Generally speaking, there will be advance notice of the movie roadshow, and the film's WeChat official account and the official account of the cinema will provide detailed roadshow information.

Of course, the fan base is the fastest way to send out the news, and they are faster than the channels of the official account!

In addition, the App of the ticketing platform will also indicate the number of "pre-screening meeting" and "post-screening meeting", and directly click on the hyperlink to buy tickets.

But this kind of ticket sells out quickly, don't try it if you don't have super high speed!

The roadshow is a choice of national tours with a one-day stay in each city.

In a day, you need to run several movie theaters, as many as you can...

Taking into account the different cinema chains, try to go to and cooperate with the distributor's cinema chain and strong cinema chains;

On the other hand, it also takes into account the needs of the audience, and spreads all over the city as much as possible, which can be described as a full itinerary.

Since the release of "Mekong", Lu Xiaoran has not had a good rest, he has to run all 18 cities in the country in 20 days...

Tired of a beep, fortunately, the results of "Mekong" have been very good...

......

"Mekong Operation", from the beginning of filming, Lu Xiaoran made a box office estimate, 10-1.5 billion!

It is unlikely to break 2 billion, even if it is 1.6 billion written on the orange ticket, Lu Xiaoran feels a little difficult...

Because the wax moon is approaching, generally speaking, the market of the wax moon will not be particularly high...

There are also "Psychic Detective", "Extreme Challenge: Royal Treasure", "The Last Wizard Hunter", and "The Return of the Bear Heart" that have been released one after another...

Most importantly, on the 23rd, "Kung Fu Panda 3" was released...

If it's full, it's a 15-day schedule...

Even so, according to the calculation of 1.5 billion, "Operation Mekong" is also a big profit!

The cost is 300 million, and the box office is 550 million...

Moreover, for the above, the income of this movie is not in the box office, but in the hearts of the people.

The Ministry of Public Security continued to cooperate with Orange on "Operation Fox Hunt"...

Chen Zhixi hung up the phone: "We received the news that "Kung Fu Panda 3" was withdrawn for a week..."

“... Huh?"

Lu Xiaoran was stunned...

Damn, this is a breach of fairness, right?

Chen Zhixi hurriedly explained: "... It's really not our pot, they want to enter the Spring Festival stalls, and they also have to consider the global simultaneous release!"

"Sync?"

"It's the 29th in North America, so..."

Lu Xiaoran nodded, signaling that she knew...

In North America, "The Force Awakens", "The Revenant", "The Big Short", "Spotlight", "Room" and so on are inextricably fought...

There's really no room for Po...

By the way, "Room" is a film produced, produced and distributed by A24 and Orange Manufacturing, and the second Olympic film...

This movie is only screened in a few theaters, and it is not ready to be released on a large scale, so it may be sold directly to Netflix or released on DVD...

Lu Xiaoran didn't think about this, but asked rhetorically: "Didn't the Spring Festival stalls? Doesn't the theater chain promote the three films "Mermaid", "Three Dozen White Bone Spirits", and "Macau Fengyun 3"? Does "Kung Fu Panda 3" have a chance?"

Chen Zhixi shrugged: "Who knows..."

"Anyway, almost all theaters bet on "Mermaid"!"

"Okay, I see..."

......

"Kung Fu Panda 3" was withdrawn for a week, which means that "Mekong" can still dominate the film schedule for a week...

This means that "Mekong" should still be able to collect another one to two hundred million at the originally expected box office.

Meddlesome!

The more this is the case, the more you can't be sloppy, and the roadshow still has to continue to run...

Well, the single-day box office of "The Force Awakens" has fallen below 15 million...

Not only did it not reach 2 billion, but now even 600 million is a bit hanging ...

Disney has been laying out for half a year, but it has no effect - less than 600 million, which means that the total box office is less than 100 million US dollars, and the account sharing will be less...

The Chinese box office of "Star Wars" is not only related to the success or failure of the global box office, but also related to the "Star Wars" of Disneyland in Shanghai next year...

No, they decided to select two Chinese actors to play in the next Star Wars movie...

Of course, this has nothing to do with Lu Xiaoran, Lu Xiaoran has nothing to do with Disney, even in North America, it is Universal that is close to orange manufacturing.

So, the job of recommending actors cannot fall on oranges ...

But there is a high probability that it will fall into the hands of Mr. Jiang Zhiqiang, the first producer in Asia...

But it doesn't matter, it's not ten years ago now, going to Hollywood to play soy sauce can blow international superstars - who Nima cares about international or not?

Your movie is not good, no matter how international it is, it is useless!

Times have changed, in the era of information reciprocity, what the so-called international superstar looks like can be seen through at a glance - Yang Tianbao took over "Independence Day 2", in addition to all kinds of boasting from her fans, passers-by are very calm...

......

Beijing, the last stop of the roadshow of "Mekong", many people came, including Zhou Xingchi...

It is not only to promote "Operation Mekong", but also to warm up for "Mermaid".

At this time, "Mekong" has been released for eight days, and the box office has exceeded one billion...

Put it on others, it may be worth blowing a wave, Lu Xiaoran...

Thinking too much, even his own films, "Operation Mekong" can only rank fourth at the box office.

But it has set a new box office high for the main theme movie...

A reporter at the scene asked: "The box office of "Operation Mekong" is not as good as "Monster Hunt", what do you think?"

"When I make commercial films, in addition to experimenting with film skills, I also have a basic goal: to return to the box office and not let investors lose money..."

"Operation Mekong has paid off, and the reputation is also very good, I am very satisfied!"

""Monster Hunt" belongs to the family carnival genre, and it is not the same genre as "Operation Mekong" itself, so this cannot be compared..."

The reporter mentioned big data + traffic = box office, and asked Lu Xiaoran what he thought about it.

"I don't think people have any misunderstandings about big data?"

"Traffic and fans are not the same as big data, whether a movie can sell well, the most important basis for judging is the movie itself, and it is very stupid to use big data to judge a movie!

"This method of shooting movies is completely contrary to the production process of movies and TV dramas, and I will never do it! ”

"I always think that the most important thing about a movie is the movie itself, not any big data!"

The reporter then asked, "Then why do you have to buy a lot of IP?"

“... I bought the original book, IP adaptation of film and television works, is a project that is being carried out all over the world, "The Lord of the Rings", "Harry Potter", "Twilight"... Including the "Fifty Degrees" series created by Orange Manufacturing, they are all based on the original work!"

"What I'm more disgusted with is to get a few so-called traffic starring rumors, and slipped a large number of fans, and got up on their own before the broadcast became popular, and before they filmed, there were TV stations to pay for it, how can this kind of production model produce good works?"

"What do you think?"

“... I'll just sit and watch..."

Lu Xiaoran answered with a smile: "Xing Ye is different from ordinary people, he is the biggest IP himself!"