Chapter 112: Two Days of Overtaking (6/6)
Many people praise "Operation Mekong", but in fact, the target is not Hollywood action movies, but "Super Typhoon" and "Earth-shattering" - full of invisible barrage of justice and victory...
The previous main theme, that is really called a main theme: all the characters are talking official at a glance, and it is clear that they want to sublimate you - I don't feel like I'm watching a movie, but like watching a news broadcast!
The only way to open the main theme movie is to change your mind and receive re-education.
But "Operation Mekong" is different...
He really made it as a commercial film.
Whether a feature film is good or not generally depends on two points:
First, of course, is the story itself good, is the story of "Operation Mekong" good?
Drug + murder + Golden Triangle drug lord, the theme itself is very burning.
This is also the reason why Lu Xiaoran directed!
The second is, of course, whether the story can be told well.
There are many examples of good stories but wrong stories, such as Fa Ge's "Confucius"...
Confucius and his lover Nanzi vs. Frankenstein Mozi...
The script of "Operation Mekong" is typical of three paragraphs - Hollywood narrative, Spielberg narrative: tiger head, pork belly, leopard tail.
Of course, there are drawbacks ...
Duan Yihong's role is not brilliant enough, too flat...
No way, this guy has a prototype.
That's it!
The biggest drawback, of course, is that the image of Nuoka is too retarded, this is really limited, you can only point to the end...
By the way, the first day of "Operation Mekong" was 160 million, and the Douban reputation was 8.2, it can be concluded that the total box office of this movie must exceed 500 million, as for whether it will exceed 800 million, it depends on whether "Star Wars" gives face...
However, the story of the real case has become a popular IP for film and television companies.
The film and television adaptation rights of "Pacific Battle Royale" were sold to Lay's Pictures for 1.2 million, and at the same time, Zhongnan Pictures and Qishu Youyu announced that they would shoot "Pacific Robbery", which was adapted from former Southern Weekly reporter Guo Guosong, and it was confirmed that it would be directed by Gao Qunshu;
"1986, Life and Death Drifting" announced that it sold 50% of the film and television adaptation rights for 2 million, and Ji Erwei, executive director of Ropes & Gray Communications, has also bought the adaptation rights of a documentary literature with the same theme...
Also, these people said: The Ministry of Public Security and the professional departments of the military will ask creators to be bold and not to have rules...
What do you mean?
……
One question is, if you can only watch a movie once a year, and you are a lover of Hollywood blockbusters, who would you buy this movie ticket for in recent years?
I guess it's Marvel.
And not Star Wars!
The thing is, now you can watch more movies...
And the Star Wars publicity is really amazing!
Many people blow: the basic plate is 1.5 billion, and some people say something 'I estimate that 2 billion a week is not a big problem'!
2 billion a week, it's not a big problem?
Do you know what the concept of 2 billion a week is?
"The Mermaid" exceeded 2 billion and took 9 days;
"Wolf Warrior 2" exceeded 2 billion and took 9 days;
Think all of China is a Star Wars fan?
If you want to say that "World of Warcraft" is 2 billion a week, it is estimated that some people still believe it!
Of course, the most feared thing is that the rhythm is brought up - "Vegetarian Chicken 7" is a typical example, a group of people went in to play half a point and still asked "Hey, which one is Paul Walker?"
If the wind of "Star Wars" blows, Lu Xiaoran will not dare to say the box office...
……
"Star Wars: The Force Awakens", with a box office of 200 million yuan on the first day, is the second in the history of imported films in mainland China, second only to "Furious 7"...
But the word-of-mouth is very average, Douban score: 7.2 points, the level of ordinary Hollywood blockbusters.
"The storyline is so-so, the character portrayal is not up to par, the casting level is not up to par, the ugliest man is the first, and the second is the first man, which seriously affects the mood of watching the movie. ”
"In addition to all kinds of tribute elements to frantically tease the nerves of old fans, what is so good about this film? Not to mention the story, there is nothing new about the visual spectacle!"
"Operation Mekong", with a box office of 162 million, far exceeds the attendance rate of "The Force Awakens"...
But a bunch of Star Wars fans on Weibo climaxed: "The Star Wars series is back! The whole process is high-energy and has no urine spots, high-quality special effects can't hide the full nostalgic style, and the heroine can play beautifully." The screening hall was packed, and the audience fell silent as soon as the classic soundtrack at the beginning sounded, and the audience applauded at the end!"
The movie is great, it's exciting, and the 3D effects are pretty good, and the opening song alone gives me goosebumps. ”
And then there's the fixed: a collection of Star Wars: The Force Awakens easter eggs and tidbits...
Like all fan movies, movies like "Thunder Sand Sculpture", "Black Panther", and "Superman: Man of Steel" are released, and there will always be 100 easter egg movie reviews...
There's always someone who knows something you're not interested in, and Amway gives it to you!
It's like a fan of XZ, how hard, how serious, how pitiful, how unpretentious...
What the hell is going on with me?
The film industry is very realistic, your family is dominant, and there will definitely be a lot of 'friendly troops' who are unhappy.
Now it's not that the 'friendly army' is unhappy, but that Disney is scared - Disney is really overwhelmed in the mainland market!
"The Force Awakens" is the beginning of the new series, if it doesn't explode, what will happen to the next fifteen?
- After "The Force Awakens", Disney said that it would produce fifteen Star Wars series...
"Operation Mekong" saw that it was going to surpass "Star Wars", and the bunch of big Vs who collected the money couldn't sit still and began to pick thorns.
But Lu Xiaoran thinks that there is nothing too wrong with "Operation Mekong", and the plot is burning enough, basically adapted from reality...
Endorsed by the Ministry of Public Security, Douban score of more than 8 points...
Thinking too much, it's not easy to find faults?
"The movie is so bloody, why not cut some of the scenes?"
"The General Administration actually approved the release of such a movie? The scale is too big, when I watched it in the cinema, I really doubted my eyes, especially when there was a 5-year-old child sitting next to me!"
"The characters are so facialized that I can basically guess the ending as long as I see a few characters! I really don't understand why there are so many people advocating such a movie?"
On the morning of the third day, a bunch of complaints appeared on Weibo and the marketing official account.
Is it too much to call these people a 'Muyang dog'?
It's a pity that these bad reviews were all suppressed by Orange's PR team!
Are you rich at Disney and poor with oranges?
Compared to marketing, than publicity, can you compare to oranges as an American company?
And Operation Mekong has a huge advantage: the political axe is chartered!
In addition, the bank chartered the venue, Bank of Beijing, and China CITIC Bank, which are the opening banks of Orange, are long-term partners, and Orange is their big customer.
In particular, the Bank of Beijing has more than 10 million chartered tickets.
The Ministry of Public Security chartered nearly 50 million...
Not only that, but the support of offline resources.
When the T3 terminal of the Capital Airport came out, the Optimus Prime of the Bank of Beijing gave "Operation Mekong", and "Outwitting Tiger Mountain" and "Detective Chinatown" also used this Optimus Prime in the promotion.
It's all free support!
As a result, "Star Wars" was overtaken by "Mekong" on the second day of its release, with the former having a single-day box office of 135 million, and the latter winning 142 million...