Chapter 169: Doubts from Young Leaders (part 3 of 5)
Oranges are growing so fast!
Making film and television is essentially doing content, and Lu Xiaoran is like a cheater...
No, he's a cheater!
He doesn't like any pleasure and Huayi, chats in private, and often makes similar remarks.
Originally, Zhang Jin and Zhong Lifang thought he was a bit of a teenager, but later...
Orange almost dominates the mainland film industry...
Slowly influenced by him, I also felt that Huayi and Lay's were not worth mentioning.
Zhang Zhao shouted publicly, and a group of people didn't pay attention to it at all...
It's a bit of a disdain.
Send a statement in response, it's nothing more than different types, no competition, etc., no pain...
As for Lu Xiaoran, he is filming "Raiders of the Lost Ark", and he has no time to pay attention to the world of Weibo...
......
"Jun Ji-hyun's performance amazed me!"
"Kim Hye-so is also very good..."
After a brief interview with reporters, Lu Xiaoran continued to return to the crew to shoot.
Maintaining order on the spot is sometimes a headache, especially for out-of-town tourists, if you suddenly press the camera, the flash is enough to cause a scene to be overturned and restarted.
And then there are reporters, although reporters tacitly abide by the rules of not disturbing the crew's filming, but who is Lu Xiaoran?
Golden Bear Award director, worth more than a billion dollars...
"Raiders of the Lost Ark" cost more than 40 billion won to make...
All of them have attracted the attention of the Korean media.
In order to publicize the needs, Lu Xiaoran will also say a few words to the media in addition to filming, and throw out some fierce materials to win attention.
The promotion of a commercial film will generally reach its peak about half a month to a week before its release, but the entire publicity process will never rely solely on a certain media and publicity method, even if it is a viral marketing that has been mythologized by countless people!
The declared plan of any film is a long-term and complex process, and the star or the big director is just a chess piece in the propaganda, and the individual will never have a decisive role, and the team battle is the eternal theme in the propaganda war.
It is best to live in the center of media coverage uninterruptedly from the beginning of the project!
Lu Xiaoran knows what the Korean media cares about the most - the actors who tout them!
It's really not against their will, the performance of these two people is really okay.
Especially Kim Hye-so, who is obviously 42 years old, but playing the role of a thirties is easy and in place!
And it's really stylish...
Especially when he appeared in the same frame with Jun Ji-hyun - it was really overwhelming!
Although he is dressed very conservatively, he is very "prominent", and he will overwhelm Jun Ji-hyun with a flat chest as soon as he appears...
It's a pity that I wasn't born in Hong Kong, so what's the matter with Ye Zilin!
After simply adjusting the camera position, Lu Xiaoran continued to shoot...
Then Chen Zhixi told him about the orange being scolded...
......
This year is the first year that Hollywood's quota has been opened, and many studios have placed heavy bets on July and August...
On the one hand, the summer file, on the other hand, the protection of domestic films!
There is an unwritten rule in the Chinese film market that in a year's total box office, domestic films must account for more than 50%, which is the so-called "50% red line"!
This is included in the annual assessment KPI!
Why did Orange release the two movies "Big Man 2" and "Little Dress"?
is also out of consideration for the release of Hollywood blockbusters!
To be honest, Orange's current strength really doesn't have the strength to single out Hollywood blockbusters...
As for the protection of domestic films - there are pros and cons!
Of course, it is advantageous to treat film as an industry!
Treating film as an artistic exchange does more harm than good...
Many audiences, including marketing accounts and public knowledge, are crazy about this: domestic films only protect bad movies, and domestic film protection month, for fans, it is impossible to talk about the pros and cons, it is a disaster.
Disaster or something, another story...
But it is true that a bunch of movies have been released!
Why did Zhang Zhao publicly shout Lu Xiaoran, on the one hand, he was afraid, on the other hand, he sensed a force in the industry that was secretly rubbing and hostile to oranges...
Nonsense, a piece of cake is so big, you take more than half of it from one company, what about the others?
There are also coping strategies, such as glamorous media, they will return points and seize the cinema schedule...
Let's talk about the issuance strategies of some of the major companies in the industry:
The distribution staff of Guangguang are mainly stationed in large and medium-sized cities across the country, and their usual work is to deeply cultivate the local area and improve the relationship with local theaters, and only go to Beijing when the conference is held.
Once a film is released, with a good relationship with the theaters, we can strive for better screening times and more film schedules for the films distributed by the light agency.
Huayi adopts the traditional distribution model.
Most distribution companies only send people to various places to carry out distribution tasks when there are films, and stay at headquarters when there are no films.
Generally, the standard team of a distribution company is more than a dozen people, and one person manages several provinces.
Orange Distribution takes the latter, focusing on brand communication and popularity, and has almost no relationship with theaters, what they want is to be recognized by the direct audience, not the theater manager.
Of course, Orange has Orange Ticketing, and the pre-sale is very high!
This can preempt the film schedule!
It's not good or bad...
But Orange's movie is too powerful, "Big Man 2", there is no movie willing to be cannon fodder at all - leaving a gap of 20 days, which is even more powerful than "Painted Skin 2"!
It turns out that their choice is right, after the release of "Big Man 2", it broke records in a row, with 110 million on the first day and 390 million on the first weekend...
And the reputation is not bad, no surprise, it will dominate this year's summer file!
Now "My Little Black Dress" and Lay's key project this year, "Disappearing Bullet", have collided...
This is not a way to live!
Give it a try by shouting openly...
Then Bona's Yu Dong responded: "The problem of film scheduling has always plagued Chinese films, and I think we can let the Film Bureau negotiate, for example, let "Little Dress" for a week..."
Of course he will respond, "The Wind Listener" and "Little Dress" are separated by a week!
Lay's is afraid of "Little Dress", isn't Bona afraid?
Then a bunch of film critics became active, and ID's "Forgive me to teach you to watch movies": "I think for the sake of the healthy and orderly development of the entire Chinese film market, movies like "Little Dress" should be withdrawn for a week, aren't you oranges amazing, to compete with Hollywood blockbusters!'
'That is, on the one hand, it flaunts itself as resisting Hollywood, and then it shrinks back in the domestic film protection month, a double standard dog!'
In addition, I want to say that the recent "Big Shot 2" is too 2, and the protagonist is like Xiaoqiang who can't be killed, and this movie actually exceeded 400 million in the first weekend?"
These are nothing, don't forget the four leading actors of "Little Dress", each of them is a super popular little flower with tens of millions of fans, and their fans are not joking!
If you don't show any affection, you will come with a dirty mouth... All kinds of 'bad brushes', 'garbage'...
forced a lot of 'film critics' to close the comments...
The young leader made a move, and wrote a paragraph: "On the circle of money, I only serve Lu Xiaoran"!
And then, a bunch of people followed suit and criticized...
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