee house.
No way, he's too popular now, a bunch of people are stealing him, just waiting for him to make a mistake!
In fact, the start-up press conference in the morning was interpreted in various ways:
Especially the sentence 'You have to understand the rules, the actor should do his job as an actor and perform the play well'
"This is ironic Jiang Wen!"
"Tsk, it seems that Lu Xiaoran is very dissatisfied with Jiang Wen!"
Let's just say that you guys are thinking too much...
Xiao Luzi just told the truth.
He's really not ready to get involved in the directing of "Night Club" - it's really hard to see, besides!
The play "Night Club" is a comedy in terms of subject matter, and it is very similar to an elongated version of a sketch collection...
Judging from the script, there is a laugh in almost three or five minutes, and the advantages of "Night Club" are very simple, quite funny!
The disadvantages are just as simple, and there's nothing left except for being funny...
It doesn't stand up to scrutiny...
Whether it is the robbery of He Sanshui and tires, or the cashier of Li Junwei and Tang Xiaolian, it is like a joke.
The phone was smashed, why not use your mobile phone to contact the boss?
The logic is too bad...
But so what?
Comedy is all about making people laugh, and low-grade humor is also humor!
There are many ways to make people laugh, some play with structure, some play with customs, some play with sarcasm, some play with black humor, and some people repeatedly say a sentence that you want to have fun when you listen to it, and you can be brilliant when you play well!
A collection of sketches can make people happy!
Of course, the reason why Lu Xiaoran did "Night Club" was because he watched the answer sheet in advance: This movie made a profit at the box office!
......
Zeng Guangxian is reporting on the advertising placement of "Night Club":
"Colgate sponsors 600,000 and asks for a big close-up;"
"Want Want sponsored a million over there, and asked for two big close-ups..."
"In addition, Snow Beer and Head & Shoulders have sponsored more than one million, and Dubao Cigarettes have sponsored two million, and they said that they can increase advertising costs depending on the situation!"
Lu Xiaoran asked, "What's the situation?"
"Even the higher the box office, they will give follow-up sponsorship!"
Du Bao cigarettes and Lu Xiaoran have long cooperated, and the cigarettes smoked by Huazi and Xiang Nan in "Struggle" are Du Bao, in fact, the cigarette is very difficult to smoke...
However, people are righteous!
Two million, worthy of a tobacco company!
"You name a total, I have a bottom in my heart!"
"Almost 8.6 million..."
“... So much? Didn't you say there were only six million last time?"
""Rescue Mr. Wu" made a big fuss, and several brands contacted me..."
"Okay, a minute before the movie, there's going to be a clip of looking around at the supermarket, and when the time comes, I'll ask the photographer to stop for a few more seconds on the sponsored product!"
The production budget is 4.2 million, and the advertising placement has sold 8.6 million...
Net income of more than 4 million!
This is still because Lu Xiaoran's influence is far less than Feng Xiaogang's...
Pants are a play, and the advertising placement is at least half a billion!
It's really profitable to make commercial films!
Zeng Guangxian suddenly sighed: "Alas, I shouldn't have shared this must-earn project, if I had known that I could return to my capital through advertising sponsorship, why should I look for any pony and China Film?"
"We can't say that cooperation can be a win-win situation, and we didn't expect so many brands to be willing to pay at the beginning. ”
"I can only comfort myself like this. ”
After explaining the sponsor's affairs, Zeng Guangxian was about to leave, and before leaving, he reminded Lu Xiaoran: "I know you trust Zhong Lifang, but after all, she represents Pony Benteng, and in the future, the producer of our company-led projects will still come out from our side!"
“... Okay, I got it!"
Lu Xiaoran nodded in agreement.
The producer of "Night Club", Lu Xiaoran found Zhong Lifang on the grounds that the last cooperation was very pleasant...
Of course, the truest reason is definitely not so, he still wants to poach people.
The timing is not right, Pony is now making a big move into the film industry, Zhong Lifang is the head horse, in the past few years of Pony, her connections and reputation have increased rapidly, if she is allowed to come to Orange Image, it is a bit overkill, and it is not conducive to her expanding her network...
Therefore, Lu Xiaoran has never said anything...
The problem is that Zhong Lifang is the deputy director of Pony's film department, and Pony's investment share in "Nightclub" is only a pitiful 10%...
Zeng Guangxian is right to remind that he should indeed consider finding someone suitable for production work within the company.
In fact, most of the mom-and-pop shops in the circle are directors by men and producers by women...
If Tangtang is willing to gradually move behind the scenes, then everything will be much easier!
Just thinking about it, Xu Zheng knocked on the door: "Can you come in?"
“... Of course. ”
Lu Xiaoran raised his head, then saw a giant behind him, and smiled: "This is Lei Jiayin?"
"Yes, my little brother at the Shanghai Drama Center, the play is very good!"
“... As long as you're satisfied. ”
looked at Lei Jiayin carefully, this guy looks very happy...
It's definitely a powerful faction, and it's definitely not PY's top position!
Do you think, in the same school, there are Hu Ge and Yuan Hong in the first year, He Jianze and Xu Haiqiao in the first year, Sun Yizhou and Gao Yunshen in the same class, even if there is Lin Ergou in the Northeast...
There are so many handsome guys, you won't choose him if you're blind!
"I see that Yang Qing is a little excited, and he is discussing filming with Lao Song!"
“... It's like this for the first time as a director, Brother Zheng, I plan to release this film in August, and when the time comes, you have to come to the platform to promote it!"
"August? "Red Cliff" seems to be released on July 10, right?"
"Well, give it twenty days, that's enough, have you watched the trailer for "Red Cliff"?"
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