For a company, advertising and non-advertising, the sales volume will be very different, especially in the industry where product competition is fierce.

Although Su Mu has its own topicality, his company's products are not low in exposure, in order to achieve better sales, you still have to spend money on advertising, here refers to Penguin Apple, those programs under the Galaxy Group can be promoted on the Internet.

In order to maintain his leading position in the Internet industry, Su Mu is also playing hooligan, once he feels that there is potential that may affect his company in the future, he ...... Spend money to buy each other's shares, make yourself a shareholder, or buy them outright.

Small and medium-sized Internet companies are also willing to be financed by Sumu, because it means that while obtaining cash flow, they will also obtain resources from Sumu to promote their products.

In the past two years, there have been more than 20 companies in which he has been shareholder, relying on the Internet ecological chain, to create a solid small circle, netizens often say that after turning on the computer, it is almost the world of Su Mu, which is not a joke.

A few years ago, through the largest advertising company in the United States, Omnicom Group, to promote Penguin Apple's products, and put product advertising in subway stations, buses, and even the core position of the times advertising, so it cost a lot of money, Su Mu recently felt that the price was too high, the advertising company was destined to make money, and Penguin Apple's profits were divided into a large piece, and he wanted to make some small investment and high returns, and the radiation was more extensive advertising methods.

In addition to spending money to implant product footage in the movie, he is trying to open more product stores in major cities, and today he made an appointment with an employee of Wilson Interior Design Firm's California branch to come to his office at lunchtime.

"Sit down, girls, pure water is okay, right?"

Su Mu temporarily put down the work in his hand, got up and asked with a smile after covering the pen, a few days ago, I contacted the young girl named Whitney in front of me by phone, she knew Lily, so this time I handed over the design work to her.

Whitney was originally just a regular designer in the company, the kind responsible for helping others, and Lily had known her for a long time, speaking of which she was also a student at Castellar Public High School, one year higher than Sumu.

This time, her husband said that there was a job, and with the idea that the fat water would not flow into the fields of outsiders, Lily contacted her and asked Whitney to try it.

Speaking carefully, Castellar Public Middle School, which is not famous at all, has recently produced a lot of talents, Su Mu, Lili, Li Ping'an, Du Zhong and others, seniors help younger students and recruit a large number of capable people.

This shows that the poor are not incapable, but lack the opportunity to rise, and the reason why elite schools are elite schools is more important is that they can provide the social resources that other schools have.

Unfortunately, ordinary children cannot gain an advantage, they are a big lag behind at the beginning, so they need to use the resources that prestigious schools can provide to give themselves a higher platform to compete with others.

Whitney used to help others, but now she has been replaced by a group of top designers to help her with this project, and after knowing that she actually knows Lily and Su Mu, even the partners in the firm treat her differently.

The salary has more than doubled, and there is an independent office, so I hope that after winning this single job, I can get more orders from Su Mu, everyone in this industry knows that Su Mu has taken a lot of land in Huaxia and is ready to enter the real estate development industry, and the development of houses requires the help of designers.

At this status, a small act of kindness may directly affect someone's life, take Li Ping'an and Du Zhong, who have been thinking about poisoning teenagers recently, these two Su Mu are small, and now they are billionaires, and even if most ordinary people work hard for a lifetime, it is difficult for them to reach their current height.

"Thank you, this design is very, very important to me, so today I brought five design drawings, all of which are different colors, according to your meaning, all of them are unique colors, and they have applied for patents. ”

Whitney smiled and continued: "The interior is very simple, I want to use white or yellowish lighting to enhance the texture, the layout doesn't need to be too complicated, that doesn't fit the sense of technology in people's minds, the log with the white table top is very good, the counter should be like this, the wall is filled with glowing advertisements, and the logos of the two companies are placed in the most prominent position, what do you think?"

Su Mu took two glasses of water, put them in front of them, stretched out his head to look at the printed and rendered designs, several colors were quite beautiful, he pointed to one of them and said: "This green is very good, a bit like the green of Rolex and Starbucks, and it is very conspicuous, if I see it on the street, most of them can't help but pay attention to see what kind of store it is."

The other schemes are great too, I love this red, as for the inside...... It looks very comfortable, and I'll think about the layout later, and I'll ask the staff in this building to help vote for the most suitable color. ”

The color here refers to the background color of the billboard hanging above the direct store, which is the face of a brand, and the penguin Apple company also had a direct store in the past, but the decoration design is too simple and does not conform to the company's image.

Apple computer, Penguin computer, these two companies have merged in terms of equity, the brand is still an independent brand, Penguin computer still uses Microsoft indos operating system, Apple is a redesigned independent closed operating system Mac-OS, the two companies together to seize the market, to meet different customer needs, in the positioning of Apple is more high-end.

As for the Apple mobile phone company, it is an independent subsidiary founded by Su Mu borrowing the brand and cooperating with Penguin Apple.

The market is there, the technology and capital are there, and recently there is an attempt to establish a more high-end brand image, which will differentiate it from other computer manufacturers and attract more consumers.

After approving the design plan, Su Mu continued: "Then next, you also need to design a matching uniform, preferably with some characteristics, the kind with the company's logo, I know that this should go to the costume designer, but you should know more people, and I will pay the cost separately." ”

Whitney shook her head: "When the plan is decided, we will choose the matching color to help you design a uniform, and there is no need to pay a separate fee." ”

"Haha, I'll tell you the results after they vote, my wife Lily hasn't been at home lately, otherwise you can go and talk to her, there's nothing to do lately, she's bored at home......"