Chapter 263 Worldwide Charges
A slightly chubby employee gasped and said, "Hello Mr. Jiang." That's right, because one of the last patients who participated in the physical hair growth program was a member of the 'Bald Friends'......"
"Bald Friends?" Jiang Bo raised his eyebrows, this is really a very happy name.
The employee nodded and said, "The Bald Friends Association is a hair loss group located in Shanghai, and there are 2,000 people in the group. This patient took photos of his daily treatment and sent them to the group of the Bald Friends Association, so he ......
Today is the weekend, under the auspices of the group leader, the group members of the Bald Friends Association came in groups, a total of more than 200 people, all of whom are suffering from hair loss.
And according to their group leader, there are still people coming one after another, and it is expected that there will be more than 400 people. ”
Jiang Bo was stunned, thinking to himself, the people of the Bald Friends Association, are they so rigid, how many people will come?
In fact, it was Jiang Bo who underestimated the desire of hair loss patients for thick black hair, which is no longer just a matter of hair, but face, dignity, self-confidence and quality of life.
Jiang Bo asked, "How is the company going to solve it?"
The employee said: "Mr. Mao said that because there are too many people, no matter what, I'm afraid it's not good, but if it's free treatment, we will lose money."
Therefore, I plan to pay for treatment, and in this regard, the members of the bald friends club who come here are basically white-collar workers or even foreign company executives, so they are not short of money, and they all agree. ”
Free treatment of hair loss, aimed at the project of physical hair growth, and now that Zhongrun Pharmaceutical Company has obtained experimental data, there is naturally no need to go for free treatment.
In addition, the production of HBRM molecules also requires money, and at this time, the members of the bald friends group come to express their desire to treat hair loss, and it is natural to charge for it.
Moreover, the members of the bald friends association who came here today are all rich masters in their pockets, and those who don't have money dare not come.
After chatting with the employee for a few more words, Jiang Bo waved his hand and asked him to go about his business, and he walked upstairs quickly and came to Mao Yuhui's office.
"Boss, I was about to call you, but I didn't expect you to come. Mao Yuhui said with a smile.
Jiang Bo pointed to the sofa on the side and said, "Well, sit down and talk." ”
After sitting down, the two chatted for a few minutes about the Bald Friends Association, and then Mao Yuhui took out a document and handed it to Jiang Bo.
"This is a relatively reliable development plan for the HBRM molecule, which has been modified many times in the company, and there are three main aspects, boss, you can take a look at it first. ”
Jiang Bo took the document, looked at the professional terms after opening it, shook his head, threw away the document and said, "It's better for you to say it directly, look at it hard." ”
Mao Yuhui smiled and said, "Okay, then I'll tell you about it verbally." Regarding the direction of the operation of the HBRM molecule, there are roughly three ways to do so without raising funds from outside.
First, we control the patented technology by ourselves, and set up our own factories to produce hair growth lotion, hair growth lotion, hair growth cream and other drugs with HBRM molecules as the core, so as to be a unicorn in the hair growth industry.
Second, there is no factory, and as a patent seller at the upstream source of the germination industry, it relies on the patent license fee of the HBRM molecule to operate.
The third article is also a combination of the first two articles, but there are some changes, not only opening factories to launch hair growth drugs, but also collecting patent fees, doing two-way operations. ”
Jiang Bo's eyes moved, and he thought a little in his heart, but he didn't make an evaluation, and motioned for Mao Yuhui to continue.
Mao Yuhui said: "Let's talk about the first one first, opening my own factory to make hair growth drugs, my personal words, I don't recommend this kind of plan."
Because the risks that unicorns in every industry need to take are multiplied, the value of the HBRM molecule is undoubted, the market involved is too large, and the interests are too wide.
Once launched, it will inevitably bring a rapid blow to the hair transplant industry and the existing hair growth industry, and even eliminate them directly.
Undoubtedly, this will certainly cause discontent among the capitalists whose interests have been involved.
However, their dissatisfaction is all minor issues, the biggest problem is that to be a unicorn in the industry means to monopolize the hair growth market, and now the country and the world have introduced anti-monopoly laws.
So if you force it, it's easy to capsize in the gutter.
Moreover, the investment in the early stage of opening a factory is very large, and it is also necessary to engage in sales, and there is not enough capital chain and talent reserves, so it is difficult to promote drugs to the national market in the early stage.
As for foreign markets, then don't even think about it, the local capitalists in the West will not allow others to put their hands in their cakes.
Therefore, I do not recommend this kind of plan to kill 1,000 enemies and lose 800 yourself. ”
After a pause, Mao Yuhui continued: "The second is to completely take the road of patent operation, which does not involve factories and drug sales, as long as the patented technology is controlled, it can make a lot of money."
Compared with the first article, the simple patent operation will be easier, because we are the only one in terms of the patented technology of hair growth, and any enterprise that wants to engage in activities related to the HBRM molecule must pay for our patents.
Therefore, the pricing of patent licensing fees or license fees will be controlled by us.
According to the particularity and practicability of the HBRM molecule, we can charge for high standards, a typical example is 20% of the product price......"
When Jiang Bo heard this, his heart moved, and he couldn't help but interrupt Mao Yuhui, "20% of the product price?"
Mao Yuhui explained: "That's right, I've already discussed this issue with other senior executives of the company, and the 20% product price commission is just the basic pricing.
The specific commission depends on the market reaction, and if the market reacts violently to the HBRM molecule, 30% is not impossible.
For example, if a bottle of hair growth medicine using the HBRM molecular patent is priced at 500 yuan, we can directly take 100 yuan.
This 20% share of the selling price can actually be regarded as a knowledge tax, but the tax collector has changed from the state to our company. ”
Jiang Bo sighed: "According to what you say, the profit margin of this piece is a bit huge." ”
Mao Yuhui smiled and said with some excitement: "It's not just a little, but it's huge."
Now the number of people affected by hair loss in the world is as high as 1 billion+, and most of these people are middle-class and above, and they are not short of money.
They have seborrheic hair loss due to staying up late, working overtime, and stress, and our hair growth medication happens to solve this hair loss problem.
Therefore, once hair growth drugs are popularized and distributed to the world, our patented technology will directly charge 1 billion hair loss patients. ”
Jiang Bo narrowed his eyes, how did he feel that Mao Yuhui was exaggerating a little, charging 1 billion people......
Mao Yuhui continued: "Moreover, the HBRM molecule has a very big disadvantage, which is certainly an advantage for us.
That is, the HBRM molecule only targets the hair follicles and scalp and delivers nutrients to the hair, and it has no effect on other functions in the human body.
This situation makes the HBRM molecule have no effect on human health and is almost harmless, and it also means that if the patient stops using it, the hair follicle cells will gradually return to the state before use. ”
Speaking of this, Mao Yuhui smiled, but the smile was a little lewd.
Mao Yuhui: "In short, if a patient wants to have dark and thick hair permanently, they have to use the HBRM molecule as a shampoo or conditioner, just like a skin care product does for a woman.
Of course, if the working environment is improved and the physical condition is adjusted in the process of using the HBRM molecule, then even if the HBRM molecule is disabled, there will be no hair loss.
But in today's fast-paced social environment, such people are only a minority.
At the end of the day, the HBRM molecule is aimed at patients who are not in good health, and it is a medicine.
Therefore, in terms of sales, the HBRM molecule is not a temporary heat, it will only sell better and better, and the sustainability is very considerable.
Mao Yuhui said dryly, "If the promotion goes well, the global market will be opened......
It is conceivable that at that time, the hair growth market in a year may be hundreds of billions or even trillions, right?
And once it comes to that point, our company can make the annual revenue reach 100 billion RMB, or even more, just by charging patent fees. ”