Just like Zhao Chunhua's family, in the last week of June, a 20-second advertisement after CCTV's "News 30" had a different and small impact on thousands of families!

Such an advertisement, which calls for filial piety, good handling of family relations, and the inheritance of moral behavior between children and parents, has become a small topic on the streets and alleys in a very short time.

I don't know how many children have dedicated a small but touching surprise to their parents after watching it. I don't know how many adults were touched and ashamed after watching this ad. Perhaps the thinking of adults is limited and they cannot be as straightforward as children, so that they can directly pick up the footbath. But a table of good food and good dishes, the sound is no longer casual, but full of emotions "parents", indicating that this unique work in CCTV's commercial advertisements is quite successful.

Just like when the "Rainbow" advertisement first came out, leaving aside the commercial publicity part, at least in terms of content, this advertisement has achieved a sensational effect!

However, the ads also had some negative effects.

That is, in the last week of June, the primary and secondary school campuses in China seemed to have been discussed in advance, and a homework assignment called "Washing Mother's Feet for the First Time", or "Watching CCTV's "Washing Mother's Feet" advertisement, and writing an essay (except for poetry, no less than 500 words) was written on the blackboard by the Chinese teacher or the homeroom teacher like a nightmare.

Among the hotels.

In order to follow up on the advertising shooting, Liu Mintong and others, who have worked continuously and intensively for more than a week, are quite excited.

Just this morning, CCTV called. There were two things that were said on the phone: first, the ad was a success. According to the previous ratings statistics, the ratings of CCTV noon news after 30 minutes were only a little more than 8% on average last month, but in the past two days, after the "Wash Mom's Feet" advertisement, the ratings have increased by 3%. Don't underestimate the three percent ratings, there are so many audiences watching CCTV, and most of these audiences have their own time and arrangements, even if they add a program, it is impossible to increase the ratings in the short term.

And because of an advertisement, the ratings have increased, but it has never happened since CCTV had its own statistical system!

This shows that the impact of the advertisement itself is very large.

Second, it indirectly proves the first point. In the past two days, CCTV received a large number of letters from viewers, praising "Washing Mother's Feet", a public service advertisement promoting the traditional virtues of Chinese filial piety, claiming that this advertisement has a beneficial side to family harmony. I would like to express my gratitude to the producer of the advertisement, that is, Songjiang Industries, which appears at the end of the advertisement.

The leaders of Taiwan have been concerned about the shoddy and vulgar problems in the current advertising for a long time, and now there is such an excellent advertisement, which makes the leaders realize that this is a pretty good example.

To this end, the Taiwan leaders are ready to increase the number of times "Washing Mother's Feet" from once a day to twice a day. Taking into account the relationship between the delivery time, the second advertisement is changed from 20 seconds to 10 seconds, that is, the middle is left and the end is left to shorten the advertising duration.

However, although it is intended to set a model, it involves increasing the amount of investment, and it has to be added.

It's not much, I gave a preferential price, 500,000 a month.

Among the hotels.

"Li Dong, congratulations! I thought that this public welfare advertisement might not be successful, but now it seems that you are still far-sighted!"

"yes, who would have thought that such an advertisement, which is not like an advertisement at all, could be so popular with the people?"

"Hey, you don't know this, right? Before you arrived at the group, Li Dong said when he was promoting Guizhentang, and now at this juncture, only if the advertisement is not like an advertisement, can it be eaten by consumers! Our Li Dong is also doing business, if he is a media, then he can also make a big name!"

"Hey, do you know? Now there are many schools in the capital that let students watch our advertisements and write essays, you say, our advertisements are cast, many, many years later, it will not be like the big trouble in the heavenly palace when we were children, and it has become the childhood memory of a generation of children?"

Listening to everyone's chatter, especially Liu Mintong's "childhood memory theory", Li Xian was not kind.

Definitely!

Otherwise, why do you think Lao Tzu has such a deep memory of this advertisement?

A good ad is definitely a good ad, but it's a little bitter for the kids.

But there is no way, you have to endure hardships to become a master.

It's all an experience.

"Alright, alright. After commotioning to himself for a while, Li Xian waved his hand to everyone, signaled quiet, and said: "The advertisement seems to be very successful now, let's take a break tonight, and the big guy will go out for a meal." You pick the place, I pay. ”

As soon as I heard the boss's arrangement, the room was fried directly.

"But it's okay!" In the midst of cheers, Li Xian raised his voice: "It's fun to play, it's trouble, you can't joke about work, tonight's fun is over, tomorrow we have to quickly retract our hearts, and we still have something to do." ”

That's right, the CCTV advertisement for Songjiang Industrial is just one step in Li Xian's marketing plan.

Today is the third day of the official launch of the advertisement, and Li Xian has received a report from Zhang Dagong in the morning, saying that the stock price of Songjiang Industrial has begun to soar. From the previous one, it has risen to two ones at the close of yesterday.

It is estimated that in the coming period, Songjiang stocks may usher in a wave of growth.

This wave of growth, except for the effect of a small part of the New Taipei Group in the secondary market, is mostly due to the appearance of Songjiang Industry on CCTV's most popular advertisement.

But fame clearly can't sustain this growth momentum for long. Although the current shareholders are not very mature, as long as they are not fools or pure stock market rookies, they should know that only when the issuing company can really generate profits can it flourish for a long time!

Therefore, Li Xian's marketing plan for Songjiang Industrial and Guizhentang health products is far more than just an advertisement.

"Knowing Dong Li, when are we leaving?"

Liu Mintong responded with a smile and asked.

Li Xian waved his hand, he always thought that it was a very embarrassing thing for the boss to participate in the employees' dinner.

Originally, the purpose of the dinner party was to get to know each other as a team member to enhance cohesion. If your boss is there, it will become a sycophant.

Although he himself is about the same age as these employees, and even younger than some of them.

"You're having fun, I'm not going. I still have things to do in the evening. ”

Seeing that Li Xian had other arrangements, Liu Mintong stuck out his tongue and secretly made an uplifting gesture to his colleagues.

Noticing this guy's small movements, Li Xianshuai had a tiger in the face.

But he really has something.

This time when I came to the capital, there was a person who had to take a look at it if it was reasonable.

It was none other than Sun Weimin, who had taken a back seat and just entered Beijing last month as a member of the Chinese People's Political Consultative Conference.