"Scorching Sun" is just "Men in Black 3", which is understandable.

The production cost of "Men in Black 3" is as high as 220 million US dollars, and the good reputation of the first two films is the foundation, compared to "Scorching Sun" is really short and poor...

102 million vs. 58 million...

It's a victory!

Of course, many media reports say that 'Hollywood completely overwhelms Chinese films...'

By the way, last year's "Scorching Sun" was released in Europe, and the final box office was close to 20 million euros, and MK2 has already transferred the first box office share to Orange, 6 million euros...

There will be TV copyrights and network copyright sub-accounts in the follow-up...

......

The meeting place is a very upscale private club.

There are four people sitting opposite, and they look like the male protagonist of the 'tragic incident in the Korean entertainment industry'...

Gee.

Lu Xiaoran shook hands with them, and then sat down.

After those people saw Lu Xiaoran, they seemed to be very excited, and they said a lot, Lu Xiaoran didn't understand a word, and smiled...

The translator translated at the right time: "They are congratulating you on winning the Golden Bear Award and winning glory for Asian films..."

"Thank you. ”

"Lu Dong is expensive this year?"

“... 29 years old!"

"It's really young..."

Lu Xiaoran is worth 6 billion, which belongs to the top group of people, and according to the Forbes list, he can rank among the top 20 in South Korea...

The atmosphere was congenial.

It is often said that China and South Korea are separated by a strip of water, and South Korea is actually a country influenced by Confucianism.

At the scene, Zhang Jin was mainly chatting, Lu Xiaoran was in charge of auditing, and the translator was translating to him at any time...

"Xijie has released several Korean films in the mainland in recent years, and the results are not very good, which shows that the cultural barrier, even if it is a strip of water, it is difficult to eliminate the estrangement!"

"In fact, Korean films are not as prosperous as they seem on the surface, the overall market space is small, and the profitability of the Korean film industry is about 10%, and ninety percent is at a loss. ”

"It's also difficult for Sino-Korean co-productions to open up the situation..."

CJ Group covets the mainland market, they not only want the Korean revenue of "Raiders of the Lost Ark", but also want to make it a co-production, share the box office and follow-up revenue...

For Korean film and television companies, the Chinese market is undoubtedly a piece of fat that cannot be given up, and the total box office volume that has soared to the second place in the world in the past two years and the film and television production mechanism and algae mechanism that have yet to mature have made Korean film and television companies see the opportunity to come to China to dig gold.

Xijie Entertainment is the first Korean company to enter China, they have offices in China, of course, they can't get involved in theaters and distribution.

Previously, they cooperated with Anle Film and Television, "Haeundae" and "Wolf Boy" were handed over to Jiang Zhiqiang for distribution, the former was 8.78 million, and the latter had a box office result of 4.03 million, all kinds of hits on the street...

Zhang Jin shook his head: ""Very Perfect" released in 09, jointly created by China and South Korea, with a box office of nearly 100 million, a very good result!"

The producer of "Very Perfect" is Zhang Ziyi, but the funding source and story ideas are all Korean!

To add, the Korean box office of "Very Perfect" is 121,000 moviegoers...

In 09, it was second only to "Red Cliff (II)" and "A Chinese Ghost Story 2", surpassing the 44,000 of "Mei Lanfang" and the 43,000 of "Shinjuku Incident"...

Zhang Jin continued: "China and South Korea are culturally homogeneous, so there is a certain potential audience, so we have the basis for cooperation..."

""Raiders of the Lost Ark", we will shoot cross-border scenes, and strive for the release of China, Japan and South Korea at the same time,"

Ahn Xiuxian gritted his teeth: "Regarding investment, we have more ideas..."

"Oh, tell me!"

“... We want to work together in a better way..."

......

At the end of the meal, Zhang Jin and Lu Xiaoran went back to the hotel.

"Xijie actually wants to participate in the sharing, they are the oldest!"

"When they invested in DreamWorks, they just took South Korea as a share, so why did they want to share the world when they came to us?"

“... So DreamWorks went out of business..."

Lu Xiaoran smiled: "Don't be angry, it's really not good, change a partner, the Korean film and television company is overseas, it's better to buy one! Now that China and South Korea have close relations, we can cooperate with each other, in case one day the South Korean leader has a brain pump... It's all about it!"

"You're right!"

"Then are we still filming in South Korea?"

"Of course shoot... Your phone rings..."

“... I don't know the number..."

"Take it, maybe you won the lottery!"

"You just won the lottery..."Zhang Jin connected, and then looked at Lu Xiaoran with an inexplicable expression: "It's a company called SM., they said they would visit the hotel in person later!"

“... SM. I think it's singing!"

"Maybe you want to get involved... See you?"

"Whatever, I'll make my own idea, I'm here to scout the scenery. ”

......

It should not be an exaggeration to say that South Korea is a small country and a widow!

It is one percent of China's land area and has a population of only 47 million, one-30 of China's size.

But it is such a "small land" that can reach 4.3 moviegoers per capita, which is the same as the average number of moviegoers per year in the United States...

But what if it's flat?

A high average number of moviegoers means that a market is mature, but it also means that growth is sluggish, and the strategy of going out is urgent.

The ceiling is there!

Despite the great success of the fight against Hollywood due to the limitations of the domestic market, the growth of Korean films has been sluggish in recent years.

Without a strong domestic market, Korean films have carried the mission of going out from the very beginning!

Tens of millions of moviegoers, what is the box office?

About 450 million - the ticket price of Korean movies is about 45 yuan.

China's film market is unprecedentedly huge, and Korean films can be branded through China.

The wish is beautiful, but the reality is a slap in the face!

Since 2006, there have been almost 20 films imported from South Korea to China, and the highest box office is "Snowpiercer", with a box office of only more than 70 million, and the box office of films such as "Wolf Boy" and "Happy Family", which are very good at the box office in South Korea, is only three or four million.

For a long time, the so-called Sino-Korean cooperation and co-production were limited to the exchange of personnel in a small area, such as actors and directors.

Cultural differences, different production models and actors' shifts are easy to adapt!

From the position of Koreans, they want to invest in Lu Xiaoran's films and then make money...

There's nothing wrong with that.

However, Lu Xiaoran was unwilling!

If he wants to attract investment, there is a way, for Mao to ask you for the money of the Koreans?

The reason why I cooperated with CJ is that I have taken a fancy to the Korean market!

The Korean film market is not small, with an annual output of about 10 billion yuan, ranking among the top five in the world.

3rd in Asia!

Moreover, the Korean film industry is relatively mature, the original time and space, "Raiders of the Lost Ark", the Korean box office exceeded 12 million moviegoers, equivalent to 500 million box office!

If it weren't for this, why did Lu Xiaoran go to all the trouble to come to South Korea to film?

Do you really think he's for Kim Hye-so or Jun Ji-hyun?

Aren't Masami Nagasawa and Satomi Ishihara fragrant?

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