"Mr. Qin, let's use the water from Jiuquan to make wine, will this water not be enough?"

In the distillation room of the Quhe Distillery, a group of workers are busy pouring grain into a large wooden barrel, which is then set up on a large iron pot to prepare for distillation.

At the other end of this distillation room, there are several aluminum alloy machines sitting idle.

This iron pot wooden barrel distillation is an outdated wine-making tool, and it is generally only used for those villagers in small places to brew sorghum liquor, as a distillery is now using the machine qì brewing, so, early this morning, Yao Guoliang, who was notified by Qin Yu, was full of confusion, this wine-making will be brewed, and the ready-made machine qì is not used, what are you doing with the old antiques that are about to be removed from the distillation room?

However, Qin Yu's answer is also very simple, his ancient wine recipe must be brewed using this ancient method.

"Director Yao, don't worry, the spring water in this wine spring will be inexhaustible from now on, of course, we must also pay attention to a degree, but at least there is no problem in brewing that five hundred catties of wine in a month. Qin Yu looked at the busyness of the workers and replied with a smile on the side.

"Five hundred catties of wine a month, what is the use of that?" Yao Guoliang heard Qin Yu's words, and muttered in a low voice, one hundred catties of liquor, according to the price of their Quhe wine, the price of the best wine to those dealers is not enough to be 500 a bottle, and it is very good to make wine for eight months a year, that is, four thousand catties, and the sales of that year are only two million, not counting the cost of purchasing grain, as well as the wages of workers, there is not much profit at all.

"Director Yao, this batch of wine will be different from the previous Huaihe wine, this time, we will go to a limited sale. Qin Yu was so close to Yao Guoliang, naturally he heard Yao Guoliang's muttering, the corners of his mouth turned up slightly, and a confident smile was raised. said: "This month's output of 500 catties of wine, we only sell 300 catties to the outside world, and the remaining 200 catties are all stored." ”

"Three hundred pounds a month? I'm afraid it's hard to maintain the expenses in the factory. ”

After hearing Qin Yu's words, Yao Guoliang's face finally changed, although he was full of gratitude to Qin Yu for saving the Quhe Distillery at a critical moment, but he definitely couldn't agree with such a sales method, such a thing. The winery is simply not profitable.

"Director Yao, don't worry, since I will say so, I naturally have my requirements. Qin Yu glanced at Yao Guoliang's expression and said with a smile: "Director Yao has heard of the Apple mobile phone." ”

"Yes. Yao Guoliang nodded, his children in the family are still using it, not long ago, that kidney 6 came out, and said that he wanted to buy him one, but he refused.

"Actually, apples sell so well. Especially in our mainland, it has almost reached the point of crazy grabbing, except for the performance of Apple's mobile phone and the stability of the system, it is indeed better than other machines. Another very important point is Apple's specific marketing method for our continent: hunger marketing. ”

"How big the Chinese market is, Apple is not unclear, if Apple is willing to lower the price. I believe that Apple can occupy at least half of the domestic mobile phone market, with small profits and quick turnover. Apple will not be ignorant of this truth. ”

"But Apple's mobile phone did not do this, not only the price is much higher than the average mobile phone, and, even the number of sales, also maintains a quota, will never fill the mainland market, moreover, the replacement is also very fast, almost every year to change a model, the previous generation of models has not been saturated, the next generation of models will be launched, such a sales method, is an important reason why Apple's mobile phone can succeed in our mainland. ”

"Our people have a good face, this is a tradition for thousands of years, there is an old saying, called: wealth does not return to the hometown, such as brocade clothes at night. ”

"Just imagine, when Apple's mobile phone can only be purchased by a small number of people, to be precise, in a period of time, only a few people can buy, then, for people who can buy Apple mobile phones, is it an opportunity to increase face, others do not, and I have, in addition, the high price of Apple's new machine, can also meet the face requirements of the Chinese people, it is because of these two points, Apple mobile phones will become very popular in China. ”

"Director Yao, to say something unpleasant, like your generation, buy a mobile phone, in fact, more functions are still calling, at most also taking pictures, the functions you use, the general domestic mobile phone can also be satisfied, but according to my observation, business owners or executives like you are the main sales object of Apple mobile phones, because in your eyes, Apple mobile phones can just meet your status symbol. ”

In addition, the main target of Apple's mobile phone is the current young people, one is Apple's powerful function, and the other is also because of face. ”

"Therefore, this is Apple's hunger marketing for our mainland market, and there are also some domestic manufacturers who use this kind of sales method, and the effect is very good. ”

Qin Yu finally sighed and said: "This is the genius of that Qiao Ye, he has captured the psychology of our people, when the mobile phone has become a symbol of showing off his identity, and the price is much cheaper than those luxury goods that are often tens of thousands and hundreds of thousands, many people, including young people, will also choose to buy, thousands of yuan, gritted his teeth and no one can pay it out, if you really talk about the function, in addition to the stability of the system, in fact, many functions are not needed at all." ”

When a product itself is hard enough, coupled with the correct marketing method, success is inevitable, however, with the development of domestic mobile phones, Apple is still so hot, which is completely the long-term benefits of correct marketing.

"Mr. Qin, I understand what you mean. Yao Guoliang showed a sudden realization on his face, it turned out that Mr. Qin also wanted to take the route of hunger marketing.

"It's just Mr. Qin, if we take this route, we won't even be able to earn back the cost with this output, not to mention that wine is not an electronic product, and it can be updated so quickly. ”

"What we Quhe Distillery is going to go, although it is a bit similar to hunger marketing, but on top of this hunger marketing, we have to set another threshold, we are taking the top high-end route, the price of a bottle of wine is less than 50,000, we don't sell it. ”

"50,000 yuan for a bottle of wine? How is this possible, there are only a few big-name liquor factories in China, and there are several types of high-quality liquor at this price. ”

When Yao Guoliang heard Qin Yu's pricing, his mouth was Zhang's boss, and he felt that this Mr. Qin had no score in his words, and a bottle of liquor sold for 50,000 yuan, who would want to buy it.

"Director Yao, what do you think of the taste of foreign wine?" Qin Yu suddenly asked him with a smile.

"Anyway, I'm not used to drinking it, but I still think our domestic liquor is delicious. Yao Guoliang replied.

"Yes, the wine that most of us are not used to drinking can be sold for tens of thousands to hundreds of thousands of bottles in China, so why can't our liquor. Qin Yu replied confidently.

"But ......" Yao Guoliang still felt that something was wrong, although he was not angry that those foreign wines could be sold so expensive, but the current market is like this, and it is too difficult for liquor to sell at this price.

"Director Yao, don't be in a hurry to refute, our wine will be brewed in a while, you can taste it and you will know. ”

Qin Yu smiled and blocked what Yao Guoliang was about to say,

When Qin Yu and Yao Guoliang spoke, the grain had already begun to be steamed, and all the water was the water from the Jiuquan that was used according to Qin Yu's requirements.

Half an hour passed, the sorghum in the iron pot had been cooked, several workers turned off the fire, and lifted the wooden barrel off the iron pot, Qin Yu and Yao Guoliang saw this, and hurriedly walked over, the first process of brewing, cooking sorghum is completed.

"Incense, how can it be so fragrant?"

When the barrel was opened, the unique aroma of sorghum immediately wafted out, and several workers sniffed and shouted in surprise.

"Let me take a look. ”

Yao Guoliang also smelled this fragrance, as the director of the distillery, his family has been brewing wine for several generations, and he is naturally extremely familiar with the taste of sorghum steaming, although there is also a fragrance, but it is the first time to smell such a fragrant one.

"When is this sorghum?"

Yao Guoliang lay on the edge of the wooden barrel, his eyes looked in, the sorghum was already cooked, the shell cracked, revealing the full sorghum flesh inside, and at the same time, wisps of fragrance poured out of the barrel, which suddenly made him appetite great.

"It's the sorghum in our warehouse, the batch that was bought in last year. A worker-master replied.

"That batch of sorghum? No, that batch of sorghum has been boiled before, and it doesn't have such a fragrance?" Yao Guoliang muttered to himself, suddenly as if he remembered something, turned his head to look at Qin Yu, and asked eagerly: "Mr. Qin, are you ......?"

"Director Yao, I haven't touched this sorghum, and you don't have to doubt me, but I'll tell you the truth, Director Yao, my ancient wine recipe is actually a pair of medicines, and I spilled this medicine into the wine spring yesterday, and this sorghum will become so fragrant when cooked, because this spring water still has the ingredients of my medicine, and not only sorghum, the spring water is absorbed into the sorghum, and when it is distilled after fermentation, this wine will also become very fragrant, and it is definitely not comparable to these liquors on the market, and the price is 50,000 bottles, which is definitely not high。 ”

"Is it really so effective?" This time, Yao Guoliang hesitated, the fragrance of sorghum gave him a trace of confidence.

"Moreover, our wine is not only mellow and refreshing, but also has many other effects, when the time comes, Director Yao may as well send it to identify the ingredients in the wine." ”

Qin Yu showed a mysterious smile on his face, the role of the drunken dragon is not just to make this sorghum and sorghum wine fragrant and pure. (To be continued......)