Chapter 428 Wafer Factory
Sumu is integrating AMD and ATI, trying to integrate the two semiconductor companies, which produce graphics processors and CPU units, into a more competitive giant.
In the field of personal computer central processing unit, he is ready to give up, just to hold on to the current market, seek progress in stability, and slowly shift his focus to other Internet terminal products.
Intel has long become the "seven" in the "721 rule", coupled with the monopoly of technology, with AMD's current strength, it is difficult to shake it, even if Su Mu invests five billion dollars, it may not be able to see results.
Five billion dollars seems to be a lot, but in fact, it is only about one-forty-fifth of Intel's current market value, since he knows that it is difficult, Su Mu is not stupid enough to hit the south wall.
Speaking of AMD and Intel, the emergence of these two companies can be traced back to a company called Fairchild Semiconductor, their founders used to work for Fairchild Semiconductor and knew each other, and then Intel started the road of growth against the sky, with a higher and higher market value and sales reaching a terrifying number.
In the early days of AMD's founding, Mr. Sanders, the founder, had a very clear positioning: to sell low-priced products and strive to become a second supplier, without the need for technological leadership, only the ability to imitate and the manufacturing process.
In the early days when Intel was fighting with other rivals, AMD was not only not its competitor, but also its business partner, positioned as the role of the second supplier of semiconductor products, which was a bit similar to Foxconn that helped Sumu OEM, and later everyone knows that AMD began to be dissatisfied with the status quo, and Intel refused to cooperate with it.
Some time ago, AMD played a scoundrel and sued Intel again, and the lawsuit has ended, and the end is that there are more than $330 million more in AMD's account, probably with the intention of spending money to eliminate the disaster, Intel pinched its nose and came out with this money.
The dot-com bubble hasn't had much of an impact on the growth of the world's Internet users, Penguin Apple's sales are still rising, and the clouds hanging over Silicon Valley are dissipating, but the ubiquitous, check-waving investors seem to have disappeared all at once.
The vast majority of companies did not get capital injections, and in order not to bankrupt the company, they were willing to accept financing at a low price, which gave Su Mu a great investment opportunity, and the big fish began to eat the small fish.
It is clear that the giants of Silicon Valley are recovering, they lost less during the bubble crisis, and now their stock prices are starting to rise slightly again, supported by excellent results.
Only a few lucky people survived, a dot-com bubble disaster, so that more than half of the small and medium-sized startups in Silicon Valley are in trouble, and there are not a few who have closed down and gone bankrupt.
In this state, Su Mu, who had just acquired AMD, set his sights on a semiconductor company that was comparable to Intel back then-Cyrix.
At its peak, the company's CPU sales ranked third in the world, and Su Mu took a fancy to its technology patents and talents, and the so-called "smart phone" was still under intense research and development, and he was doing everything he could to promote the development of microprocessors.
……
After talking to Du Zhong and agreeing to help him develop the website, which was named "SuperGirl", Su Mu arrived at AMD headquarters by helicopter for an inspection.
Almost all the executives of the company came out to receive him, and the number of people in the whole company is small, compared with Intel's super large R&D center, AMD's R&D center has a pitiful number of people, lacking a little background.
The company is currently developing a CPU codenamed "X7", if it can be really completed, it can compete with other competitors to seize the low-end market share.
With the bursting of the Internet bubble, Su Mu breathed a sigh of relief and no longer had to worry about when the entire industry would go wrong, because something had already gone wrong.
Investors are all soldiers, rational to irrational, and have sold some outstanding company stocks, and there are not a few investors who absorb stocks at a low price, no one has cracked this secret, and exchanged a large amount of money for stocks, Su Mu and Lily have invested more than four billion dollars out, and how much return they can bring in the end depends on luck, and the prospect is worth his gamble.
The executive officer of AMD is still Mr. Sanders Sr., and he accompanied Su Mu to visit the wafer yard, and the office building is next to the factory.
The manufacturing processor is indispensable for wafers, the factory has a high degree of automation, and people operate the machine through the dustproof glass, and it is too troublesome to change clothes, so Su Mu has no intention of going in.
He asked Mr. Sanders Sr., "How far has the development of the X7 processor architecture been made?"
"It's expected to be in the market in the second half of next year, which is a good progress, and it should be even faster when you acquire Cyrix's technical talent this time. ”
"That's pretty good, is there a problem with the merger with ATI, I went to Huaxia to deal with business some time ago, and I forgot to pay attention to this matter. ”
Su Mu had so much business, and the elder Sanders knew that AMD's weight was nothing in his mind, so he didn't think he was arrogant and rude when he said this.
He replied with a smile: "You control ATI, and you also control our company, there is no other obstruction, where there will be big problems, but there are some things that need to be negotiated, such as where to put the R&D center, I think not many people in the company will be willing to go to Canada." ”
ATI is mainly responsible for the production of graphics processors, which developed relatively early and occupies a leading position in this industry, with relatively high annual profit margins and high R&D investment.
AMD is also involved in the research and development of graphics processors, and the merger of the two companies is a win-win situation.
Su Mule said: "It's all for the good of the company, and I hope that one day you can become a hegemon like Intel."
Mobile Internet terminal equipment is one of my most promising industries in the next decade, you should make the processor less energy consumption, smaller size, and more efficient, if one day in the future, can turn mobile phones into mobile PCs, then we have succeeded. ”
Su Mu had mentioned a similar idea when he talked to Mr. Sanders Sr. before, although he was not sure whether he would actually succeed in the end, but Saunders Sr. was willing to give it a try, he had made enough money, and now was the time to talk about his dreams.
Everyone said that Su Mu had a good business vision, while AMD was in trouble, which is why Sanders Sr. agreed to buy him......