Film scheduling is too important for a movie's box office!

Many people have any misunderstanding about the impact of film scheduling on movies, is it that you have watched too many low-ranking films in the early stage, and the movies with word-of-mouth fermentation in the later stage feel that the early stage is not important.

It's too naïve, a film that can reach this level is never hard to find, unless the box office reputation of the previous work explodes!

This kind of thing is monopolized by a few oligarchs.

Let's put it this way, if the film schedule is really not important, then before the release of "Wolf Warrior 2", why did Wu Jing desperately ask the theater to add the film schedule?

At the beginning, "Wolf Warrior 1" still had a box office of 500 million under the attack of "Quick Furious", and this box office could be enough to crush most of China's movies.

Why not just sit back and wait for word-of-mouth to ferment as some people say.

In many cases, it's really not that you have a good reputation, but there are many films with a good reputation and a dismal box office, which is simply metaphysics.

At present, Orange maintains a good relationship with most of the domestic cinema chains, such as Dadi, Jinyi, Hengdian, and several major cinema chains under China Film...

Except for Wanda!

Wanda is too domineering!

They always want to participate in the investment, and even take control of the investment.

If you are a theater player, you can open a movie theater well, make money, and participate in investment?

Why?

Even if Orange's current project is distributed to other investors, it is sold at a premium to make up for the production cost, just because you have a theater chain, and then you can take the lion's share?

Decisively refused...

Lu Xiaoran's movie, the first-day schedule rate is less than 50%...

This is really a bit excessive!

However, Director Lu himself is quite open: 48% of the scheduled films are 34,000 shows, and 60 audiences at a time is 80 million box office!

How else do you want to drop?

Not to come to a "Letter from Macau Park to Lao Wang"...

......

The so-called zero point box office, as the name suggests, is the number of shows that start at 0 o'clock on the same day.

"Raiders of the Lost Ark" is scheduled for the 7th and 5th, so the zero o'clock field is after 24 o'clock in the evening of the 4th, that is, at 0:00 on the 5th.

It's usually an activity that only blockbusters do.

Because no one usually goes to the cinema to watch movies at this time.

Only a highly anticipated blockbuster can attract fans to watch the movie for the first time.

Lu Xiaoran has never done a zero-point field, and "Source Code" has not done a zero-point field - it was already late November when it was released, and it always felt a bit inhumane to do a zero-point field.

On such a cold day, who wants to watch a movie at 12 o'clock?

"Raiders of the Lost Ark" is different, the release time is July, summer file!

Umifeng and Yusuke sold tickets for "Raiders of the Lost Ark".

Forgive me because I want to pick a thorn, Hai Feng, I am simply a fan of Lu Xiaoran, and when they arrived at the theater they usually go to, they were a little confused...

There are too many people!

"Little Times" was released without so many people!

Forsage is very insightful: "Everyone is fed up with bad movies, revenge movie-watching!"

“... It's worthy of Lu Xiaoran!"

"I went to the queue to get my ticket... Don't move around here!"

"Good. ”

Hai Feng waved his hand, forgive him and smiled, there was a feeling of taking advantage...

The discussion of a few friends next to me was a bit loud:

"Lu Xiaoran posted on Weibo!"

“... He said that this is a commercial film with strong entertainment attributes, and he asked the critics not to demand it with the standards of serious films, let alone rise to values..."

"Is he afraid?"

"Could it be that "Raiders of the Lost Ark" is a bad movie?"

"It's impossible, Lu Xiaoran will make a bad movie?"

Hai Feng smiled, he probably knew a little bit of the inside story, it is said that "Raiders of the Lost Ark" almost failed the trial - at the end of the movie, the thief was not caught!

This does not meet the requirements of the Directorate-General for films...

It is said that Lu Xiaoran moved out of the Ministry of Foreign Affairs very strongly, and clearly said that "Raiders of the Lost Ark" was co-produced by China, Japan and South Korea, and finally the General Administration gave it a trial...

......

The screening hall was full, and according to rough estimates, the attendance rate reached at least ninety percent!

Tsk, "Raiders of the Lost Ark" may set a new zero-point field record...

About five or six patch advertisements ended, and then there were previews of several movies, among them, Lu Xiaoran's "Embroidered Spring Knife" with Miao Dao caused a lot of discussion:

"Is it Lu Xiaoran?"

"It's him... It's pretty handsome!"

"Lu Xiaoran hasn't appeared on the big screen for a long time. ”

"Yes, "Outwitting Tiger Mountain", he didn't even go on. ”

""Embroidered Spring Knife" is it... On August 8th, I remembered!"

Actor Lu still has a lot of fans.

Sea breeze and Yusuke also remembered...

These two people are really pitiful, they are all male and male groups who watch movies, and Haifeng has a daughter-in-law, but she is used to going to bed early and has no habit of watching zero point scenes...

......

Since yesterday, all sorts of articles touting Raiders of the Lost Ark have appeared online...

The devil knows how these people brag blindly with their eyes closed, and "Raiders of the Lost Ark" also held a theatrical viewing party...

It has never been released from beginning to end!

These people are really typical of praising without watching a movie!

Film critics, especially online film critics, are amazing creatures who can flatter a film that doesn't exist at all...

He can also deliberately discredit without watching a movie, and even openly say, 'I haven't seen this movie, but I know it's definitely a bad movie!' and even invented the words 'I evaluate a refrigerator, do I have to be able to cool it down' to cover himself up.

Some people tout, of course, there will be people who suppress it.

There are a lot of movies released in July, "Blind Detective", "Tai Chi Man", "Rooftop Love", "Daming Gorilla" and so on also chose to be released in July.

Waiting to lose money?

A bunch of tabloids sang all kinds of "Raiders of the Lost Ark", saying that Lu Xiaoran was going to play co-production, as we all know, co-production is a symbol of bad movies and the like...

It's normal, although oranges occupy half of mainland movies, but what about the other half?

With the appearance of the orange logo, the movie started directly, first a rainy night chase scene, and the trio of Duan Yihong, Liao Fu and Kim Hye-so finally got rid of the police.

Inside the hut, Duan Yihong said directly: "China can't stay, the police here are too powerful!"

“... So where are we going?"

"Go to Pepsi's hometown!"

Kim Hye-so opened her mouth in surprise: "South Korea?"

"Yes!"

Then the screen jumped, and the curtain turned black, and the four big words "Raiders of the Lost Ark" appeared on the screen.

The audience watched with relish.

A simple opening solves the biggest obstacle to the story – censorship!

You committed a crime in Chinese mainland, stole something, and then succeeded?

Can such a subject matter pass the review?

"Hey, do you see her face clearly?"

"No, pay attention to your chest, I didn't pay attention to who it is!"

“... It's Kim Hye-so, right?"

"It should be, isn't the cast list written, Pepsi: Kim Hye-so..."

"She's Korean, why is she so good at Chinese?"

There are a few faggets in the back row whispering about the plot...

As soon as the picture turned, Jun Ji-hyun and Zheng Peipei appeared on the big screen...

Wonderful Book House