Chapter 37: Released on the Same Day (3/5)

Zhang Jin is also from the media, he knows how to highlight the selling points, and by the way, he hits his opponents...

It's just that the company has been thinking about co-opting Zhang Yimou's team, otherwise, the number of people in the black "Love of the Hawthorn Tree" can be doubled!

As for "Jingwu Fengyun", Zhang Jin had dealt with the glamorous team in the early years, and knew their consistent urine - unscrupulous means within the scope of the rules!

Last year's box office fraud was what they were exposed to...

You said that box office fraud in the circle is not a day or two, this kind of fuck thing, if you don't blow up, it's an unspoken rule, and your peers won't laugh at you.

But once it's exposed, wait to be sprayed!

Glossy is also stupid, others will blow 20% at most, 50% of the sky, you are good, 17 million directly blows 40 million!

This Nima has directly doubled and more than doubled!

The consequence of this incident is that the Film Bureau followed and wiped its ass, apologized publicly, and then nothing happened...

The audience was very angry and began to scold the film bureau for being soft, and called the double 2B in the cultural and sports world with the Football Association!

Therefore, the main focus of orange propaganda is 'glamorous, the malignant tumor of the film industry', I found a bunch of soft articles to write a bunch of glamorous things clearly from beginning to end, the focus is 'glamorous production, it must be a bad movie'...

also gave a bunch of examples: "Butterfly Flying" became a lifelong shame for Li Bingbing, Zhou Yuming, and Du Qifeng; "Looking for People in the Deep Sea" is Xu Ke's worst work; "The Whole City is on Alert" made Chen Musheng fall to the end and was unimaginably rotten;

In fact, in comparison, the publicity of "Tongtian Empire" is the most powerful, occupying the poster position on the wall of Beijing's Guomao subway station a few months in advance!

"Jingwu Fengyun Chen Zhen" can only repeatedly hype the Universe Dan and Diaoyu Island...

By the way, suppressing negative news, some time ago, the original female No. 2 Zhou Yang directly publicly tore Zhen Bullet on Weibo to delete her role, and also said that the emotional scene with classmate Huang Bo was deleted - Zhou Yang is Yang Luchan in "The Prequel of Baolian Lantern", the big guy is on the picture!

Coupled with "Ip Man 2" some time ago, Shi Xiaolong was knocked unconscious...

Anyway, Zhen has a bunch of black material, but he is gaining momentum now.

I'm afraid that someone will lead the rhythm.

On the night of the 21st, a pile of black material was released!

The one with the most comments is the real kung fu one.

There are pictures and truths: The retort bullet angrily kicked the plaque of 'The Sick Man of East Asia', but unfortunately it was not broken...

……

"33 Days of Broken Love" didn't do any midnight shows, and went straight on.

"Jingwu Fengyun" originally wanted to do a midnight show, but unfortunately the reputation of the media field is too poor, so how can the broken movie be blown?

Tianshan Black Hero vs. Japanese Ben Devil?

I can only shout in the air: The Diaoyu Islands are ours...

The Diaoyu Islands are definitely ours, but your movie is really bad!

On September 23, the statistical results of the theater chain were released, and the national box office on the day of the Mid-Autumn Festival on September 22 was about 66 million, nearly double the 35 million on the day of the Mid-Autumn Festival in 2009.

The box office of "Jingwu Fengyun Chen Zhen" on the first day was 16 million!

"Inception" 14 million in a single day;

"The Love of the Hawthorn Tree" 9.8 million in a single day;

"33 Days of Broken Love" scored 24.5 million on the first day...

Exploded directly!

The results are out, and the glamorous publicity and distribution departments are stunned...

This is also too exaggerated, Lu Xiaoran + Tangtang has such a high popularity?

They really didn't take "33 Days of Broken Love" seriously, this year, the days of love literary films are getting more and more sad, and they are tepid if they don't watch "Hawthorn Tree"!

And, most of all, they don't advertise it much!

The so-called publicity is to hype through traditional media, place advertisements, hold premieres, and then hold star meetings, new film promotion meetings, and then online promotion.

This has formed a relatively fixed film marketing model.

There's no denying that this model of film marketing is still playing a huge role today...

But people don't play like this anymore, they directly bypass the so-called cinema meeting and focus on Weibo!

……

Lu Xiaoran's Weibo:

As soon as the script of "33 Days of Broken Love" was completed, I read it, and it took me about an afternoon to finish it, and then I was very excited.

The director asked me to focus on the role of Wang Xiaobei, saying that because she felt that only I could play this role well!

That is to say, when we made the script, we established such a "uniqueness", I actually really liked this character, because this character really made my eyes shine, I have never tried such a role, small and fresh, so I also feel that I can try it.

I don't really like repetitive roles, so, they keep asking me to do the big movie "Fruit Wedding Era", I don't bother to do it, I'd rather take the time to rewrite a version of the script...

The filming officially started, it went smoothly, and my role was completed in 18 days.

I didn't even pay much attention to the editing after that, I believed in our team, I knew the director too well, I believed in my opponents, and I believed in the first feedback that everyone gave me on the spot, so I wasn't worried at all.

Many people say what subverts the image, in fact, I think actors have to try different types of roles, Zhao Tai in "Big Man", Wang Xiaobei in "33 Days of Broken Love", and "Lonely Agent" that will be released later...

Before the official release, Sister Zhong asked about the box office forecast, and to be honest, I really didn't think much about the box office.

This movie is very interesting, the narrative is complete, the characters are distinct, the lines are funny, it is definitely a good quality work, and I trust the judgment of the audience.

Tangtang's Weibo: ""33 Days" has been released, I'm looking forward to it, this time I play Huang Xiaoxian is different from all the previous roles!"

These two Weibo articles landed in the top two hot searches at the same time...

Not only that, but a bunch of friends also publicly congratulated the release of "33 Days of Broken Love" on Weibo:

Xu Zheng: I have already bought the tickets and am ready to enter the venue at any time!

Fan Bingbing: Congratulations to Xiaoran, I wish the box office a big hit!

Cao Binkun: "Don't say anything, brother, let's charter the venue tomorrow." ”

Sun Honglei: I wish the box office a big hit!

In total, twenty or thirty celebrities, large and small, participated in the comments and retweets.

is probably the so-called star effect, these celebrity friends swarmed forwards and comments, and successfully attracted a large number of onlookers...

Let's talk about data, the daily active volume of Zalang Weibo has reached 20 million...

The influence of Whoosh Fox and Fujixun Weibo is far less than that of the slag waves.

This is also the reason why Orange Imaging chose to cooperate with the slag wave!

In fact, some time ago, the influence of Whoosh Fox Weibo almost surpassed that of the scumbag: Zhang Chaochao called Wang Lihong in front of reporters and invited him to open Whoosh Fox Weibo...

Whoosh Fox spends a lot of money to buy celebrities to Whoosh Fox Weibo, but Whoosh Fox Weibo has no innovation and no fan base...

Zhang Chaochao is really, the fox is declining in his hands: news has not done slag waves, NetEase, mailboxes have not done NetEase, Weibo has not done slag waves, video has not done Fuji Xun, Youku...

The Internet market is very cruel, and if you can't be the first, it is easy to be eliminated.

Just like today's film market, with a total of 6,200 screens, it is impossible for two movies to explode at the same time!

"Jingwu Fengyun" lagged behind at the box office on the first day, and the word-of-mouth was also rotten, and it was impossible to surpass "33 Days of Broken Love"...

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