Chapter 637: Money Game
Since IBM changed its business structure, the century-old store has been revitalized again, mobile phones, computer products have not only successfully gained a foothold in the market, but also in Nokia, Motorola two bigwigs monopolized the world, a piece of meat was torn off, and this spring conference launched home appliances and office products are a great success, the third quarter sales exceeded the mobile phone and computer department, becoming the company's latest business growth point.
This autumn conference IBM not only brought new mobile phones, computer products, but also brought new members, the mobile phone computer department is ready to do a big job, the internal sales champion from the home appliance office department to regain the position.
At the beginning of the press conference, Simon 2 and Glory 2 two new mobile phones were first released, the heads of Motorola and Nokia in the audience looked ugly after seeing the two mobile phones, IBM seized a large market with Simon 1 and Glory 1, IBM did not release new mobile phones last year, they just took a breath, and this year it is here again, Simon 2 and Glory 2 The two mobile phones are amazing, and Meg Whitman also said a very pretentious word. "IBM's opponent is only itself, and only IBM itself can defeat IBM!"
This sentence makes Motorola and Nokia ugly, IBM doesn't treat them as opponents at all, people only regard themselves as opponents!
Meg Whitman is arrogant, but she has capital arrogance, Simon 2 and Glory 2 surpass all mobile phones on the market in terms of appearance quality and craftsmanship, which once again proves IBM's strong R&D and industrial capabilities.
In terms of notebooks, IBM has launched the think pad V 2 and migicnpadA 2.
IBM continues to take the ultra-thin route in notebooks, the previous generation of think pad V 1 and migicnpadA 1, are the sales champions in the notebook market, this time think pad V 2 and migicnpadA 2 are thinner and lighter, and the function improvement is greater.
In addition to the notebook, IBM debuted the desktop XMC1 this year.
IBM has tasted the sweetness of color, and the xmc1 is a desktop computer with a variety of colors, and the back shell adopts a transparent color shell, which looks cool overall.
But when XMC1 appeared on the big screen, Jobs, who was sitting in the audience, was dumbfounded, he was also preparing to develop a desktop computer, and he was also preparing to use a transparent color shell!
After thinking about it, Jobs didn't think it was his company's R&D data leak, his desktop computer was still under development, and the finished products of IBM had already come out, even if it was plagiarism, it was not the same who sued whom.
Jobs knew that his desktop computer could change its shape, and he didn't want people to think that he was a plagiarist or a follower, and he had his own dignity.
In addition to the new member XMC1, IBM also came up with the imod digital music player, which is actually Apple's iPod, but with a changed name.
As soon as this digital music player came out, it directly stole the limelight of mobile phones and computers, and these products have long been available, but the digital music player is the first time it has come out, this is a new finished product, and this product has officially sounded the death knell of the tape player CD Walkman.
Needless to say, the brilliance of the iPod is a money-absorbing weapon, and Apple used it to kill all sides back then, with annual sales of tens of billions of dollars at its peak in 2007.
In addition to digital products, IBM has also updated its operating system this year, introducing third-party systems and a new generation of processors.
Since IBM's new system came out, it has been well received, so IBM has not only updated its own operating system this year, but also launched a third-party operating system, and the most important thing is that IBM, which is now rich in money, has made this operating system free...... It's free...... It's free, and more importantly, the office software is also free, and any computer manufacturer can use this operating system for free.
IBM decided to use five years to cultivate the user's habits through a free way, Microsoft is the hegemon of the operating system, Oracle is the overlord of office software, this is an indisputable fact, IBM wants to take a share of the market that has been formed is very difficult, only by breaking the rules, subsidizing money for five years, cultivating the habits of users, can it be possible to break the game.
IBM originally decided to promote its third-party operating system in the traditional way, and even thought about fighting a price war with Microsoft and Oracle, but John likes to do it in one step, directly free, this kind of game of Internet manufacturers to discount money is normal in the future, but the current market has not done this, John is considered to have opened the era of Internet money, and Microsoft Oracle's life may not be easy.
Google killed Microsoft with a free Android system on the mobile phone operating system, and the Microsoft that hit it had no power to fight back, but Microsoft mainly relied on the computer operating system to make money, so it didn't hurt his foundation, and now John is hitting it on seven inches.
So when Bill Gates in the audience heard that IBM provided the operating system for free, his face turned pale.
IBM's software department can not make money, or even never make money, because mobile phones, computers, home appliances, offices, mainframes, hardware, ...... These departments are making money, it doesn't matter if the software makes money or not, it can even be upside down, Microsoft and Oracle are different, these two companies are relying on operating systems and software to make money, especially Microsoft has just developed the 98 system, ready to do a big job, now IBM's operating system is free, who still needs to collect money? If Microsoft's 98 system does not collect money, upside down, shareholders will not agree!
And Bill Gates has predicted that the shares of Microsoft and Oracle on the stock market will definitely fall tomorrow, and the market value will shrink by at least half, and if they can't come up with a solution, what awaits them is bankruptcy.
The cruelty of the mall is no less than the battlefield, today you may still be the industry hegemon, tomorrow you may be on the road to bankruptcy.
After the IBM press conference, the stocks of Microsoft and Oracle fell instantly, and the two companies set up a crisis team as quickly as possible to deal with the crisis.
However, the game of subsidizing money is too new, and the crisis teams of the two companies discussed all night without coming up with any good solution, and finally found in despair that they could only follow the money! See who has more money, who can hold on to the end, and what makes them even more desperate is that IBM is now a nouveau riche, not bad for money, and their turnover in the three quarters of this year has exceeded 100 billion US dollars, and their profits are higher than Microsoft's turnover.
And the president of IBM has already said that IBM can not make money for five years, and can even discount the money, and take hundreds of billions of dollars every year to smash you to death, and fight you to death, but Microsoft Oracle can't afford to die, and in less than five years, the stock price of Microsoft Oracle will fall to the bottom in a month, and it will be disliked.
Hearing these words, Microsoft and Oracle decided to disrupt the market with unfair competition and take IBM to court, but IBM is not afraid, Microsoft Oracle has a backstage, IBM also has it, go to court and go to court, who is afraid of whom, IBM is not a listed company, you don't have to care about the stock price, you don't have to explain to shareholders, you can accompany you to fight a lawsuit for a few months and a few years.
Microsoft Oracle actually knows that this lawsuit cannot be won, they just want to drag IBM for a while, and then find a solution.
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