There was laughter in the audience, but Yuyang didn't care, and continued to hold up the second picture, which was a photo of a "Wal-Mart" supermarket and a photo of a commissary, and he continued to ask loudly: "I also want to ask everyone, if you want to buy some department stores, which one will you go to?"

A person suddenly stood up in the audience and said with a smile: "I said big brother, do you really think we are dirty, or what's wrong? Who doesn't know that Wal-Mart? The environment is good, it is convenient to buy things, I really want to buy a lot, I must go to that one! What can I buy at the commissary?", "Yes, it's thi!", "Why does this big brother ask some questions early in the morning?"...

Seeing that there were waves in the audience again, Zhao Feiyan was so anxious that he couldn't do it, his little face instantly turned red, and he couldn't wait to scold and let the people below be quieter!

Yuyang finally said loudly again: "Fellow countrymen, everyone be quiet, please listen to me! In fact, this first picture, the two TVs are... It's exactly the same, and the following brands are added by myself, but everyone doesn't watch TV at all, and they all think it's definitely better and more expensive!

"What's the same TV?Big brother, you're cheating!", "That's, that's it, bullying our honest people!", "What kind of routine is this?"... Yu Yang laughed loudly: "This is the power of the brand!" As soon as these words came out, the following suddenly fell silent, and his eyes looked at Yu Yang in unison, wanting to hear what he was going to say.

Yuyang cleared his throat again and said loudly: "The same thing, but because of a name and make everyone feel good, this is called brand power! Brand is not just a name, and behind this name represents countless things, including quality, technology, price... And so on, for example, when I say Quanjude, what do you think of?"

"Roast duck!"

"What about Jingdezhen?"

"Ceramics!" The people in the audience were not as noisy as before, but began to keep up with Yuyang's rhythm.

Yu Yang nodded lightly and said with a smile: "What about the light bulb?"

"Daming Bulb Factory!" someone in the audience shouted loudly, and as soon as the words fell, everyone laughed.

Yuyang said: "Yes! Your reaction is right, but the reason why you think of Daming Bulb Factory is because you work here, we can't let all people come here to work, right? So we have to let others remember us through other ways, such as quality, technology, brand image, etc., when it comes to brand image, I want to ask you again, if you see a white-bearded old man with a smile on his face, what will you think?"

"KFC!" Zhao Feiyan on the side suddenly replied loudly.

Yuyang turned his head to look at her, and couldn't help laughing: "Yes, this is called brand recognition! So, my first plan today is to let our light bulb factory change its brand image! Daming light bulb factory, at first glance, it doesn't look like a very big enterprise, so no one is willing to spend a high price to buy our things, so we can't make more money to buy plants, equipment, and can only make some ordinary light bulbs, so sooner or later it will be eliminated by the market... ”

"Then what do you say you want to change the brand?" shouted someone in the audience.

Yu Yang replied: "I think our brand should be more atmospheric, instead of calling Daming Bulb Factory, it is better to call it 'Ming's Lighting', in order to give people a sense of large scale, plus the word 'group', it is called 'Ming's Lighting Group'!

"I'll look at it!", "Listen to the foreign atmosphere!"... I don't know when the people in the audience have changed from the ridicule just now to some support for Yuyang.

Seeing this, Yuyang hit the railway while it was hot: "Not only do we have to change our name, but we also have to invite an image spokesperson!"

"Image spokesperson?" someone in the audience wondered. "Who are you going to invite?", "Surely the cost is high?"...

Yu Yang waved his hand and said with a smile: "Don't pay it, just ask for it!" "What? Are you kidding?", "Let one endorse you?". To everyone's surprise, Yu Yang pointed at the big dog that had scared him - Da Ming!

Yuyang said loudly: "I want to ask you, have you ever seen a light bulb factory that uses a dog as a spokesperson?"

"Of course not!" said the people below in unison.

"If there was a light bulb factory that used dogs as spokespersons, would you remember that?" asked Yuyang.

"Of course!", "This will be remembered!".

Yu Yang said with a smile: "This is our purpose! Let others remember us! What's more, Daming doesn't look like a dog at all, it's more like a wolf, isn't it popular to say wolf spirit now? I think the wolf's division of labor and cooperation, discipline, and desire for everything should be the spirit that we should have in the future! Therefore, it is just right to be the spokesperson!"

"Hey, I have a little sense to listen to this baby. "yes, it's not too much of a problem with brain seeds. "I think so. ”。。。

Just as the audience began to discuss, someone suddenly shouted loudly: "It's just nonsense, let a dog speak for it, and then change the name of the company to make the enterprise develop? I said that this morning's farce should be over, right?" As soon as the words fell, the courtyard was suddenly so quiet that even the sound of a needle falling on the ground could be heard, and it was none other than Director Li who spoke! I don't know when, he had jumped to the front of the crowd, staring at Yuyang viciously! Everyone was already afraid of him, and when he said this, how could anyone dare to answer, but he just lowered his head and didn't dare to come out.

Li Laohu's loud reprimand, did make Yuyang a little embarrassed, but it seemed that this matter was also expected by Yuyang, he glanced at Li Laohu, and replied calmly: "Director Li is right! Of course, changing the name cannot bring the development of the enterprise! But this is just the beginning, its meaning only represents that our Daming bulb factory has begun to change!"

"Change, I want to hear what kind of change you have!" Li Laohu said sharply.

Yu Yang took a deep breath, no longer facing Li Laohu, but continued to say to everyone: "The second picture I showed you just now is the key! Why do people choose Wal-Mart? There are many reasons, such as the complete range of goods, the convenience of purchase, the good shopping environment, the good service, and so on! Combining its advantages, there is finally Wal-Mart, and only then does everyone have the choice of going to Wal-Mart to shop!"

Yu Yang paused, continued: "Today's era, change very fast! Ordinary light bulbs can only stay in the townships, rural areas, neither can afford to sell prices, sales are also low, the first step we want to do after changing the name is product innovation, such as energy-saving lamp products on the line! This will definitely make the market and customers look at us again! So we must increase investment in science and technology, expand the plant, to attract more technical talents... In addition, it is necessary to strengthen the external image output, such as opening a franchise brand image store, unified publicity patterns... Today is the rapid development of real estate and the Internet market, we used to just do some wholesale market, in the future we want to enter the real estate, to enter the home improvement industry, but also to combine the Internet to do network marketing... Finally, I would like to say, 'As long as you choose the right route, pigs can fly to the sky on the tuyere'!"

Yu Yang spoke freely for more than half an hour, and most of the people in the audience listened to it half-understood, but vaguely felt that what Yu Yang said was very reasonable, and in the end, the pig could also fly to the sky, and everyone couldn't control it anymore, although Li Laohu was present, everyone couldn't help laughing!

Li Laohu naturally heard it in a fog, and when he saw everyone laughing, his face was already pale, and after thinking for a long time, he finally burst out with a sentence: "Listen to what you said, the head is the Tao! Have you ever thought about how much it will cost? Do you have all this money? You students will talk empty words... ”

"I have!" When everyone heard this, they hurriedly looked over in unison, and it was Brother Zhao who said this from beginning to end! As soon as this remark came out, even Li Laohu was stunned! Brother Zhao walked over, looked around, and then said loudly to everyone: "Do you think what he said can be true?"

"Yes!!" Everyone did not hesitate at all, and immediately responded loudly in unison, I am afraid that even Yuyang himself did not expect that the people below would have such a reaction.

"That's it!" Brother Zhao replied loudly, so he turned to Yuyang and continued: "I'll leave this matter to you, can it be done?"

"Brother Zhao, this... Li Laohu was just about to dissuade him, but suddenly Brother Zhao raised his hand, signaled him not to speak, continued to stare at Yuyang, and asked, "You will talk about it in front of everyone today, can you do this?"

Yu Yang was asked by this, and suddenly his palms began to sweat, Brother Zhao's reaction he really didn't expect, his original plan was to put forward a plan, this matter suddenly turned into a question if he could do it, he seemed a little caught off guard! He slowly raised his head, looked at Brother Zhao, and saw that Brother Zhao's eyes were full of expectation!

Yuyang didn't hesitate any longer, and immediately said loudly: "I... I can do it!"

"Okay! I, Zhao Anping, am appointing Yuyang as our Daming Bulb Factory today, oh, no! The marketing manager of Mingshi Lighting Group, who is responsible for brand building and marketing! Do you have any opinions?" Brother Zhao asked loudly.

"We have no opinion!" the crowd chimed in.

From today on, the sales and brand affairs will be handed over to you, and the money will be handed over to me, and we will work together!" As soon as the words fell, Brother Zhao slapped Yuyang on the shoulder!

Yuyang was slapped by this and almost didn't stand firm, but when she was about to take a step back, what she didn't expect was that Zhao Feiyan ran over from nowhere and hugged Yuyang tightly...