On Monday morning, John arrived at Studio Crown, and before he could sit down and take a sip of coffee, Dani walked into the office. "Boss!" "Stealing Love" on Saturday and Sunday was counted at the box office and audience word-of-mouth. ”

With that, Dani handed the stats to John. John took the statistics and looked at them carefully.

For a full day on Saturday, the number of films scheduled in the theater was still 8, the average attendance rate was 6 more than on Friday, reaching 39, the average single-tube box office was $273, the average single-screen box office was $2,184, and the total box office for Saturday was $65,520, an increase of exactly $10,000 from Friday.

For the whole day on Sunday, the number of films in the theater remained unchanged, with an average attendance of 46 people, 7 more than on Saturday. The single-tube box office was $322, the average single-screen box office was $2,576, and the total box office on Sunday was $77,280, which was $11,760 more than on Saturday.

John looked at the statistics table and nodded, Saturday and Sunday are the days when the box office is released, so the box office increase is not unexpected. He cares more about the audience's reputation, which is the basis for testing whether the film has potential and whether it is worth investing.

John then looked at the audience word-of-mouth statistics table again.

In 1991, it was far less convenient to check the word-of-mouth of the film than it would have been in the future, and the famous American film review website Rotten Tomatoes had not yet been founded, and it would not be published until 1998.

Although IMDb was founded in October 1990, it was not ported to the Internet until 1993. So now if you want to check the audience's reputation, you can only go through the distribution company and arrange investigators in various theaters.

A total of 20,400 people watched "Stealing Love" on Saturday and Sunday, and the investigators collected a total of 15,631 questionnaires, of which 7,210 gave A+, 3,351 gave A, 3,412 gave B+, 1,589 gave B, and 69 gave C.

John thinks this word-of-mouth is very good, and the increase in the general audience will bring down the average rating of the film. And the word-of-mouth of "Stealing Love" can still remain strong despite a significant increase in audiences, which also fully proves the potential of this movie.

After reading the data, John looked at Dani and asked, "Is there any action on the New Line Film Company?"

John believes that as long as New Line Films looks at the film data for Saturday and Sunday, they will definitely take action, unless New Line Films does not want to make money.

Dani replied: "The new line film company is going to add 100 theaters in 30 cities, and the movie has been copied today, and the copy of the movie will be delivered to these 100 theaters tomorrow, and "Stealing Love" will be released in these theaters the day after tomorrow Wednesday." ”

After hearing the action of New Line Films, John nodded.

After adding 100 theaters, plus the 30 theaters in the early stage, "Stealing Love" will be shown in 130 theaters by Wednesday, and by that time, the box office of the movie will definitely increase significantly.

After the box office of the movie increases, the new line film company will increase the theater again, and the box office will also increase after increasing the theater again, which is like a snowball, as long as the reputation of the film in the later stage is strong and the publicity is in place, then "Stealing Love" will roll the box office bigger and bigger in such a continuous cycle.

"Dani, when will our publicity be in place?" John can rest assured about the audience's word-of-mouth, and he will now turn his focus to the promotion of the film.

"NBC will add 50 channels to the promotion of "Stealing Love" by tomorrow at the latest, and ABC will also put 20 channels into radio broadcasts. ”

"Good!" John nodded as he listened to Dani's words.

Now there are NBC and ABC, one TV and one radio station cooperate with each other to promote, plus the investment of New Line Film Company, as well as the assistance of AT&T, ICM, Pizza Hut, KFC, Starbucks, and Pepsi, it can be said that the promotion of "Stealing Love" has been very good.

John has invested tens of millions of dollars in publicity, and if he doesn't, he may really vomit blood. You must know that even Spielberg's "Jurassic Park" in 1993 spent a little more than $10 million on publicity.

But what kind of movie is "Jurassic Park"? A commercial blockbuster produced at $63 million, a film directed by a top director and operated by a top distribution company, so Universal Pictures dares to invest tens of millions in distribution fees. And what about "Stealing Love"? It's just a $10 million investment in romantic sci-fi films, the debut of a rookie director with a group of rookie production teams.

These two films, from the director to the distribution company to the production team, are completely incomparable, and the reason why John dares to invest so much publicity money is because he knows the final box office of "Stealing Love", otherwise he would not dare to invest in it.

With John's increased investment, the promotion of "Stealing Love" has covered the whole of North America, whether you are watching TV at home, listening to radio broadcasts, or going out shopping, you can see information about "Stealing Love".

"Hey, good morning, Winnie!" As soon as Winnie arrived at the office, her friend greeted her.

"Good morning! Winnie replied listlessly.

"Oh, my dear, why are your eyes swollen, are you crying and arguing with your boyfriend?" asked Tussaud with concern.

"Don't mention it. Last night I went to the movies with my boyfriend, and the plot of the movie was so touching that I cried so much that my eyes ended up like this. Winnie was a little helpless, if it weren't for that damn movie, her eyes would be so swollen like Cheerilee today.

"Oh! what kind of movie?" Tussaud was immediately interested when she saw what happened to her friend.

"'Stealing Love,'" Winnie said hatefully.

While Winnie and Tussaud are discussing the movie, there is a traffic jam on Roman Avenue not far from them, and Grell sits in a black Volkswagen depressedly and watches the dead convoy.

"It's a damn morning rush hour!" Grell cursed and turned on the radio, ready to pass the time.

"Hey, dear listeners, there is a traffic jam on Romain Boulevard right now, and if there is a driver who is going to go, I suggest you take a different route. If you're already trapped inside, don't worry, let's listen to a song to relax, the song I'm going to play now is called "Thank You", from the episode of the movie "Stealing Love", if you haven't watched this romance movie, you can take the female ticket and the crush to the theater, and when the time comes, it is guaranteed that they will fall on your shoulder and cry a lot, if it is a woman, you can also take the male ticket and the crush to see it, and then you can take the opportunity to fall on the shoulders of the male ticket and the crush. Let's listen to the song "Thank You" ....... ”

My tea's gone cold

I'm wondering why I got out of bed at all......

As the radio host's voice fell, Tido's "Thank You" sounded in Greer's car, but Greer didn't want to listen to the song, he was still thinking about the host's words, he had a crush on a female colleague June in the company, if according to the host, he could muster up the courage to ask June to go to the theater to watch a movie, and then June would fall on his shoulder and cry, then he could .......

"Hehehe......"

Greer thought about it and laughed lewdly, he felt that according to the host, it could be done.