Chapter 1121: Carnival (Wan San)

As an upgraded version of the digging treasure mall, the ground cat mall will be re-upgraded and launched in five years.

Five years is a very short time for many people, but five years is too long for Chu Qiankun.

Five years from now, maybe he will be retired, and God knows where he will be at that time.

Anyway, we have to come to this point, and one step can save a lot of crooked paths and bring greater benefits.

It can also bring benefits to the development of the entire online e-commerce, and it is also beneficial to the construction of his business empire.

Mr. Ma's Ahri can develop slowly, and the mall can be launched in a few years, but Chu Qiankun can't wait!

The development and expansion of his business territory is inseparable from the e-commerce platform, which is also a big help for him and is what he urgently needs.

So, if it makes sense, he's going to help with the acceleration!

Teacher Ma drank tea and looked at Chu Qiankun, he believed that Chu Qiankun would definitely not ask him so deliberately to help him so freely and help his mall get such a good name.

"Boss Chu, do you have any other good suggestions? I came today with the sincerity of listening. ”

"I'm just a layman, and I can't say anything from an insider. The name can help Mr. Ma use his brain, but the specific operation still depends on Mr. Ma's own work!" Chu Qiankun changed his sitting posture: "The name is only an external title, and the real difficulty is the internal construction, publicity, operation, etc."

"Especially in the quality control of the brand, you still need to make a lot of efforts, and in the face of some major rights and wrongs, you must be decisive. When Chu Qiankun spoke, Mr. Ma had a feeling of seeing his teeth glow cold

"Of course, this is the basic principle of our Ahri's survival. Teacher Ma said firmly.

Chu Qiankun nodded approvingly, in this regard, this horse is indeed better than the other horse.

The wealth may be about the same, but in terms of word of mouth, the gap is still quite large.

Of course, it also has to do with the industry in which each other's companies operate, and even more so with the decisions made on several things.

Word of mouth to build a building, brick by brick, you need to be cautious and work hard every day.

And the collapse of word-of-mouth may be a small empty thing, or it may be razed to the ground in an instant.

And how difficult it is to rebuild a high-rise building in situ.

Chu Qiankun touched the boat with his left hand, and held the water cup with his right hand and kept spinning, a little trance-like.

Doodle!

The sound of a whistle woke up Chu Qiankun, and when he looked at Teacher Ma again, he couldn't help but shudder.

This mind drifts a little crookedly, and I am fascinated.

"Personally, I think that the biggest, most needed, best, and even one point that needs to please online customers is experience. ”

"Experience?" Teacher Ma's eyes lit up, and he stretched out his hand: "Be specific." ”

"I'm a layman, just from the perspective of online shoppers, to share my opinion. Chu Qiankun was also worried about saying something unprofessional, so he took an injection to prevent it first: "I think it's okay, the experience can be divided into several points." First of all, browsing on the Internet is definitely the first step, then the page art and structure of the website must be comfortable, and how to let the netizen find the goods he needs for the first time is more important. ”

"This is for sure, we have this consideration, Boss Chu is not a layman at all!"

Chu Qiankun smiled back: "The second is the communication between the netizen and the shopkeeper. The scope is larger, that is, whether all your platforms can be effectively connected with each other, between the platform and all levels of guests. Whether they can express and communicate with each other as quickly as possible. ”

Teacher Ma hugged his chest with one hand and chin with the other: "What do you mean, it's the same as running an instant messaging software, like a penguin?"

Mr. Ma also wants to participate in the territory of instant messaging, and he is also very interested in this area.

He has long understood that around the core of instant messaging, a lot of business can be incubated and extended, which is also a huge shopping mall.

But in this territory, there is already another horse in it, just like he is in the e-commerce territory, it is very difficult for horses and other species outside to get in and get a piece of the pie.

It's even more difficult than other people coming to his market to grab food, just like the MSN of the United States, although it is menacing, but the actual defeat has long been doomed.

"The functions are similar, but not exactly the same, your communication software, as long as you integrate your industrial chain, can be regarded as a connecting line in the closed loop of your industry!"

Chu Qiankun didn't have the idea of instigating the two horses to fight, there were some things he could change, but there were some things he would never touch

"I understand, Boss Chu's idea is very strategic, I need to think about it. ”

Mr. Ma's appreciation of Chu Qiankun has been upgraded again.

Resource integration is the idea he has always adhered to, and building an ecological closed loop is an important path to achieve maximum benefits.

And the suggestion given by Chu Qiankun is of great help to the success of this closed loop.

"Mr. Ma, have you ever thought about creating a festival for your website. ”

Chu Qiankun stretched out his hand and motioned for Xu Ziyi, who had returned to the cabin, to sit beside him.

It was already dark, and it was a little unsuitable to sit outside, and it was estimated that the two of them had almost finished talking, so Li Zhijun and Xu Ziyi walked back to the cabin.

"Make a festival? Why?" Mr. Ma's brows became tangled again, and he had a lot of brows tangled today.

"May I ask the two CEOs, when is the most crowded in the mall?" Chu Qiankun answered the question without answering.

"Let's go on the weekend!"

"It's a New Year's holiday!"

"Well, both of you are right, whether it is a weekend or a New Year's holiday, there is a feature, that is, everyone has free time, you can come out and take a walk together, buy something. Chu Qiankun nodded: "So at this time, it is often the time when the turnover of shopping malls and stores is the highest." ”

"What you said is true, but the original purpose of online shopping is to save everyone's time, you can pick up things anytime and anywhere, place orders and wait for goods. It's completely possible to abandon the concept of festivals, and you mean to create a festival instead, isn't it a bit of putting the cart before the horse? ”

Although Teacher Ma did not agree with Chu Qiankun's statement, when he said this, his eyebrows became more and more wrinkled.

Do you feel like you're missing something?

Really!

Chu Qiankun smiled slightly: "The festival I am talking about, of course, does not refer to a festival in the traditional sense. It's a shopping carnival? Or a shopping discount day for the whole people. ”

"The online shopping characteristics of e-commerce are destined to be such a so-called festival, which does not require much extra time for everyone, and will not have any conflict with the current statutory holiday and rest dates. Because it can all be done online, even in between breaks. ”

Now you also need a computer network cable to access the Internet, and in a few years, smart terminals will begin to become popular, and you can complete the shopping process by walking to the toilet.

Convenient outrageous.

"Discounts,, traffic. "In the end, it was an e-commerce boss, I didn't figure it out at first, but he only needed Chu Qiankun to point to the point, and he immediately reacted: "Black Friday!"

"Yes, that's what it means! Certainly more convenient than Black Friday. Black Friday also has to go to the queue, to squeeze, to grab, and yours of this online shopping festival. There is no need for everyone to spend so much energy, and the goods you buy can be cheaper. ”

What kind of virtue is Black Friday, Chu Qiankun has never experienced it in reality, but he has watched countless dramas on TV news.

In fact, you don't need to watch their plays, sometimes supermarkets in China have discounts, or you can see similar scenes when you buy a bag of rice for nine yuan.

"Okay, pay attention to this. With concentrated and large discounts, it attracts the attention of a large number of netizens. It can not only increase the turnover of the online store, but also bring huge traffic and attention to the platform. I'm afraid this is a lot more powerful than ordinary advertising!"

A little to a point, a little bit to understand, Mr. Ma is already completely excited.

Chu Qiankun no longer speaks, if he says too much, he will lose, he just needs to point to me, what should he really do, ten of him is not Teacher Ma's opponent.

"Boss Chu, it's the same as before, let's give the carnival a name!" The smile on Mr. Ma's face couldn't be hidden at all.

"What do you think of November 11th?" Chu Qiankun said lightly.

Teacher Ma asked, "On November 11th, can you tell me why?"

"Before the end of the year, merchants have the idea of impacting the full-year results, and buyers' desire to shop is stronger than in the first half of the year. The corners of Chu Qiankun's mouth curled slightly: "And four 1s, don't you have to read it, it's better to meet the situation!"

As for the meaning of Singles' Day, let Mr. Ma develop it himself!

Chu Qiankun grabbed Xu Ziyi's little hand, and he didn't mention the word single.