Sugar chips have their own views on the market.

The living space of actresses after the age of thirty is shrinking, and good opportunities are a minority after all...

And she's still so expensive!

In addition, the rapid expansion of the film market has brought a huge number of new audiences.

What they like is the light and shadow special effects of Hollywood-style industrial blockbusters, and the fights and killings of iron-blooded tough guys!

It has long been the same as those audiences who prefer acting, art films and romance films more than a decade ago.

Nowadays, most male audiences don't like to watch women's dramas about love, and most female audiences don't like too many scenes of female characters, delaying watching tough guys and handsome guys...

This is the inevitable result of the further development of the film industry, male stars are mainly responsible for large-scale industrial films, all kinds of science fiction films and action movies have become the absolute mainstream, even if it is Hollywood, the international film center, many Oscar-winning actresses, the same for the various bordered characters of Marvel superhero movies!

Therefore, Mesozoic actors have become the main force in the market!

In a word: the gender ecology of the film industry is growing in one direction, and the status of actresses has plummeted.

Of course, this circle will always be the background > acting > face!

Therefore, "Gravity", a $150 million Chinese film history-level production, Lu Xiaoran asked her to be the absolute protagonist.

But so what?

Tangtang has no extravagant hopes for his acting career, and has never wanted to be a people's performing artist.

RMB actors...

She is also disgusted, the most important thing is that she knows her own strength very well - it is unlikely that she will transform into a Tsing Yi faction with her acting skills...

Then form your own game and be a producer!

By the way, a few new generations...

The status will not be vain!

37, which is the current number of artists in Sugar Candy Studio.

At a time when celebrities have set up studios and the scale of brokerage companies is gradually weakening, Tangtang Studio, now renamed Tang Xiao Culture, has been expanding its artists, and in 2013 it reached more than 30, including many mature artists and backbone artists.

Covering all age groups from the post-60s to the post-95s.

Most of them are self-casting.

The brokerage company just helped to go through the accounts, for example, Wu Gang, Group Feng, Ni Dahong...

These have workplaces!

“… Zhang Xincheng is your person! Yin Xiaotian and Pan Yueming are also..."

Forget it, most of the actors in "Detective Chinatown" are artists of Tang Xiao Culture: "By the way, Zifeng's brokerage contract was also signed to you, right?"

"Hmm. Tangtang continued: "Recently, we found that if we want to find good seedlings, we can't wait until we graduate, we have to start at the time of the art exam. ”

"For example?"

"There's a guy named Di Lire, we contacted her the year before last!"

“… How old are you?"

"21 of the year. ”

"Then will she and Xiao Chen collide with resources?"

“… What are you afraid of colliding with resources, there must be a competition mechanism internally!"

……

On October 10th, "Shocking Demon Thieves" was released, and the theater gave 28% of the films, and the schedule of "Moon" was cut to only 18%, and the single-day box office remained around 10 million;

On October 12th, "I Want to Be Good with You" was released, and the theater gave 24% of the film schedule, and the film schedule of "Moon" was cut to 16%, and the single-day box office fell to 6 million...

On October 17th, "Wolverine 2" was released, with 32% of the theaters scheduled, and on October 18th, "Special Identity" was released...

"The Moon" finally only has six percent left, and the single-day box office has dropped to 3 million...

At this time, the cumulative box office of "Moon" is 762 million...

Orange directly chose "Moon" to be released - Orange Cinema still has sporadic pomp.

That night, log in to the three major video websites...

The entire window period is 22 days from the release to the login to the video site!

Orange Images makes an announcement:

"The issue of the film window should be treated differently for different films. For technology-driven films, it is necessary to extend the window period to meet the viewing needs of more audiences, and for content-driven films, the window period can be appropriately shortened, which is more effective for the protection of film copyrights!"

"Shorten the "window period" for movies to be launched on Internet platforms, leave no room for piracy, and bring more value and room for improvement to the traditional film industry. ”

"The 22-day window of "The Moon" is a useful attempt!"

Of course, two months later, the fourth-quarter financial report showed that the online copyright of "Moon" was sold for 24 million - the three major video companies, each bidding 8 million...

On-demand + advertising sharing (two weeks) is 28 million...

In other words, just online, "Moon" has already paid off!

The three video platforms are not philanthropists, they want Orange to be the vanguard to meet the artillery fire of the theater...

Therefore, "The Moon" will decisively choose to be released after falling below 2 million in a single day...

In fact, they initially offered a buyout of 120 million and issued online!

Lu Xiaoran didn't agree...

is still the same sentence, the conditions for independent online distribution are not yet mature, and the orange itself has a theater line, is it possible to let the self-operated orange theater line drink the northwest wind?

The reaction from the theater chain was fierce, saying that 'movies should respect the rules, and the 28-day window is the principle!'

It also issued a statement: clarify the boundaries of the window period between the screening terminals and the content of cinema theaters, especially strictly supervise the online broadcast window period of films that are initially submitted for approval as cinema films, and improve the industry standard system.

The producer ignored them and directly sent a film schedule: 4 percent to 8 percent, the comparison of the film schedule of "Moon" and "Shendu Dragon King", and the sentence 'You can press the film, but we can't release it in advance?'

Although there is no hard and fast requirement for how long the film can be released in theaters, the one-month "sale period" has long been an unwritten rule.

is their pressing film, and the box office of "Moon" fell by 2 million in a single day...

Then, Orange chose to be screened and on-demand online.

There's nothing wrong with that!

But from the perspective of the theater chain, this is Chi Guoguo's betrayal - "Moon" can be called a phenomenal hit, with a box office of 762 million, and the popularity is still there...

It's completely the cinema press to suppress the heat!

They want to give the oranges a little color to see!

Lu Xiaoran's reaction is even more absolute, if you press the film, I will release it!

This head can't be opened, what if other producers follow suit in the future?

Can the cinema chain still control the right to speak?

Wanda, Jinyi, and Dadi jointly wrote an open letter and reported it to the General Administration...

It's a bit of a big deal.

……

"Aren't you giving us a problem!"

In the office of the General Administration, Tong Gang personally poured him a cup of tea, sat down firmly, and said with a smile: "Let's talk about it, what's going on?"

"Actually, it's very simple, the contest between the distributor and the theater chain. ”

Lu Xiaoran started talking from the account sharing: "I really think that the account sharing is a little unfair, the State Film Monopoly Management Committee has introduced a series of measures to protect the interests of the theater chain, and the General Administration has issued the "Opinions on Accelerating the Construction of Movie Theaters and Promoting the Prosperity and Development of the Film Market", with a maximum funding of 300,000 yuan for new theaters, you see, let them take the benefits, and they will not give in to the account sharing!"

"It took us half a year to negotiate a stepped account split, and then Huayi publicly surrendered... The cinema chain may feel that the opportunity has come and want us to bow our heads..."

"Since you are pressuring me to schedule films, I will open up new channels, which is a very normal market behavior!"

Tong Gang nodded, signaling that he knew, and then spoke: "The goal of reaching 80,000 screens in 2020 has been set..."

"What? 80,000 screens, why do you want so many screens?"

"Build a moderately prosperous society in an all-round way..."

"Ahem... What does this have to do with 80,000 screens?"

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