Chapter 259: Ask her to be a model
There are two main topics for their meeting:
First, they want to discuss the issue of speeding up the production of clothing.
The company's Hanfu, no matter which series, sales have been lukewarm, coupled with complex workmanship, so the stock is limited, the existing ready-to-wear in the warehouse can not meet the order volume at all, and the hot-selling Hanfu styles on the official website have either been off the shelves or have been broken.
The manager in charge of production management said that he had informed the factory to work overtime this week, and by next Monday at the latest, a batch of ready-to-wear garments should be available.
Secondly, they need to figure out the reason for the surge in orders on the official website!
The most incredible thing is that until this moment, the number of views on the official website is still increasing.
The technical director in charge of the operation of the official website came to the meeting with his own laptop, and he made a table of the background data of the website to facilitate an intuitive understanding of the situation, and found the starting point of the traffic increase, which was at 8:02 p.m. the day before.
According to the message of the buyer on the website, the technical director found the long Weibo of the gossip Hanfu, found the Douyin account of the "little ladies", watched the ensemble video of Liu Yan and Li Xiaoru, and touched the melon, he found the video and photos of Liu Yan wearing "Fenghua" before, and he showed these materials to the boss Hu Jie, as well as other middle-level people.
"This girl is a very popular Internet celebrity among young people, also known as the 'Hanfu Goddess', she has appeared five times in the 'Fenghua' series of Hanfu. The first time I wore Xianjin and starred in a Douyin student skit, the second time I wore string songs and Yuehua, took a personal photo and posted it on Weibo, the third time I wore Huai'an, played the guqin at the graduate concert of the Capital Conservatory of Music, and the fourth time I wore coral, and took the Douyin video I just showed you. ”
It was because she wore the entire series that this netizen who loves Hanfu on Weibo posted an article detailing Zhong Dong's design, and with the latest video to bring up the wind, this Weibo became popular, driving netizens to browse our official website. ”
Hu Jie listened very carefully, and also made notes, the notes focused on "Weibo", "Douyin", "Hanfu Goddess", "Little Ladies", she is really old, can't keep up with the current trend, she didn't even think about it, through such a way of publicity, to promote the clothes designed by her husband, to increase the company's profits.
She said, "Actually, it was the old bell who took advantage of the wind they brought with him to catch fire." ”
As soon as her words fell, Zhong Jiangnan pushed open the door of the conference room and walked in, except for Hu Jie, all the participants immediately stood up and looked at him respectfully and surprised.
Zhong Jiangnan hung the name of a chairman in the company, all year round, he only appeared here on the day of the annual work meeting, usually he either stayed in his studio, or walked around China, after all, fashion design is also an art, need inspiration.
Zhong Jiangnan handed over the design draft and sample clothes to his wife, and didn't care about anything else.
Hu Jie once joked with friends that her husband was like an immortal in the world, indifferent to fame and fortune, unsociable, and obsessed with design.
Therefore, Hu Jie was also surprised that Zhong Jiangnan did not inform in advance and suddenly came.
Zhong Jiangnan smiled and said, "You continue to hold the meeting, I am here to observe." ”
Hu Jie hurriedly asked the secretary to add a seat next to her,
When Zhong Jiangnan sat down, the others dared to sit down.
Hu Jie gave the technical director a look, and he hurriedly continued to talk about the information he had collected, "Before the hot-selling ready-to-wear styles are off the shelves, the number of orders on the official website is equivalent to the sum of the orders for a whole month under normal circumstances, and even the unpopular styles are about to be sold out." ”
The manager in charge of sales was also very excited, saying, "According to the feedback from various counters and stores, the sales of ready-to-wear in our physical stores have skyrocketed by 60%, and the high-end bookings have increased by 20%, among which the most popular style is 'coral'." ”
Zhong Jiangnan said with a smile, "In the past, 'coral' was difficult to sell, everyone thought the color was bright, and only 3 sets have been sold so far. ”
It's not just "coral", Zhong Jiangnan thinks that his Hanfu is worn by her, people pick clothes, clothes also pick people, it is amazing that every set of Hanfu is extremely suitable for her, she perfectly blends classical elegance and modern leisure and comfort.
She is simply a model designed by God for his Hanfu and carefully crafted!
Zhong Jiangnan asked the technical director, "What's the name of this girl?"
The technical director said, "Her real name is Liu Yan. ”
'Liu Yan....." Zhong Jiangnan read it again, "She is a fresh face, I haven't seen her." ”
"Are you mistaken? Our high-end customers are all registered with their real names," Hu Jie said. She still wants to contact this girl.
All orders that need to be customized are tailored by Zhong Jiangnan to the customer, and the pricing of tens of thousands of dollars also includes the service fee of the master.
Zhong Jiangnan has a record of the size data of each customer, he opened his notebook and checked, there are only three names in the buyer information of "Coral", and there is no name of Liu Yan.
Of course, Zhong Jiangnan would not think that Liu Yan was wearing a pirated copy, he was very confident, and no one could imitate his clothes, so her Hanfu must belong to one of the three buyers.
Seeing her husband thoughtful, Hu Jie asked him, "What do you think?"
Zhong Jiangnan said, "I want to ask her to be my model." ”
Hu Jie was surprised, "Haven't you always disdained to use models?"
In the first half of this year, he has been living in the ancient capital, visiting various museums and ancient sites, talking to various archaeological and historical experts, and rummaging through relevant ancient records, just to find inspiration, so that most of this year has passed, and their company has not put on any new Hanfu.
In the past, Zhong Jiangnan had never looked for a model, he had stable customers, and every time his sample clothes came out, naturally some people were willing to spend a lot of money to buy them, so they didn't have to worry about sales.
But this time, he attaches great importance to "Autumn Moon in the Han Palace", not only because he has poured a lot of energy and effort into "Autumn Moon in the Han Palace", but also because of his design, which happens to collide with the new movie "Autumn Moon in the Han Palace" shot by the internationally renowned director Lin Zhizheng in the ancient capital.
After being introduced, he met Lin Zhi in the ancient capital and had a meal together, and Lin Zhi was full of praise for his Hanfu after reading his draft design.
Lin Zhi said that if he had known him earlier, the costumes of the heroine of "Autumn Moon in the Han Palace" would definitely be all in the Hanfu designed by him, but unfortunately, the movie has already started shooting, and his design has not yet been completed.