"I'll say one more thing, you remember it yourself!" Li Yiming wrote quickly on the blackboard.

"Commodities have two kinds of value, practical value, and cultural value. ”

Everyone was immersed in the hymn again.

"Practicality, that is, it is useful, can be used, practical value everyone may understand a little, but not comprehensive, but you imagine that a thing can do this, and can do that, you can understand. And then there's the point I'm going to talk about, cultural values. ”

"What is the cultural value, the brand, is the most direct, you see the surface, there are brands on the clothes, there are trademarks on the products, these are all brands, and then you use more and remember, if this thing is easy to use, you like it in the future, this one is broken, you will buy it, and then this factory uses the same brand to produce other things, you are willing to buy it, right?"

"We also have a lot of our own brands, you can think about it, not only the registered brands made by the factory, but also the ones with a long history and strong traditional cultural characteristics! These are all called brands! These are the values brought by history, which are very rare!"

Li Yiming looked at them, "You are all from Hangzhou, you all know that Hangzhou is such a famous West Lake, so let me ask a question, you say, West Lake is not a brand?"

"West Lake is a ......," someone replied with a raised hand.

"West Lake is a scenic spot!" is a place name!" another person also raised his hand to reply.

Li Yiming let out a long sigh, which made the hearts of everyone here tighten, did we answer wrong? Comrade Yiming seems to be very disappointed!

Then everyone saw Comrade Yiming on the stage frowning and saying: "What about Longjing? Is it long in the lake? Isn't it? Isn't it just a brand? Isn't it just a brand? People can easily associate things, and when they see these two words, they can think of many stories and beautiful things,.....

This is the value brought by our history and culture of 5,000 years of civilization, what a precious value, but if you ask people to calculate how much it is worth now, no one can calculate it. Because some people don't know how to count, and some people don't count on purpose. Because they won't be able to take advantage of it!"

"Then the question is, if foreign businessmen enter China, what will they do?" Li Yiming looked at the bottom and did not wait for an answer, "Kill your brand, use their brand, this is their thing, the brand can also be sold for money, you may not think of how much a trademark is worth, maybe millions of dollars, maybe hundreds of millions of dollars." That's it!"

"In order to make the value of the brand bigger, they can even start selling products at a loss, which is to get you used to it and make you can't leave. ”

"Let's talk about a product, American, that thing is the original cough syrup that was not made, and then mixed with water and carbon dioxide to become this soda. Oh, so I have a bottle of ......" Li Yiming picked up the bottle on the table as if he had just discovered it and showed it to everyone.

"Some people may have drunk it, and it feels like it tastes good, right? American products are quite expensive, but in fact, expired cough syrup with water and some carbon dioxide, not only has no nutrition at all, but if you drink too much, you will also lack calcium, and your bones will be soft and not grow tall. ”

Sun Honglei was so frightened that even the oil came out.

"Now it's called Buckle Buckle, this name is ugly, right? It doesn't matter, no matter how ugly the name is, they will think of a Chinese good name and then make you feel that this thing is good, in fact, it is still that thing, this company also has a kind of white soda, called Bound Li, okay, I think they will change it to a good sound in the future, they will always come up with a good name, and put the brand out to make you think it is a good thing, this is called brand strategy, let's go back and talk about it......"

Li Yiming paused, picked up a slightly wet rag and wiped the things on the blackboard clean.

Sun Honglei is still a little strange, many people may not have finished copying it.

"When they arrive, you put your things away, but if someone secretly asks you about it, or asks you about any benefits, report it to the Security Section. Li Yiming said lightly.

Everyone nodded their heads again and again, does this mean that they want to catch them all?

Sun Honglei hurriedly pointed to a few people: "You stand on the side, pay attention to the expressions and movements of these people, and report when you turn back." ”

The few people who were pointed out responded with a bang, and then scattered to the wall, and naturally passed by with their chairs.

Then there was the sound of footsteps outside the door, and a few well-dressed people stood by the door, probing their brains and talking in strange language.

This is the signal to lead the way, and several interpreters on the side followed those foreign businessmen, and when they saw a room full of people, someone asked, "Where are the seats?"

Sun Honglei's head was big for a while.

"Hurry up and find a place, if you don't have a seat, just stand and listen, it's too late, if you don't listen, leave." Li Yiming said angrily.

The translator looked at this momentum, looked at this scene, and originally wanted to administer justice for foreign guests, no matter how good he was, he was also domestic, not to the extent of ignoring the leader, but he felt that the leader was so tall, okay, even if he was tall, how did he look a little small, don't be a child!

"Hurry up! Comrade Yiming's speech is very important!" Sun Honglei urged in a low voice.

A few foreign guests also seemed to be suppressed, because the eyes of everyone in the past did not have the same awe as before, but seemed to be a kind of annoyance.

Charlie Chen and Huang Yi stood behind, he was not tall, and he only heard a child talking inside.

Then the crowd turned in.

Under everyone's gaze, these foreign guests actually stood along the wall.

Hiss~~

These are really spies, Comrade Yiming is so powerful!

A few sharp-eyed people also saw that the expressions of those foreign businessmen were not right, not calm and arrogant in the past, but a little panicked, and there were even people with red circles under their eyes and moist faces, obviously crying.

What are you crying at the meeting, this is not a memorial service, and it can't be moving, you must be scared, wow, Comrade Yiming is really amazing!

However, what is more worthy of attention is what Comrade Yiming wants to say in front of these spies.

…...

Blonde and black-haired, green-eyed and blue-eyed, white-skinned and yellow-skinned, a foreigner with a translator, came in in pairs, stood by the wall and whispered......

Comrade Li Jianguo let out a long sigh in his heart as he watched these ten foreign businessmen come in and were arranged by his son to stand against the wall.

He remembered what his son had told him before, that the disobedient and late classmates in class would go to the back wall to stand and listen, and it was obvious that this stinky boy was now treating foreign guests with this set.

Son, if this noodle is not well controlled, it will have to be exploded!

Li Jianguo held the pen to his forehead, tried to sort out his expression, and scolded Lao Tzu in his heart for really wanting to resign and quit.

"I'll say one more thing, you remember it yourself!" Li Yiming wrote quickly on the blackboard.

"Commodities have two kinds of value, practical value, and cultural value. ”

Everyone was immersed in the hymn again.

"Practicality, that is, it is useful, can be used, practical value everyone may understand a little, but not comprehensive, but you imagine that a thing can do this, and can do that, you can understand. And then there's the point I'm going to talk about, cultural values. ”

"What is the cultural value, the brand, is the most direct, you see the surface, there are brands on the clothes, there are trademarks on the products, these are all brands, and then you use more and remember, if this thing is easy to use, you like it in the future, this one is broken, you will buy it, and then this factory uses the same brand to produce other things, you are willing to buy it, right?"

"We also have a lot of our own brands, you can know if you think about it, not only the registered brands made by the factory, but also those with a long history and strong traditional cultural characteristics, all of which are called brands! These are the values brought by history, which are very rare!" Li Yiming looked at them, "Is West Lake a brand?"

"West Lake is a ......," someone replied with a raised hand.

"What about Longjing? Is it long in the lake? Isn't it? West Lake Longjing, isn't it just a brand? Things that everyone can easily associate with, and when you see these two words, you can think of a lot of stories, very beautiful things,.....

This is the value brought by our history and culture of 5,000 years of civilization, what a precious value, but if you ask people to calculate how much it is worth now, no one can calculate it. Because some people don't know how to count, and some people don't count on purpose. Because they won't be able to take advantage of it!"

"Then the question is, if foreign businessmen enter China, what will they do?" Li Yiming looked at the bottom and did not wait for an answer, "Kill your brand, use their brand, this is their thing, the brand can also be sold for money, you may not think of how much a trademark is worth, maybe millions of dollars, maybe hundreds of millions of dollars." That's it!"

"In order to make the value of the brand bigger, they can even start selling products at a loss, which is to get you used to it and make you can't leave. ”

"Let's talk about a product, American, that thing is the original cough syrup that was not made, and then mixed with water and carbon dioxide to become this soda. Oh, so I have a bottle of ......" Li Yiming picked up the bottle on the table as if he had just discovered it and showed it to everyone.

"Some people may have drunk it, and it feels like it tastes good, right? If you drink too much, you will be deficient in calcium, and your bones will be weak and not grow tall. ”

Sun Honglei was so frightened that even the oil came out.

"Now this is called a buckle, this name is ugly, right? It doesn't matter, no matter how ugly the name is, they will think of a good Chinese name and make you feel that this thing is good, in fact, it is still that thing, this company also has a white soda, called Bound Li, well, I think they will change it to a good sound in the future." ”

Li Yiming paused, picked up a slightly wet rag and wiped the things on the blackboard clean.

Sun Honglei is still a little strange, many people may not have finished copying it.

"The things are well collected, but if someone secretly asks you about the situation, or asks you about any benefits, they will report to the Security Section. Li Yiming said lightly.

Everyone nodded their heads again and again, does this mean that they want to catch them all?

Sun Honglei hurriedly pointed to a few people: "You stand on the side, pay attention to the expressions and movements of these people, and report when you turn back." ”

The few people who were pointed out responded with a bang, and then scattered to the wall, and naturally passed by with their chairs.