To be reasonable, Huayi is really a little out of step with the times.

It can be seen from the material investment of publicity that there was almost no online promotion before the release of "Rock and Roll Tibetan Mastiff", but it was about to be released, and it was rumored that Wanda 'blocked' "Rock and Roll Tibetan Mastiff"...

There are hundreds of films that can't enter theaters every year, is every movie blocked by theaters?

The two films "Big Fish and Begonia" and "The Night the Comet Commet" only got one film per day in Huayi's 15 cinemas...

Does that mean that Huayi has banned oranges?

This is very normal, when the movie produced by itself is released, of course, its own theater chain will fully support it, and the space for other companies' films will naturally be squeezed.

However, "Rock and Roll Tibetan Mastiff" must have been squeezed.

"Cold War 2", which was released at the same time, has "Cold War 1" as the foundation, and the film schedule will definitely not be low;

"The Night the Comet Comed" has a strong reputation, and the attendance rate is not weaker than "Cold War 2";

"Big Fish and Begonia", 12 years of feelings, the reputation is not particularly low - of course, it definitely did not meet expectations...

Which animated movie is "Big Fish and Begonia" aimed at?

Spirited Away!

In fact, Lu Xiaoran wanted the "Big Fish" team to come to a clip of Kun jumping over the dragon gate and turning into Peng, corresponding to the "Getaway" at the beginning of the film: There are fish in the North Underworld, and its name is Kun. The Kun is so big that I don't know how many thousands of miles it is, and it turns into a bird, and its name is Peng. Peng's back, I don't know how many thousands of miles it is, flying angrily, its wings are like clouds hanging from the sky...

Kun is a disaster to the village and the heroine, if you can feather into Peng at the most critical time, pass through the gate of the sea and sky, and save the world - at least you can save the evil you do, not like now, a waste material that completely depends on others.

However, the team felt that it would be better to put it in the second part...

That's right, they also want to come to the second part ...

The word-of-mouth of this work obviously did not meet expectations.

However, at the press conference before the release, I was asked whether "Big Fish and Begonia" was intended to be released on July 8 with another animated film "Rock and Roll Tibetan Mastiff", Zhong Lifang said: "The market needs different things, to put it bluntly, you like to eat vegetables, he likes to eat radish, and there need to be different works, if only "Big Fish and Begonia" is not healthy." ”

There is no intention of leading the war at all...

Now, "Rock and Roll Tibetan Mastiff" is not selling well, and the film schedule is not good...

Just complain about the theater chain?

Do you want to step on "Big Fish"?

If you search for "Rock 'n' Roll Tibetan Mastiff", you can see similar comments: ''Rock 'n' Roll Tibetan Mastiff' is really almost a little bit successful!, and a certain fish is just wearing a pair of emotional pants. ', '"Rock and Roll Tibetan Mastiff" is a good movie with a conscience in the industry, not afraid of not knowing the goods, but afraid of comparing goods!'...

There are also a lot of articles that blow Zheng Jun's...

Blowing his "Return to Lhasa", rock 'n' roll veteran...

But when you enter the film industry, you have to play according to the rules!

Stepping on "Big Fish"?

Who gave you courage?

Did you do Zootopia?

On the same day, Orange took "Rock and Roll Tibetan Mastiff" off the shelves, and there was no row, and the cut film was given to "Clockwork City"...

The official Weibo only responded with one sentence: "Last year, "The Return of the Great Sage" was screened for a week, and only 14% of the films were scheduled on the first day, and then it counterattacked all the way to 30% of the films. ”

……

Of course, Lu Xiaoran also noticed Huang Zhonglei's words.

He replied: If you're not prepared to lose money, don't do animation, the Orange Animation Alliance has smashed 4 billion, do I have anything to say?

"Fruit Treasure Special Attack", "Elven Throne", and "My Name is MT - Yamaguchi War" are all loss-making...

Is Lu Xiaoran stingy with money?

It's time to work out the team!

can also understand Huang Zhonglei, after all, the huge investment in "Warcraft" has lost money...

The four films released and participated in the distribution in the first half of the year all lost money...

The unfair treatment of Wanda Cinemas is obvious...

Then you can't hit the orange with a head-iron!

Wanda's 5,000 screens, and Orange's 1,200 screens!

And there is no shortage of high-quality content in Orange, and it can completely ignore all the works produced by Huayi...

Huang Zhonglei was anxious...

Of course, Orange's response didn't mention "Big Fish" or "Rock 'n' Roll Tibetan Mastiff".

Why?

Because most of the audience doesn't care about "Rock and Roll Tibetan Mastiff" at all, they care about the rotten "To Youth, So You're Here"...

The film industry originally had the theory of 'those who get little fresh meat get the box office', the guaranteed box office of "To Youth 2" is 400 million, and the guaranteed box office of "Summer Arbor" is also 400 million...

The latter does not know, but the former estimates that it is difficult to reach 300 million...

Why?

In addition to the empty content, the script is vulgar, and it is the same - terrible performances, bloody plots.

They are not making movies, they are maliciously consuming this theme, overdrawing the audience's confidence in Chinese films, and finally leaving a scarred industry...

That's why Orange releases new works so frequently...

can't leave the audience with the impression that 'domestic movies can't work'!

The most important thing: the growth of the audience's aesthetics has made them more and more critical of the film, and they know what they want to watch and what they like to watch.

Of course, there is also a fan effect, otherwise, can such a movie brush up to 300 million box office?

The problem is, there are fewer and fewer fans willing to pay for it...

……

At the filming site of "Wushuang", Lu Xiaoran was chatting with Chen Zhixi...

She is quite worried, the box office trend of "Big Fish" obviously does not meet expectations - "Big Fish and Begonia" undertakes "The Return of the Great Sage" and undertakes the box office task of this year's animated films...

The reputation of "Big Fish" is too bad, and it is on the small side, I think it can have 600 million, even if it is very good. ”

"I don't know what the outside world will say about our animated film layout..."

"Love how to evaluate how to evaluate, sooner or later, I will slap them in the face with the box office!"

Chen Baixiang walked over with a thermos cup: "Director, producer, what are you talking about?"

"Talking about the box office market, what does Mr. Chen have to say?"

“… What insight can I have, the movies produced by your company have a minimum box office score of 500 million, which is too scary, the Hong Kong market, the total box office result in a year is only 1.2 billion Hong Kong dollars!"

Chen Zhixi pursed his lips and didn't speak, but Lu Xiaoran smiled: "The market is big, people's hearts are also chaotic, they all think that movies can make money, and everyone comes to film!"

“… But it's you guys who can really make the money!"

Chen Zhixi diverted the topic: "Won't shoot today?"

"Don't shoot anymore, Fa Ge and Liang Jiahui are going to promote "Cold War 2", I can come back tomorrow, shoot a hair!"

"By the way, Mr. Chen, do you have the contact information of Mr. Wu Mengda?"