After an incident caused a sensation, the impact was still very large.

Chen Xiao himself has seen many newspaper reports on this matter.

Chaoyang Movie: "Tears run! In order to schedule more films, producer Lin Jiang knelt down!"

Culture Weekly: "We grieve your grief. ”

Entertainment channel: "Jiao Sanye is the adherent of the suona craftsman, and "A Hundred Birds and a Phoenix" is the adherent of literary films, and what Chinese films need is such a adherent. ”

In short, whether it is the media or netizens, they have been brought by Lin Jiang for a wave of rhythm at this moment.

Chen Xiao believes that those theaters must be able to feel the pressure.

And the theater side now has only two choices, one is to ignore it as if it was not heard.

Another is to follow the development of the situation and increase the schedule for "Hundred Birds and Phoenix".

This put the theater in a very embarrassing situation all of a sudden.

The theater chain is also wronged.

For a literary film with such a small audience, I gave you a 1.6% scheduling rate at the beginning.

Is this scheduling rate less?

That's a lot!

You must know that when "Crazy Stone" was released, the film scheduling rate was only a pitiful 0.7%, and "Crazy Stone" still has good commercial elements.

So, our theaters are already taking good care of you.

As for the current film schedule, there are only a pitiful 0.0 tenths of a piece, and that is completely because no one has watched your movie, so the schedule has been lowered for you.

Yes, if there are really many people watching this movie, and theaters and theaters can make money, who will reduce the film rate?

Opening a theater is originally a commercial activity, and since it is a commercial activity, it must be to make money, and it is impossible to do charity activities in vain.

So, this time, the theater chain can be said to be a victim.

And even if he is a victim, he is still being scolded by netizens, and he is really a grievance that he can't say.

Compared with other theaters, Chen Xiao is much easier here.

His cinema chain is inherently special, and the scheduling rate of each movie is the same, and it is impossible to increase it if you want to.

But if this is another movie, forget it, Chen Xiao is too lazy to care.

But this movie is different, this is a movie written by himself, and it is natural to support it.

So Chen Xiao said on Weibo: "Because our country does not have a real literary and artistic theater, the literary film market has always been very depressed, which requires someone to support it."

So I decided that in the Dawn Theater Line, "A Hundred Birds and a Phoenix" will be delayed by a week, so the movie schedule in the theater may change, and if there are movie tickets booked, they can be refunded for free. ”

Originally, "A Hundred Birds and a Phoenix" has been in theaters for a week in various drive-in theaters, and it stands to reason that it should be time to take it off the shelves.

This kind of literary film was originally rushed to the film library, and there were few people watching it, so it was a lot of it for a week.

But now, since such a thing happened, Chen Xiao feels that this movie will be rejuvenated, so he doesn't mind extending it for another week.

In Chen Xiao's Weibo, he was still pretending to be forced a moment ago, and then posted another Weibo within a few hours.

Netizens originally thought that Chen Xiao was pretending to be forced again, but after a closer look, they were willing to increase the film schedule for the movie "A Hundred Birds and a Phoenix".

What is it?

O conscience!

Look at those individual theaters, one by one, they are silent, as if they have nothing to do with themselves.

In the end, it was Chen Xiao who was the first to stand up.

Yes, although Chen Xiao's cinema chain is a small cinema chain in the eyes of many people, it is such a cinema chain, and people are willing to take responsibility and responsibility.

Which is better and which is bad, you can see it at a glance.

So under this Weibo, the caliber of netizens changed all of a sudden.

"Chen Xiao, I blame you, it turns out that you are such a responsible person. ”

"Support "A Hundred Birds and a Phoenix"!

"Because we don't have a drive-in theater here, I've never been to a drive-in theater to watch a movie, but this time I decided that I had to go to the drive-in theater to see a "Hundred Birds and a Phoenix". ”

"I just want to say, Chen Xiao has done a good job! People like you deserve to make money!"

"Our family has a piece of land in the suburbs, and the family is thinking about whether to build a drive-in theater, Chen Xiao's move is really popular, support the drive-in theater!"

"Don't say anything else, support drive-in theaters!"

Chen Xiao's Weibo posted more than 1,000 comments almost instantly, among which I don't know how many words such as 'support "Hundred Birds and Phoenix"" and "support drive-in theaters".

And many of these netizens just scolded Chen Xiao on Weibo, and now they have become their absolute supporters as soon as they turn their heads.

Chen Xiao was also stunned for a while.

What is this?

He didn't expect that as soon as his Weibo was issued, it would cause such an effect.

Yes, who would have thought that he would increase the salary for "A Hundred Birds and a Phoenix", and he would justify his name for his drive-in theater.

Support drive-in theaters!

Look at this slogan shouted on the Internet, it is simply too beautiful!

I like it!

And Chen Xiao's speech put other theaters in an even more embarrassing situation.

Originally, if no one had spoken, according to the popularity of "A Hundred Birds and a Phoenix" today, there will definitely be many people who will come to watch this movie in the next two days.

In this case, the theater chain will naturally increase the film schedule.

Then it can be said that this is because there are more people watching it, so the film schedule has risen back by itself, not because our theater line has softened.

Look, the film schedule will also increase at that time, and our theaters don't have to make a sound, it's simply the best of both worlds.

It's a big deal, when the time comes, the film schedule can be adjusted up a little more on the calculation result.

But what about now?

Chen Xiao's words are cool, what about other theaters?

Then you have to follow.

So for a while, many domestic theaters issued a joint statement on the Internet to support the movie "A Hundred Birds and a Phoenix", and then increased the number of films scheduled for its prime time.

In the two days of the 14th and 15th, the national scheduling rate of "Hundred Birds and Phoenix" rose to about 8%, which was greatly improved from less than 2% in the first week of release.

The increase in the film scheduling rate also means the rise of the box office, "A Hundred Birds and a Phoenix" had a single-day box office of 8.6 million on the 14th, and rose to 12 million on the 15th, and in these two days, the single-day box office was more than the sum of the previous week.

This is not just the box office that is affected by the film scheduling rate, but the effect of publicity has been completely beaten.

Yes, the publicity fund of "A Hundred Birds and a Phoenix" was originally only about three million, but the effect of Lin Jiang's kneeling was simply worth 10 million.

Terrifying......