When Xin Wei returned to the imperial capital after his trip, he began to sort out the marketing ideas of Huading wine. It is not a simple matter for Huading wine to enter the public eye in the shortest possible time.

Traditional product promotion requires time and a lot of money. For the entrepreneurial couple of Huading Wine, it is not feasible to use time and money to open the way. They can't last up time, and they don't have enough money to invest. To do the promotion of Huading wine, we must go off the beaten path and win quickly.

Xin Wei's positioning for the spread of Huading wine is to take advantage of the situation to spread. The so-called borrowing momentum is to borrow Jiang Xiaobai's potential. Jiang Xiaobai's market share and popularity are very high. If the brand of Huading Liquor is built on the Jiang Xiaobai brand, it is a good idea to step on Jiang Xiaobai's brand to bring the Huading brand to the fire.

So, Xin Wei planned a topic of "Jiang Xiaobai is in love!". Since Jiang Xiaobai's brand image is a boy, he should find a goddess to match him. This goddess is the flower ding. Jiang Xiaobai is chasing the goddess of flowers.

Xin Wei not only made a product promotion for Huading Liquor to take advantage of Jiang Xiaobai's communication positioning, but also positioned Huading Liquor as a customer group. That's the new urban woman.

In the past, when the post-80s, post-90s and even post-00s drank alcohol, no matter whether they were boys or girls, they would drink Jiang Xiaobai, after all, Jiang Xiaobai's joke marketing was very successful. A liquor, both men and women drink, to be honest, such a situation is a bit helpless and embarrassing. Weak girls hold liquor and fight with a group of rough old men, which is too inconsistent with the courtesy and respect of civilized society for girls. After all, girls aren't all women.

Women are graceful and feminine by nature. The more advanced the society, the more women should be respected and sought after. Tracing back to the gentleman's culture of the British Empire, all of them show the gentlemanly style of men in order to be polite to women.

It's just that the rhythm of competition in the imperial capital now distorts normal life, and human nature and behavioral habits are also distorted. Men themselves have a sense of crisis, and they can take care of girls. And girls don't expect boys to take care of them, they clearly know that when they have no shoulders to rely on, they can only put down their elegance, pretend to be a female paper and rush forward, and create a sense of security for themselves.

Xin Wei wants to start with the clove wine to awaken the elegant nature of urban girls, and awaken urban boys to respect and care for girls, so as to show the atmosphere of male gentlemen, or the atmosphere of gentlemen. For example, when several friends get together together, the boy drinks Jiang Xiaobai and the goddess drinks flowers. And the goddess drinks flowers, certainly, must, there must be a boy who takes the initiative to pay. If the goddess is allowed to drink and pay for it herself, it means that the boy is too ungentlemanly, and such a boy is too stingy.

After Xin Wei found the main line of marketing and communication, he took Xiaopang and the witch and spent a week to complete the marketing communication plan of Huading Wine.

After the plan was completed, it was reported to the company. Yang Yu, the vice president of the company's beauty, fell in love with this fancy marketing case at a glance. After communicating with the entrepreneurial couple of Huading Liquor, the marketing communication plan of Huading Liquor was quickly launched to the market.

In the first week, it was the sortie of the media matrix combination. The theme of the appeal is "Jiang Xiaobai is in love! Who is the goddess?". This mysterious and provocative topic has been quickly spread and shared in the city in an instant. As soon as this topic came out, Jiang Xiaobai's company immediately stood up and officially announced: "Jiang Xiaobai is not in love at present!"

Jiang Xiaobai's official announcement instantly mobilized the enthusiasm of netizens. "Jiang Xiaobai's boss is not too young, what does it mean if there is no goddess?", "The body is not good?", "The charm is not enough?", "Too young?...... The overwhelming online comments made Jiang Xiaobai's company and netizens have a war of words. This is actually the result that Xin Wei wants.

The fiercer the war of words, the more it is for the goddess, and the more it paves the way for the flowers.

After a week of war of words, Xin Wei and Yang Yu launched a second topic together: "Go to Jiang Xiaobai and see who the goddess is?"

When Xin Wei and they carried out high-altitude communication in the first week, the Huading manufacturers carried out the ground coverage of the products in the four first-tier cities of the Imperial Capital, the Magic Capital, the Huadu and Shenpeng City, and as long as there was Jiang Xiaobai, they all loaded the Huading wine, and the price of the Huading wine was 2 yuan higher than Jiang Xiaobai. The goddess is the object of Jiang Xiaobai's pursuit, and her value is naturally higher than Jiang Xiaobai's, which can show the superiority of girls who drink flower wine in the future.

Since the second week, everyone has begun to flock to various restaurants and convenience stores to find Jiang Xiaobai's goddess. When everyone discovered the goddess of flowers, they suddenly understood the commercial motives behind these topics, but everyone did not choose to complain. Because, with Jiang Xiaobai, who belongs to boys, it is indeed time to launch a women's wine that is more elegant than Jiang Xiaobai for girls. Therefore, when everyone found the flower wine, they all chose to praise the flower wine.

In a week's time, all the Huading liquor in the four first-tier cities was sold out. Later, the entrepreneurial couple of Huading Liquor regretted that they were too conservative and did not stock enough. In just one week, 12 million bottles of Huading wine were sold. The entrepreneurial couple of Huading Liquor completely got through the difficulties.

The second wave is the major supermarkets in the first-tier cities, as well as various cities across the country, who have sent orders to Huading Liquor Chang. The original production scale of Huading Distillery can no longer meet the sales situation, and some distilleries have taken the initiative to find the holder of Huading trademark and have asked for authorization to produce Huading Distillery.

Jiang Xiaobai's sales fell sharply in the first few months of the wine's launch. Fortunately, in about half a year, the sales of Huading Liquor and Jiang Xiaobai have tended to stabilize. In everyone's minds, Jiang Xiaobai and Hua Ding have become a pair of Condor Heroes. The boy drinks Jiang Xiaobai, and the goddess drinks flowers.

The face of the goddess was held up by the boys, and the goddesses never had to pay for the flowers, and the boys riveted themselves in front of the goddess to be gentlemen and flower messengers.

The popularity of Huading wine actually fills a lack of psychology in today's society. In first-tier cities, there are more girls and fewer boys. Girls and boys work hard in the same first-tier cities, and girls pay more than boys. These urban girls hide their weaknesses and do jobs that are no less work-intensive than boys.

So much so that over the years, in the field of work, boys no longer have any sense of superiority, and the competition here is not physical strength, but more mental power and endurance. And the gender of women is also weakened at work. Therefore, the term female man has become a self-deprecating vocabulary. There are too many grievances and helplessness of girls here.

Huading wine is like a symbol to come to this society, it is reminding everyone that girls should be respected and cared for, which is the obligation of boys and the manifestation of boys' taste.

Therefore, not only the goddess likes the flower wine, but the boys also like this carrier that allows them to pretend to behave in front of the girls.

Xin Wei's idea saved the entrepreneurial couple of Huading Wine, and also achieved the story of the goddess of Huading Wine.

"Sir, your beef powder is ready, you can use it slowly. The old aunt with a kind smile on her face reminded.

At this time, Xin Weicai pulled his thoughts back from his memories.

"It smells so good!" Although Xin Wei hadn't eaten it yet, he smelled that the beef powder this time was different from the previous ones.

"Eat it hot, young man, this is the beef powder I cooked for you with my own hands. Do you taste it with your taste?"

Xin Wei took a spoon and took a sip of soup first. A refreshing aroma swept away the gloomy mood of the day. After this mouthful of soup, he couldn't stop anymore, this bowl of beef soup noodles was so delicious.

What Xin Wei didn't know was that from the first bite of the soup he drank from this bowl of beef soup powder, the magic began to happen. His life, because of this bowl of beef soup powder, has changed dramatically......

Xin Wei ate all the beef soup powder in this bowl, and even drank the soup in the bowl completely. The clove wine also made him drink not a drop left.

By the time he finished settling his accounts and walked to the road, it was already nine o'clock. At this point, the subway has not been suspended, and he walked towards the subway station of Line 6 of Qingnian Road, Chaoyang Joy City.

When Xin Wei went down to the subway hall, a subway train just came. After Xin Wei got into the car, he found that there were few people in the car, so he found a seat nearby and sat down.

An old song of "California Hotel" was playing in his headphones, and he closed his eyes, but his heart sang along with this old song. The low and rich style of this song is very suitable for Xin Wei's ravaged but still persistent heart.

Xin Wei's place of residence is in Tongzhou District, and there are ten stations from Qingnian Road, which takes about 30 minutes. So, he can fully enjoy this half hour of free time.

"Hello young man, see you again. ”

Xin Wei was suddenly interrupted by a pick-up voice, and he opened his eyes to look in the direction of the voice on the other side.

"I'll go, it's the old woman in the shop. Why is she on the subway? She was packing up the dishes when I left the shop. I didn't walk slowly, and I didn't go anywhere in the middle, this old lady's speed was too fast, why did she catch the same subway as me so fast......" When Xin Wei saw the silver-haired old lady in the small shop, his brain suddenly felt that it was not enough.

"Hello Auntie! I'm going home, I live in Tongzhou. ”

"You've worked hard enough, you've been working all day, and you've had to take the subway home for so long, I'm afraid it's going to be ten o'clock when you get home. The silver-haired aunt said kindly.

"Everyone lives like this in the imperial capital, after all, the city is too big, the pressure is great, and the pace of life is tense, and I can only be coerced to adapt to this life, and I have no choice. Xin Wei laughed at himself.

"By the way, can I borrow your phone to make a call?" asked the silver-haired aunt.

"No problem, here you go. Xin Wei unplugged the headphone cable on the phone and handed the phone to the silver-haired aunt.

After less than a minute of calling, the silver-haired aunt returned the phone to Xin Wei. It seems that the silver-haired aunt didn't say a few words either.

The next stop was the Material Academy Station, and after arriving at the station, the silver-haired aunt got off the train after saying hello to Xin Wei. Xin Wei continued to listen to penguin music on his phone.

It was already past ten o'clock when Xin Wei returned to his snail's space. He had to go to work tomorrow, so he hurried to wash up and try to go to bed before eleven o'clock. Every morning, he needs to get up before seven o'clock, wash and make breakfast, and must go out before eight o'clock, otherwise he will be late for work and be deducted from his salary, and his monthly salary of more than 10,000 yuan can not afford to toss.

Xin Wei, after a quick wash, walked to the bed. The mobile phone placed on the bedside table suddenly lights up on its own screen, generally in this case, important information comes, and the message is set with a reminder function, and the screen will automatically light up.

Xin Wei picked up his phone and looked at it, and found that WeChat and other apps did not appear, and the small red dot prompted by the new message. Xin Wei can only understand that the mobile phone is temporarily nervous.

He was about to turn off his phone's screen, when suddenly, he noticed that there was a problem with the display time of his phone's screen.

The date and time shown on the phone screen is "October 20".

Xin Wei began to mutter: "Today is obviously the 21st, how can the mobile phone show that it is the 20th, yesterday's date? Generally, the mobile phone date does not need to be adjusted, and the mobile phone system is automatically updated through the network." Why does the phone display yesterday's date? Could it be that there is a bug in the mobile phone system? Regardless of it, I will go to the repair point on the weekend to take a look, as long as the phone can be used now, the task now is to sleep quickly......"