Chapter 231: The Opposite
The media reports and the opinions of the majority of users are actually similar, although they are interested in smart glasses, but they always feel a little distant.
Because in the eyes of most people, smart glasses are used to play virtual reality games, and they are bulky and rarely used by ordinary people.
On Hongxin's official website, Weibo, and WeChat bulletin accounts, there are many messages from fans of Hongxin's products.
"HX, galss smart glasses, what is the function? Why don't you say the function?"
"What other features can it have, it's not VR or something, can it reach the level of Google Glass?"
"Definitely can't reach it, VR glasses Google is the best, even think, Carl Zeiss, Epson is not as good as it! In fact, several smart glasses in the island country are also good at playing games. ”
"What's the point of smart glasses? I don't wear glasses at all, except when I'm in the cinema watching a 3D movie. ”
"Passing by, I said that I was not interested in smart glasses, hey, I wanted to buy Hongxin's new products. ”
"Why don't you come out with a smart watch? Smart bracelets are also OK, you have to make smart glasses, and you can't find a reason to spend money!"
……
Most users are just curious about the functions of HX and glass smart glasses, but the ** purchased is not very big.
Before the release of the HX2S smartphone, there were more than 100,000 netizens who pre-booked!
And HX, glass smart glasses, no one asks about the reservation at all. Only some electronics enthusiasts or VR game enthusiasts are interested in Hongxin's smart glasses and ask about the features and prices.
This phenomenon made the peers feel a little happy. Hongxin is not invincible, what users buy, and now the market research of smart glasses shows that the user's purchase is not high.
"HX, glass? make smart glasses first, not smart watches. "According to the market situation, among the wearable smart devices, smart bracelets and watches are the best." ”
"Smart glasses, it's too unpopular. Hongxin actually made smart glasses first, and did the opposite, it's really a lot of money to burn!"
They are all engaged in science and technology, and they naturally know the investment in researching a new technology product. Especially in the area of smart glasses, in addition to Lianxiang, other companies in China are a little behind.
The technology of foreign companies still has a leading position, but even if it is Google smart glass, it is not a best-selling product, and it is still a niche consumer product.
"They may be learning rice to make a red letter intelligent ecological chain. "Some people say that Rice Technology not only sells smart glasses, but also sells ordinary glasses, and there are more other things, and in a few years, maybe there will be rice brand sanitary napkins for sale.
"Unlikely, right? Hongxin's products, so far, there is no cheap. ”
"Whatever, do a good job of our mobile phones, don't let Hongxin surpass us in sales!"
……
Rice company, Tian Xiangshan saw the report, and he was also very relaxed. Because in terms of smart products, the positioning of rice companies is different from Hongxin, their products are cheaper and face a wider range of consumer groups.
"I hope Hongxin's smart glasses can sell well!" Tian Xiangshan said comfortably while drinking tea.
"Mr. Tian, why?" the assistant asked puzzled.
"The market for smart glasses has always been unpopular, and our smart glasses are selling well, but the annual sales volume is only a few hundred thousand. Tian Xiangshan said, "This is because consumers are not used to using smart glasses at all, not only in China, but also abroad." ”
"If Hongxin can do a good job and make consumers like smart glasses, the overall market will be opened. At that time, as long as we continued to make our rice-independent smart glasses products, we could also eat a bite of meat. ”
The assistant suddenly realized and said, "You are thinking really far! In this way, it is beneficial for us to sell red letters well." Just like Xiaoyu smart speakers, after Hongxin acquired thunderstorm home appliances, the market sales of smart speakers are rising every month, including our rice smart speakers. ”
"Hmm. I just don't know, how are their smart glasses doing this time?" Tian Xiangshan squinted slightly, "Every time, he can bring us some surprises." ”
……
It is worth mentioning that after the news of HX and Glass smart glasses came out, it was not only spread in China, but also paid attention to some foreign media.
In a news interview, a reporter asked the current president of Apple Coco about smart glasses.
"Mr. Kuke, recently, Hongxin, an electronic technology company in China, is said to be launching a smart glasses that will bring people a new experience. ”
"I heard that this company's sales in the Huaxia market surpassed Apple's, and the product performance is also very good, do you think HX, glass smart glasses can really change user habits?
Kuko's hair seems to be graying a little grayer, and the recent failure in the Huaxia mobile phone market has put him under a lot of pressure, and he doesn't care about dyeing his hair black.
Kuco pushed the glasses and said, "Smart glasses, Apple has been doing it." You mentioned that Hongxin Company temporarily led us in the Huaxia mobile phone market, which is a normal thing, sales will fluctuate, and that is when their new products are released, I believe that when our new products are released, we will take the lead again. ”
"As for smart glasses, I think it's probably a virtual reality smart glass like Google. Virtual reality certainly has some interesting applications, but I don't think it's as widely available as augmented reality. ”
"This technology is far-reaching, represents human contact with each other, and technology is needed to facilitate this experience. But today's smart glasses do not bring people a positive and beautiful experience, but a trouble!"
"I don't think anybody, including Google Glass, wants to wear a bulky gadget on their head all the time. If Hongxin doesn't improve on this, then I don't think they're smart either. ”
"We at Apple believe in making technology the 'hero behind the scenes', not an existence that needs to be paid attention to all the time. ”
After Kuco answered fluently, the reporter continued to ask: "Mr. Kuko, I'm afraid there is another question, Apple's smart glasses iglass concept has been proposed for a long time, why hasn't there been a product yet?"
"Because apples don't need the first person to eat crabs. Kuco replied calmly, "The first company to launch a smartphone is not Apple, the first company to develop a tablet is not Apple, and the first company to launch a smartwatch is not Apple, but who would deny Apple's achievements in these three areas? ”
"Maybe it will take some time, and for users, they should want to see a good product rather than rush to use a defective product. ”