520 [Akio Morita's Ambition]
Mt. Fuji, Tokyo, Japan---
Mt. Fuji is known as the sacred mountain of Japan, and is also known as "Hibiscus Peak", "Mt. Fuji", or "Fuji Takamine". Since ancient times, the name of the mountain has often appeared in the traditional Japanese poem "waka".
The name Fuji is derived from the Ezo language, which now means "eternal life". The original pronunciation comes from the language of the Ainu ethnic minority in Japan, and means "mountain of fire" or "god of fire". The beautiful cone-shaped shape of the mountain is famous all over the world and is a sacred symbol of Japan.
At this time, in the depths of the dense forest, three Akita dogs were galloping, and the poor hare in front of them was fleeing in a panic.
Turning left and right, the gray hare finally saw a small hole in the earth, and was overjoyed, and hurriedly drilled into it.
At that moment, a gunshot rang out.
The hare's entire body was carried up by bullets, rolled over, and fell to the ground.
The three Akita dogs barked wildly, circling around the bloody hare, one of them opened his mouth and ran towards the back, and the other two seemed to be bodyguards, protecting left and right, flying towards their masters, asking for credit.
White smoke came from the muzzle of the black hole, and the smell of gunpowder made the four attendants next to him itch their noses, but they didn't dare to rub their noses or make a sound. Just stood quietly, looking at Akio Morita who was holding a gun and hitting the target.
Akio Morita put the muzzle of the gun down, squinted into the distance, and asked, "Did you hit?"
The person next to him hurriedly said: "It's been hit! The elder will be really good at marksmanship!"
Others are also busy patting on the back, what marksmanship is like a god.
Akio Morita smiled, threw the shotgun to the person next to him, took the wet towel and wiped his hands, and said, "It's not that my marksmanship is good, it's that this rabbit is unlucky and hit my muzzle." ”
After a pause, he said: "I'm old, how is my marksmanship, I have self-knowledge--- my eyes can't even see the top of Mt. Fuji clearly, how can I see such a small rabbit clearly?"
The people next to him were embarrassed and didn't dare to make a sound.
Akio Morita glanced at them, and there was a hint of essence in his cloudy eyes, "Although I am old, I am not so easy to fool, if you think that you can stay by my side just by saying good and obedient words to me, then your idea is wrong." There are only two kinds of people around me, one can help me expand my territory, and the other is --- can help me protect the foundation.
By this time, the three Akita dogs were already holding their prey in their mouths--- the hapless rabbit came back, obediently placed the hare in front of Akio Morita, and then whimpered around him.
Akio Morita motioned for the people around him to give them a tip, and the Akita dogs enjoyed their tips beautifully, not caring at all what the humans were saying.
"See, don't you know? Merit is rewarded, this is my principle--- what about you, do you want to be a hunting dog that I reward, or a rabbit that eats by luck?" Akio Morita glanced contemptuously at the people around him.
The people around him were silent.
In fact, the people around him didn't dare to speak, because Sony's business in the United States was too bad, which made the old man have a strange temper recently.
At the beginning, Tadao Kimura was ashamed to say that he would stabilize and expand the business of American companies and let Sony go to the next level when the time came, but who knew that steel plates were mentioned this time.
It is said that the young man named Song Zhichao turned out to be a business wizard who is rare in a century, and teamed up with the pop king Mike Jackson to promote his Vanke VCD, making the world know the brand "Vanke".
Next, Kimura carried huge pressure in the United States and began to implement Sony's price reduction promotion strategy, originally thought that this time he could trample the newly promoted Vanke under his feet, but he didn't expect Song Zhichao to come to a trick "The sword goes sideways", if you reduce the price, I will increase the price, engage in limited sales, and also sell tens of thousands of units in the United States. One can imagine how vain it is to buy a VCD for those Americans who love vanity.
After successfully taking the sword, Song Zhichao's third step was surprisingly successful, and he directly concocted a farce of "selling kidneys to buy Vanke", which made Vanke VCD break the shackles of limited quantities and soar in sales again.
After studying Song Zhichao's series of methods, Akio Morita knew that the Kimura Tadao he sent was probably not the opponent of this young man--- a person can work like this step by step, and calculate the business to the extreme, just ask, who is still the opponent?
It's the same as playing Go--- Akio Morita likes to play Go very much, and he is also a six-dan master. You take one step to see three steps, but others take one step to see ten steps, how can you fight with others?
However, what makes Akio Morita most uneasy is not Kimura's consecutive defeats against Song Zhichao in the United States, after all, VCD is a new product, and there is still a long way to go to completely replace Sony's video electronic products--- during this period, he Akio Morita can completely rearrange the chessboard and duel with the young man named Song Zhichao.
What kept Akio Morita awake at night was actually Columbia Pictures, which Sony had acquired.
Akio Morita is a man with a bad temper, but he is also a man who dares to admit mistakes--- at several shareholders' meetings, Akio Morita has openly admitted that his acquisition of Colombia was a huge "mistake".
In Akio Morita's own words: "The great national vanity blinded me only to the pride of the acquisition of Colombia, and not to see the series of deficits that followed!"
Especially now, almost all of Sony's annual profits in the world are used to fill the big hole of Colombia's losses, so that Sony, which was originally profitable, can only maintain "flat" performance every year.
It's a travesty!
As the famous king of Sony, the Japanese bigwig who competes with Panasonic's management god, Akio Morita was ridiculed by his peers in the industry because of this wrong acquisition, laughing at him as an American nanny and an out-and-out fool.
Damn it!
It's disgusting!
But it's true.
From 1989 to the present in 1992, three consecutive years of serious losses have made Akio Morita somewhat unstable, and many shareholders still have voices calling for the sale of Columbia.
But if you want to shake the pot, you must also have a pick-up, but who will be the pick-up man?
People who do business are not fools, not to mention that Colombia is huge, and it is not a billion-dollar acquisition amount that ordinary companies can ---swallow, and even Sony was a little hesitant at the beginning.
Looking at all the large companies in the world, for a while, Akio Morita actually had a sense of powerlessness, and getting rid of the burden company of Colombia has also become his biggest "heart disease".
Just then, someone called him.
Tell him that his name is Song Zhichao and he wants to buy his Sony-owned baggage company--- Colombia!
。 m.