Chapter Twenty-Seven: Full Fire!
Donghua Media, office area.
All the employees in the planning department have almost worked two nights in a row to polish the MV of "Song of the Pig".
Lin Ye looked at the MV of the finished product, and he was also very satisfied, compared to the rough production of the original world singer Xiangxiang, it was really much better.
And now, it's the turn of the publicity and distribution side to get busy, just a few minutes ago, director Zhang Wenhua personally clicked on the release.
On the list of new songs on more than a dozen mainstream online music platforms such as Qiuqiu Music, Scaring Rice Music, and Netcool Music, a seemingly inconspicuous new song [Song of the Pig] suddenly jumped to the end of the list.
The new song list is generally a record of the new songs released in the current month, and the ranking is carried out according to the playback and popularity, and it is usually only ranked in the top 100.
Many listeners and fans will also get used to looking for songs on the player's new song list.
Therefore, a consensus has basically been formed in the entertainment industry, and if a singer wants to release a new song, he will hit and buy the list.
This list generally refers to the new song list, as well as the popularity list on the first page of each player.
Like those online singers, who do not have the operation and resources of a brokerage company to operate, they release new songs, and basically they can't make any waves, so they drown at the end of the new song list.
Unless it's really good, it's possible to fight your way out of the new songs of the first, second and third-tier stars.
Otherwise, on the basis of the major brokerage companies frantically brushing the list and throwing money, there is no possibility of getting ahead at all.
This is also one of the reasons why Lin Ye gave up the million-dollar annual salary of Tianhe Advertising and chose to continue to stay in Donghua Media.
He has a lot of good songs in his head, and if he releases them by himself, he can indeed become famous and make money, but with the help and operation of professionals like Zhang Wenhua and Zhuang Shaoxian, the effect will be faster and more comprehensive.
No, when Lin Ye walked to the side of the Propaganda and Resources Department, he saw them busy.
"Xiao Zhou! Qiuqiu Music is already on the list, now you can stop for a while, wait for natural growth, and see the effect of the first hour on the list. ”
"Arlene, the music editor of NetCool Music, told them that this is the top artist in our company now, and asked them to give a rolling recommendation on the homepage of the app......"
"Xiao Huang! How about Weibo? Has the list started? The fan support club doesn't need to be established so quickly, after all, it's a newcomer. You can prepare to start the topic of "Why did the mysterious singer [Song of the Pig] become popular overnight] and strive to be on the hot search ......"
"A few entertainment news headlines, bought by time period. Remember, be sure to let the host emphasize that the singer of this [Song of the Pig] is very mysterious and does not show his face...... This is our core persona and selling point. ”
"How about the writer you found? At least 100 advertorials first! It is to brush the volume, so that the popularity can rise, just like the last time Chi Feifei celebrated her thirtieth birthday, they all moved. ”
"Prepare dry food! Today, our department stayed up all night, and the two directors gave a death order. Tomorrow, the new song list must be in the top three, and the popularity of Weibo will hit the headlines with money! On the budget side, there is still one million ......"
......
All the publicity and distribution resources of Donghua Media Company were almost at this time, and they were in full swing for [Song of the Pig].
Zhang Wenhua and Zhuang Shaoxian completely gambled on the future of the company on this song [Song of the Pig] and on the plan to create a "masked diva".
And Lin Ye, who had never been in contact with the operation of this kind of company before, was also an eye-opener.
Indeed, any star who can become popular is not for nothing.
Behind this, there is a professional team to carry out various operations and hype.
Lin Ye took a look at the time, [Song of the Pig] was released at seven o'clock in the evening, and now it is eight o'clock, and in just an hour, it has already entered the seventy or eighty places on the new song lists of major music platforms.
And, there's already a lot of real heat coming in.
Many users released the song on the new song list and recommended positions, and they clicked on it curiously.
The number of streams began to skyrocket, and the comments under the song also surged.
Lin Ye also curiously clicked on the net cool music and looked at the various comments on it.
Dream Chaser: Haha! This song is so funny, but it's still very good. I'll be able to sing it after listening to it twice.
My husband is also a pig, I just sent it to him, and he listened to it very well, haha......
[If you don't lift it, it's a sunny day]: Wanyu? I haven't heard of this singer! Why don't you show your face in the MV? But it seems that it's going to be popular!
[Smiley_G]: It's such a cute song, now it's like crying when you listen to it, and you travel back to elementary school in minutes!
[Smile to Warmth]: Why is this song so joyful, but I cried when I listened to it! Everyone listens to the last sentence is the point, alas...... I miss him so much!
......
commented one by one, at the beginning, Lin Ye could still brush his head, but slowly the comments increased, and Lin Ye didn't have time to read them.
Especially at ten o'clock in the evening, the official start of the nightlife, the popularity of [Song of the Pig] is completely fermented.
[Song of the Pig] officially entered the top 50 of the new song list!
You know, two weeks ago, a king and a diva just released a new album.
There are twelve songs in one album, and the two albums of King and Queen of Heaven are 24 songs, basically in the top 50.
There are also some other A-list stars, all of whom have one or two songs in the top 50 of the new song list.
At this time, it is impossible for a single released by a pure newcomer to rush to the top 50 of the new song list, even if there are resources to put it into operation.
Because you have the resources to smash, others have the same, and even ...... The studio of the king and queen of heaven smashed more hard, more thoroughly, and regardless of the cost.
However, it was in such a situation that the single [Song of the Pig] sprung up, and in just a few hours, it rushed to the top 50 of the new song list.
The number of playbacks has exploded from 100,000 at the beginning to one million.
But that's just the beginning.
Including the topics on Weibo, in addition to some topics of the company's operation, there are also many fans who come to join the discussion of "Who is Wanyu?".
Soon!
At 12 o'clock in the morning, [Song of the Pig] quickly exceeded 5 million views and 5,000 comments, and quickly climbed to the top ten of the new song list.
This top ten is not a single music platform, but on almost all mainstream music platforms, it has rushed into the top ten.
"Haha! Top 10......! Five hours! Shaoxian, two weeks ago, the song was released later, and the first title song entered the top ten, didn't it take three hours? We were only two hours late. ”
Looking at such beautiful data and results, Director Zhang Wenhua was about to laugh out of the pig cry.
Everything was a hundred times better than he expected!
In particular, the mystery of the identity of the singer "Evening Fish", under the guidance of deliberate guidance, quickly became a hot topic on Weibo.
"It seems that the popularity is far from its peak. Strike while the iron is hot, Lao Zhang, don't you know the deputy editor-in-chief of Entertainment Toutiao? Let him arrange tomorrow's entertainment headlines......"
Zhuang Shaoxian is also overjoyed, he has made so many albums, even if it is Chi Feifei's title song, it will take a day or two to slowly climb to the top ten of the new song list.
And now, from the operational data at the beginning to the full-scale outbreak later, the actual publicity and distribution resources are not as much as Chi Feifei's, but it has achieved more than ten times the effect.
Even, even if all the publicity resources are withdrawn now, the already popular [Song of the Pig] will continue to rush to the top three of the new song list under the pursuit of fans.
......