Chapter 809: Controversy Caused by Advertising Bombing
In the previous life, Douyin on the earth, there were some strong competitors such as Kuaishou.
But in this world, music and dance have risen rapidly. Those competitors are basically no threat. In other words, in the field of short videos, there is no one who can play.
The spinach short video, which was established at about the same time as the music dance, and the super show short video, were also firmly trampled under the feet of the music dance.
Today's music and dance can gradually grow as long as it develops steadily.
After brushing the music and dance for a while, Zheng Ge opened Weibo again.
Click on Weibo, and a 3-second window will pop up first, which is the promotional advertisement of the [Dream Makeup.Star Series] mask.
Dream Makeup Company plans to hold a new product launch conference in Pengcheng on November 13 to release the [Dream Makeup Star Series] mask.
It is expected that at the end of the month, or in December, at the latest, on New Year's Day, it will be officially launched to the market and meet consumers.
At this time, it is natural to seize the time to promote.
Promotion is the key to how the product sells.
It's just that the promotional advertisement of the Dream Makeup Star series mask has made netizens question. I think that the effect of advertising is too exaggerated.
Of course, it's normal for ads to be questioned.
After all, there is nothing that is not exaggerated in advertising these days, as long as it does not violate the advertising law.
The people are used to it.
But the problem is that the advertising of Dream Makeup Company is too crazy.
First of all, on the Internet: Yuanda Group's full-platform promotion, such as Weibo, Friends, Chat, and other major platforms, all have the promotion of [Dream Makeup Star Series] mask.
In addition to Yuanda Group, there are also idle fish, music and dance, and so on.
The online platforms under the Changge Department have invested in the promotion of [Dream Makeup].
Even major online platforms such as TT, Penguin, and Taobao, under the guidance of Yuanda Group, have also reached cooperation with 'Dream Makeup Company' and placed a large number of advertisements.
This is online promotion.
Offline: There is also a huge advertising bombardment.
For example, subway stations, high-speed rail stations, large shopping malls and other bustling areas with dense traffic in major super first-tier, first-tier, and even some second-tier cities, all have advertisements from dream makeup companies.
In addition to online and offline, there are also traditional media such as TV stations and newspapers, which also place a lot of advertising.
In short, Xu Tong has made a bloody investment in this promotion.
The liquidity in the company is basically all invested.
Such a crazy advertising bombardment naturally caused a lot of movement.
Basically, netizens across the country know the brand of 'Dream Makeup'.
This also made many people interested in the [Dream Makeup.Star Series] mask. And for its advertising words, discussed.
In the advertisement placed by the dream makeup company, there is such an advertising slogan: "Let you regain your youth and beauty"
This advertising slogan has caused a lot of controversy, thinking that it is too exaggerated.
Even, it was criticized by some netizens as: false propaganda.
Some netizens said: Isn't rejuvenating youth just rejuvenation?
Isn't that just a myth and a legend?
To put it mildly, it's superstition!
Today, with the development of science and technology, no matter how awesome cosmetics are, they only play a role in maintenance and slow down the aging of the skin.
As for rejuvenation? It's too fake.
But the problem is that the advertising slogan of the Dream Makeup Star series mask is realistic! There is no exaggeration. With regular use, it can indeed make your skin look much younger.
It's said that it's a rejuvenation of youth, and there's nothing wrong with it!
Anyway, the brand Dream Makeup is on fire.
Although there is a lot of controversy.
But Zheng Ge believes that once the effect of the mask is verified by the majority of consumers, this controversy will naturally dissipate.
……
Looking at a hot topic on Weibo about [Dream Makeup: Rejuvenating You and Restoring Beauty], Zheng Ge shook his head.
Actually, this advertising slogan is not too outrageous. Because there are more outrageous advertising slogans on the market.
The main reason why it caused such a big controversy is: Xu Tong made this propaganda too big.
The dream makeup company has become a hot topic on the whole network.
This caused fierce comments from netizens, as well as some fierce criticisms of the heat.
After all, such a hot topic is naturally indispensable for some self-media, or Internet celebrities, and even some so-called experts and professors, who have come up to gain popularity.
After reading the comments for a while, Zheng Ge put down his phone and prepared to rest.
"Sleep. ”
Zheng Ge patted Zhu Yushan's back and said softly.
"Uh-huh. ”
Zhu Yushan moved her body and lay in Zheng Ge's arms.
Zheng Ge turned off the light, hugged Zhu Yushan and closed his eyes.
……
The next morning, Zheng Ge exercised in the hotel park.
When he came to the hotel restaurant, Zheng Ge sat at the dining table and casually asked Huang Liya who was standing aside, "There's no news, right?"
Huang Liya shook her head and smiled: "There is no big news, but the incident on the street last night has become more and more intense on the Internet." If it is not controlled, I am afraid that it will completely erupt in two days. ”
Last night, Huang Liya had been following Zheng Ge's side, so she naturally knew about Xiao Jiang.
"Hmm!" Zheng Ge picked up the milk cup and mumbled.
There is a process for some controversial events to gradually get attention, slowly ferment, and then to a complete outbreak, and finally reach their peak.
When the heat of the incident reaches its peak, it is almost over.
"We don't have to worry about this, just look at the ability of my future lobby sister-in-law. Zheng Ge took a sip of milk and said.
Huang Liya blinked and nodded.
……
At noon, Brother Lobby came to the hotel with Qin Susu.
"I'm sorry, Xiaoge, I wanted to come over in the morning and go out with you, but I couldn't leave for a while. In the hotel, Qin Susu said apologetically.
"It's okay, it's important to get down to business. ”
Zheng Ge waved his hand, looked at the lobby brother, and said with a smile: "Big brother, Jiefeng Shoes, it's all arranged, right?"
"Well, I went over and discussed it with Mr. Jiao in the morning. A meeting will be held tomorrow to officially announce that I will serve as the vice president of the company to assist Mr. Jiao in his work. Zheng Bo, the lobby brother, said excitedly, full of energy.
"That's fine. ”
Zheng Ge smiled and said, "The eldest brother was unusually promoted to vice president, and there will definitely be people who are not convinced." Next, there will be a lot of challenges, and the big brother is going to come on. ”
"Don't worry. Zheng Bo took a breath and said.
Zheng Ge nodded, looked at Qin Susu, and said with a smile: "Sister-in-law! Last night's incident was a bit of a big trouble, isn't there any trouble?"
"Don't worry, it's all arranged. Wait and see what happens for the time being, and then make another move when it's almost time. Qin Susu said confidently.
Zheng Ge snorted.
"Xiaoge, let's go eat first. Zheng Bo said.
Zheng Ge nodded and said, "Okay, let's eat in the restaurant on the top floor of the hotel." ”
Qin Susu, they naturally have no opinion.
During the meal, Qin Susu asked curiously, "Xiaoge, Dream Makeup Company, is it your company?"
()
Sogou