Xiao Yao doesn't run roadshows, so the publicity during the period before the release of the movie is very important. Xiao Yao did not plan to place various physical advertisements on the streets, mainly focusing on cinemas, television and the Internet. The advertising of theaters is mainly responsible for the distributors who deal with more theaters, while the promotion of TV and the Internet is mainly carried out by Xiao Yao.

Now when a celebrity has a new work, it is also a very common means to use his social media account to promote it. When Xiao Yao's own animated film is released, he will definitely use Weibo to post a post on it to promote it.

Although Xiao Yao usually updates Weibo infrequently, the number of fans is still very strong. In addition, Xiao Yao's debut time is not short, and his performance in several well-known reality shows is very eye-catching, and he has also gained a lot of connections in the entertainment industry, plus his own family and studio star artists, and there are many star artists who have fans with him on Weibo. Once Xiao Yao posted an advertisement on Weibo for the release of a new movie, I believe that the number of retweets from fans and other celebrities will not be small.

As for places like Tieba and personal websites established by various fans, Xiao Yao is not ready to do it himself. Once it is released on Weibo, it is estimated that fans such as bar owners and station owners will spontaneously spread the news.

In addition to Weibo, Xiao Yao's resources in the area of online live broadcast are also quite rich.

Xiao Yao is the most slippery acting star who plays live online. Among traditional entertainment stars, he has the most live broadcasts, the longest duration, and the most variety of content. He has his own live broadcast rooms on the four major live broadcast platforms, and the number of followers in the live broadcast room of any platform is much higher than that of other entertainment stars.

In addition to the many water friends who pay attention to the live broadcast room, Xiao Yao also knows a lot of network anchors, and he also has considerable connections in the live broadcast industry. Xiao Yao will also interact with other network anchors during the live broadcast, the content of his live broadcast is miscellaneous, and there are many types of network anchors he knows through live broadcast interaction.

Not to mention the three female anchors who mainly sing in Youyu, compared with the two-dimensional voice actor anchor, the game anchor of professional e-sports players like Zou Tianyu, and even some anchors who mainly focus on outdoor live broadcasts, Xiao Yao has interacted during the live broadcast. Even if some of them don't know each other offline, they can be regarded as having friendships online.

The number of fans of these online anchors is extremely large, even if the number of fans of a single anchor is not as good as Xiao Yao, the total number of fans must exceed the number of Xiao Yao's fans. In this movie promotion, Xiao Yao also included these network anchors in his publicity plan.

The online live broadcast platform, especially the mobilization of a group of online anchors to help promote during the live broadcast is a special publicity method planned by Xiao Yao, and in terms of relatively conventional propaganda media such as TV and video websites, Xiao Yao also has some corresponding actions.

When it comes to TV and video sites, the most common means of publicity is to spend money to play the movie's promo and trailer during advertising time. In addition, there is also a common way to promote it is to participate in variety shows.

Whether it is a station comprehensive or a network comprehensive, there is a certain time interval between the recording and playback of most programs, and this interval is relatively fixed. Xiao Yao wants to let the variety show he participate in be broadcast before or even during the release of the movie to form the best publicity effect, so the time to participate in the variety show recording is very important.

This is also one of the reasons why Xiao Yao set the release time of the movie in the summer file.

If it is released before the summer vacation, then Xiao Yao's current publicity plan will become very rushed, and some variety shows that he is expected to participate in may not be able to participate.

Although there is still more than a month before the start of the summer vacation, and the recording and broadcast of variety shows are generally about half a month apart, other people's variety shows also have schedules and plans, and it is impossible for you to say that you want to participate in the show today, and let you participate in the program recording tomorrow. It also takes time to communicate in advance.

If Xiao Yao puts the release time of the animated film after the summer file, then it will most likely conflict with Xiao Yao's follow-up work plan. Zhao Rui is a senior this year, Xiao Yao, Xu Fei, and Chen Xiaoting are all juniors, considering the student identities of several leading actors, everyone set the shooting time of the parkour movie during this year's summer vacation, and the start time is scheduled for the end of June and early July.

If the release time of the movie is postponed to September, when the summer file ends, the main promotion period of the movie is in July and August during the summer vacation, Xiao Yao was already filming parkour movies in the United States at that time, and he will definitely not come back to participate in variety show recording. After the filming of the parkour movie is completed, Xiao Yao is also ready to participate in the post-production, and he will not have the leisure to record variety shows, so it is not Xiao Yao's consideration to further postpone the release time of the animated film to October, November or even the end of the year.

Xiao Yao will not delay the release of this animated film until next year anyway, so competing for the summer file will become his only choice.

When it comes to variety shows that bring their works to publicity, the first choice of many crews and stars is Shonan Satellite TV's "Quick Book" and "Everyday Upward". As the two long-established ace variety shows of Shonan Satellite TV, their ratings are very guaranteed.

Xiao Yao used to help promote the TV series "The Brightest Star in the Night Sky" with Zhao Rui and others on "Kuaiben", and when he promoted the movie "127 Hours", he went to "Kuaiben" and "Everyday Upward", this time to promote his own movie, these two programs are of course also in his plan.

With Xiao Yao's current fame and consistent performance in variety shows, he is already a very popular guest in the director team of any variety show, not to mention that whether it is Wang Yuan, the producer and core host of "Everyday Upward", or Ke Jun, the core host of "Kuaiben", Xiao Yao has a good personal relationship. Xiao Yao instructed Fang to still contact the two program groups, saying that he wanted to bring the new movie to the program to do publicity, and they all quickly received a positive reply from the program team.

Since the themes and guests of the last two episodes have been confirmed, the recording time of both shows is scheduled for almost two weeks later. Recorded two weeks later, then the broadcast time is almost a month later, and it is not long before the movie is released, which is the right time for publicity, and this time is also very suitable for Xiao Yao.

Xiao Yao is not the only star in this animated movie, but there are also two big-name stars in the voice cast, He Ying and Huang Shi. These two can also play a big role when it comes to campaigning. However, when Xiao Yao was making a publicity plan, he did not regard the two as the main force of publicity.

Huang Shi's role as the captain only appeared in the middle of the film, just a supporting role, and He Ying's Eva is one of the protagonists, but this character is a robot, and the volume may not be as good as Huang Shi's supporting role. In this animated movie, neither of them is the main creator. Although Xiao Yao insisted on paying the two, the two still only accepted a friendship price on the grounds that the workload was small and they were not the main creators.

These two are not the main creators of the movie, Xiao Yao did not regard himself as their financial producer, and felt that they had the obligation to participate in the promotional activities. If the two have time to be interested, Xiao Yao will not refuse the two to participate in promotional activities together, after all, it is also good for actors to increase exposure on more shows. If the publicity activities conflict with their other work or they don't want to come, Xiao Yao will not force them, and will not ask to push off other work to promote his animated film.

He Ying and Huang Shi have a good impression of Xiao Yao, even if they are not the main creators of the movie, they are willing to contribute to the promotion of the movie. As long as time permits, they can still participate in the publicity activities.

Speaking of the two programs "Quick Book" and "Everyday Upward", Xiao Yao participated in the recording of these two programs in the same week, and the planned broadcast time was also the same week, but the recording time was not on the same day. On the day Xiao Yao went to record "Quick Book", He Ying and Huang Shi were both free, and they both agreed to participate in the recording of the show with Xiao Yao, and on the day Xiao Yao went to record "Everyday Upward", Huang Shi was about to enter the group to film, and he couldn't pull away, so Xiao Yao only went with He Ying, who was free.

Among the two programs, the first recorded was "Quick Book", in which the three of them participated together. From this show, Xiao Yao officially started his variety show journey for the purpose of film promotion.

"Quick Book" is a game-based variety show. In addition to some well-known featured games in the program itself, the program team sometimes tailors some interesting games for guests.

At the beginning of this year, Shonan Satellite TV's "Sound Immersion" was very popular, and Shonan Satellite TV also planned to continue to do a second season. Xiao Yao, Huang Shi and He Ying all participated in the first season of "Sound Immersion" at the beginning of the year, and Xiao Yao also won the championship, He Ying also entered the finals, although Huang Shi did not enter the finals, but the previous regular season show was in the same issue as Xiao Yao, in fact, the performance was also very good, and there were a lot of fans in the show.

When these three people come to do the show together, it will naturally remind people of the hot sound competition show at the beginning of the year. After the greetings at the beginning of the show, Ke Jun and other hosts naturally chatted about the performance of the three in "Sound Immersion", and also revealed by the way that Shonan Satellite TV is preparing for the second season of the program, giving those loyal viewers who like that show an expectation.

The first round of the three rounds of the competition of "Immersive" is that the guests dub classic film and television clips in the dubbing room, and there are also many dubbing links in the second round of the competition. This time they came to promote an animated movie, and the three of them are all voice actors in the movie, so in the game link, the on-site dubbing was also moved to the stage of "Quick Book" by the program director team and turned into a game link.

Dubbing is one of the outstanding skills of the three themselves, whether it is in the dubbing room of "Sound Immersion" or on the stage of "Quick Book", the three of them are worthy of live dubbing.

In terms of the form of the competition, the program team did not let the three guests perform alone, but adopted the two-person cooperation mode of the second round of the "Sound Immersion" final. The three guests each selected a host of "Kuaiben", and worked in pairs to perform dubbing performances.

There are no referees in this game, and everyone has to participate. There are three guests, and there are five hosts, leaving only two. Because Kong Lei, one of the hosts, participated in the recording of "Sound Immersion" as a student of the new voice class, he was taken out by Ke Jun to make another group, and asked him to cooperate with the host to form a team and PK with the combination of three pairs of guests and hosts.

Since Kong Lei is a student of the new voice class in the show, that is, the identity of a student, in the selection of partners, the three guests generously let Kong Lei choose first, but Kong Lei did not choose Ke Jun, who seems to be stronger, but chose Zhou Ni, who has always been with him and is known as the "game black hole". Although he clamored to counterattack, judging from this behavior, Ke Jun, Xiang Lan and others still laughed and said that Kong Lei had given up the game.

The name of the program "Happy Camp" has the word happy, and the main atmosphere of the show is based on joy. The film clips selected by the director team for the four teams are also comedy clips with strong funny meaning. When the four teams were performing, the audience at the scene also laughed constantly.

After the dubbing performance, Ke Jun asked the audience to select one, two, and three according to the performance of the four groups. However, the show did not prepare a voting machine for the live audience, and the so-called election of one, two, and three places was called out, that is, the audience shouted out the names of their favorite performers.

The loudest shouting from the audience at the scene was naturally Xiao Yao's name, and there were also many viewers who shouted Huang Shi and He Ying. Although it is not impossible to shout Kong Lei, compared with the other three, it is almost negligible.

After watching the performance of the audience, Ke Jun smiled and said that he couldn't choose the top three, only the fourth place at the bottom could be confirmed, and at this time, the audience shouted Kong Lei's name together very tacitly, and Kong Lei was so angry that he stared at his eyes and jumped straight on the stage.

Seeing that Kong Lei was so angry with the audience that he jumped to his feet, Xiao Yao lost no time in stepping on Kong Lei. Xiao Yao pulled Ke Jun and said that Kong Lei's performance was too poor, especially far from Wu Youlai, who was also a student of the new voice class that he met in the show. Then he took the trouble to suggest to Ke Jun that Wu You replace Kong Lei as the host of "Kuaiben".

Kong Lei, who was arguing with the audience next to him, was anxious when he heard it, and he rolled up his sleeves and was about to rush to Xiao Yao. As a result, Xiao Yao took a boxing posture and glared at Kong Lei, and Kong Lei immediately died down.

The show "Quick Book" has been done for 20 years, and Ke Jun's five partners have also worked together for more than ten years, of course, it is impossible to really change people because of Xiao Yao's words. Although they all knew that the two of them performed for the effect of the show, the audience was still amused by the performance of the two.

In addition to the voice acting, the other two games in this episode are well-known signature games in the show. It is not the first time for the three guests to record "Quick Book", and they also know more about the well-known games of the program group. While not as spectacular as the voice acting, the trio also performed quite well in the other two games.

After the whole episode of the show, the overall effect is very good. The three of them not only had a good time in the show, but also repeatedly mentioned the name and release time of the movie several times at the beginning, end and dubbing of the show, which also achieved the promotional purpose of participating in the show this time.