CCTV is a national television station, and the Spring Festival Gala held by it has great ZZ significance and symbolic significance. It has high specifications, high ratings, great influence, and no room for mistakes, so the content of the program will be relatively monotonous and boring compared to the evening parties of some local TV stations.

Whether it is an instrumental performance with Sun Tingting at more than nine o'clock, or a parkour performance at ten o'clock when two parkour teams use Liang Xueying's singing as the background, these two programs with Xiao Yao seem to be relatively novel. In the relatively monotonous and boring evening of the CCTV Spring Festival Gala, these two programs gave the audience in front of the TV a feeling of brightness. In addition, the level of these two programs themselves is extremely high, and the effects are good, which makes these two programs even more prominent and outstanding.

However, when watching these two shows, it is not that there are no viewers complaining on the Internet. It's just that everyone is complaining not about Xiao Yao himself or the performers of these two shows, but about the Spring Festival Gala program group.

In the program of instrumental performance, many viewers and Xiao Yao's fans thought that Xiao Yao and Sun Tingting's combination had a new song when they saw the program list and the host's report, but after watching the show, they found that their group performed the song "Rejoice" in their album, but the name of the song and the name of the group were changed to Chinese, so someone spoke online and shouted that they were deceived.

Of course, as a national platform like CCTV, and at the evening party of a major traditional Chinese festival such as the Spring Festival, it is normal and understandable for the director team to change their names to Chinese, and most of them are just ridiculing it on the Internet.

and another singing show with parkour performance as the background, the audience complained not about the name, but about the lens distribution of the Spring Festival Gala program group.

From the perspective of Liang Xueying's fans, they think that Liang Xueying is the protagonist of this show, and they feel that there are too many close-ups of the parkour personnel in the background. The fans and parkour enthusiasts of Xiao Yao and the three of them think that the parkour performance in the back of this show is the highlight, and complain that the program team gave too many close-ups of Liang Xueying singing in front, and too few close-ups of the parkour performances and parkour personnel in the back.

The core figure among the parkour performers is Xiao Yao, and Xiao Yao and singer Liang Xueying have a good personal relationship and are well known to fans, and the two sides are cooperating to perform a show, so although fans on both sides have their own complaints about the program group on the Internet, and there are also arguments between each other, they have not affected each other's idols, reaching the level of attacking each other's idols.

A series of parkour tours before the Spring Festival Gala, the parkour show of the Spring Festival Gala, and the online controversy over Liang Xueying and Xiao Yao's cooperation after the Spring Festival Gala made parkour a hot word on the Chinese Internet before and after the Spring Festival. This is undoubtedly very advantageous for parkour movies that will be released on the third day of the Lunar New Year. The series of publicity plans arranged by Xiao Yao and the film promoter together have achieved more than expected results, at least in China.

However, these promotional activities are all before the release of the movie, and the task of Xiao Yao and others is not over.

This movie was released simultaneously in China and overseas, and both domestic and overseas publicity should be taken care of. However, Xiao Yao and the others did not have a doppelganger technique, so they could only make some phased trade-offs.

Since Xiao Yao and Sun Tingting have long decided to sign up for this year's Spring Festival Gala in the form of a combination, for the convenience of program review and rehearsal, the three members of the YRF team plus Chen Xiaoting have arranged the publicity activities before the release of the film on the Huaxia side, and the pre-release publicity on the overseas side is mainly based on media advertising and reports, and the main creative stars of the movie also have some promotional activities in the United States, but they are carried out by Mu Ying and Zhou Jingyi with the other three newcomers, and the main YRF team will wait until the release to go abroad to do publicity。

The pre-release and post-release nodes are the premieres of the film. Because it is a global simultaneous release, Xiao Yao and others did not plan to hold a premiere in one country, but planned to hold only one.

Although this movie is actually a joint venture film in nature (most of the crowdfunding funds come from abroad), Xiao Yao and others also have greater expectations for the overseas box office of this film, but YRF, Chen Xiaoting, and Mu Ying's five main creators are all Chinese, and the connections and coffee positions of the three YRF and Chen Xiaoting in the Chinese entertainment industry are much larger than those of Xiao Yao, Mu Ying and Zhou Jingyi in the American entertainment industry, and finally decided to put the premiere in Huaxia.

Before the release, the three YRF and Chen Xiaoting were separated from Mu Ying, Zhou Jingyi and the other three leading actors, and when it came to the premiere, of course, these main creators had to get together. Therefore, before the premiere, Mu Ying, Zhou Jingyi and the other three newcomer leading actors also flew to China.

In addition, about half a month before the release of the movie, the two interludes and MVs sung by "Immortals" for the movie were also released as promotional songs and promotional videos for the movie. These two movie songs and MVs are also released worldwide, and they can also be heard and seen here in Huaxia. However, the band did not perform these two songs in Huaxia, and at this premiere, Xiao Yao also invited this band over, and they also came to Huaxia with Mu Ying and others.

When Mu Ying and the others arrived in Yanjing, it was the first day of the Chinese New Year.

According to Chinese tradition, a few days before the New Year is a day to visit relatives and friends, and Xiao Yao and these young people are going to pay New Year's greetings to their elders. Xiao Yao and the others didn't delay this year, but they basically put down their things and said a few words of New Year's greetings to the elders in the past, and they didn't stay long. The elders knew that they were going to have a premiere in the third year of junior high school, and they were more understanding of their behavior.

Mu Ying and the others arrived at night. Xiao Yao and the others not only visited all the relatives who were going to leave in the previous year on the first day of the new year, but they even had time to pick up Mu Ying and others at the airport.

Parkour movies are released on the third day of the Lunar New Year, and Xiao Yao routinely places the premiere on the evening of the second day of the Lunar New Year, that is, at 0:00 a.m. on the third day of the Lunar New Year. The second night when Mu Ying and the others arrived was the premiere, and they didn't have the heart to go out to play during the day, but stayed in the hotel to recharge and prepare for the premiere in the evening, which also saved Xiao Yao and others the effort to play together.

When the movie premieres, it is naturally indispensable to invite stars to come to the platform.

Although the second day of the Lunar New Year is in the traditional New Year's Festival, since the premiere is in the evening, it does not affect the daytime to visit relatives and friends, and at this time, there are very few celebrities and artists who have jobs, but more people can come to participate in it freely.

Xiao Yao's own connections in the entertainment industry are already quite thick, and he has become a new two-billion-dollar box office director, this movie premiere, there are many big-name stars who are willing to come to Xiao Yao's face to cheer, not to mention that the main creator of this movie is not only Xiao Yao, but also Zhao Rui and their other three second-generation stars.

Zhao Rui's reputation and status in the entertainment industry are worse than Xiao Yao's, but they all debuted earlier than Xiao Yao, and they also have their own connections in the entertainment industry. In addition, in addition to their own relationship, there is also the relationship of the four elders.

Although Xiao Yao did not let the elders in the family interfere in the early preparation of this movie to the final post-production, but when it came to the publicity link, it was understandable for the elders to help shout and publicize and express their support, and Xiao Yao and others would not refuse. When inviting stars in the circle to participate in the premiere, although Xiao Yao and others did not let the elders come forward, there were many people who agreed to attend in front of their elders.

Therefore, this movie premiere, there are quite a lot of star artists who came, and it can be regarded as the largest movie premiere that Xiao Yao has experienced so far.

At this premiere, Xiao Yao and others invited not only a large number of stars, but also quite a considerable number of coffee seats. However, Xiao Yao's attention is not only on big-name stars, but also on lower-reputation star artists, Xiao Yao also did not ignore them.

As a star who mixes quite well in both the online live broadcast circle and the short video circle, Xiao Yao has not forgotten the online anchor. Although the average Internet celebrity anchor still can't compare with traditional stars, online live broadcast is still a good publicity channel. In the promotion before the release of the movie, Xiao Yao still cooperated with many network anchors, asking them to help promote their new movies, and at the premiere of the movie, Xiao Yao still left a place for their group.

In addition, Xiao Yao is a person who is not very willing to carry debts on his back. Taking advantage of the premiere of this movie, Xiao Yao also fulfilled a promise by the way and paid off a debt.

When he participated in the performance of "Creation 101" last year, Xiao Yao made two promises in public. One is to write songs and choreographers for the final eleven members of the group, and the other is to invite the six trainees of the group to participate in the premiere of their own films. Xiao Yao didn't have time to pay attention to the promise in front for the time being, but the one in the back could be fulfilled.

At that time, Xiao Yao said on the performance stage that he would invite six people to attend the premiere of the animated film "Walli", but when the movie premiered, there was a conflict with the itinerary of the girl group that formed the last group, only two trainees in the group who did not enter the last eleven people went, and four people did not attend his premiere. This premiere was on the second day of the Lunar New Year, and the girl group had no performance tasks, so Xiao Yao sent an invitation to the remaining four and made up for the premiere activities that promised them.

Not long after the group was formed last year, there was an incident in which a member of the 101 girl group quit the group. However, in less than a month, the brokerage company of the three retired members put the three retired members back into the team under various pressures, so that the eleven-member women's group could be complete again. After this turmoil, Haiyan also took some measures against the eleven members of the women's team, such as replacing the captain and rearranging the C position. After these things, this reunited girl group finally became regular, and it has developed well in more than half a year.

After hearing that Xiao Yao's movie premiere invited four members of the girl group to participate, Haiyan's agency in charge of the affairs of the girl group contacted Xiao Yao, saying that he wanted eleven people to come together. After all, this girl group is also very popular now, and it is good for both parties to participate in the premiere as a whole.

Xiao Yao: They invited a lot of stars to this premiere, including film and television and music, but idol groups like the 101 girl group were not on their invitation list. Inviting Zhaodi, Wei Yunjing and other four people is to fulfill their promises, and in terms of the star battle of this premiere, he doesn't need this eleven-member girl group to help him attract attention. So Xiao Yao did not agree, but refused on the grounds that only four seats were reserved for the guest seats, and there were no extra seats.

The movie premiere featuring Xiao Yao has a feature, that is, there is no red carpet link. However, Xiao Yao is just unhappy with those cumbersome procedures, but he will not hide the invited celebrities, so that they don't even show their faces. Outside the theater for the premiere, there is a special guest entrance passage, and the media and fans are guarding the entrance of the theater, and you can still see the stars who are dressed up, but there is no interview and autograph, and the whole process is much simpler.

Regardless of the size of the coffee position, Xiao Yao's treatment is the same. After the star arrived, Xiao Yao and others would personally come forward to greet them.

Due to the large number of main creators this time, the pre-screening interview session takes a lot more time than Xiao Yao's previous animated film, and Xiao Yao also plans to let the band perform two movie episodes live, so the start time of this premiere is relatively early.

Xiao Yao and the four of them are all familiar to Chinese audiences, and at the pre-screening exchange meeting, Xiao Yao first introduced Mu Ying, Zhou Jingyi and the three foreign leading actors who are relatively unfamiliar to the guests and the audience.

Now that they've been introduced, the host of the premiere can't help but do some interviews with them. At this premiere, Xiao Yao invited the host to be a beautiful host of CCTV Movie Channel, there is nothing to speak in English, and there is no problem communicating with several foreign actors. But as a host, it was a little too busy to interview and translate, and Xiao Yao also started Chinese translation for several people by the way.

After introducing a group of main creators, the next step is to introduce the creative process of this movie. Speaking of this movie, of course, it is impossible not to mention the sport of parkour. When I heard Zhao Rui introduce that this sport was conceived by Xiao Yao when he was filming "Lingyunzhi" in order to improve the action effect of his filming scenes, it unsurprisingly aroused an exclamation from the guests and the audience.

Many viewers know that this movie was crowdfunded on overseas crowdfunding websites abroad last year, but after listening to Mu Ying's introduction, they knew that this movie had been planned as early as three years ago when Xiao Yao went to France to participate in the short film festival and met Mu Ying. I heard that the four of them wrote the script for two whole years just by writing it, which also surprised the guests and the audience at the scene, and the feeling of the second generation of these young stars on the stage was even more different.

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