When Wu Fan looked over, Lin Ye also happened to look up and see him.

Speaking of which, after graduating for more than half a year, although they are all in the capital, everyone is so busy with work that they don't even have the opportunity to get together. ”

After handing in the registration form, Lin Ye also happily walked towards Wu Fan, patted Wu Fan's suit and leather shoes, and said, "Aren't you kid doing very well?

Of course, Lin Ye regarded Wu Fan as if he had come to apply.

"Come on, this Tianhe advertisement is not something that a little shrimp like me can get into, I'm just here to join in the fun and make some contacts." ”

As he spoke, Wu Fan waved some business cards in exchange for his hand, and then said to Lin Ye in turn: "Brother Ye, it's you, you have such a smart brain! I haven't found a job since graduation, maybe I'm waiting for this opportunity." My hunch is very accurate, you will definitely be able to enter Tianhe advertising......"

The two reunited after a long absence, their voices were not small, and they had no scruples about speaking.

But when these words were heard by those senior practitioners in the advertising industry who also came to apply, they inevitably laughed.

"It's just a hairy boy who just graduated from college, and he dares to say such a big thing. ”

"Even Zhang Songlin doesn't feel sure, these two little guys are really newborn calves who are not afraid of tigers. ”

"Tianhe Advertising is also true, such a director-level recruitment, there is not even a threshold, so that all cats and dogs come to interview with us, it's really a shame!"

……

These people didn't take what Wu Fan said seriously at all, they all took it as a joke and ridiculed it.

Wu Fan and Lin Ye don't care about this, anyway, when they were in college, there was no shortage of "business blowing each other" between the two.

On the contrary, Tang Wenju, a colleague of Wu Fan next to him, looked embarrassed and felt very embarrassed.

He hurriedly pulled Wu Fan and whispered to him: "Wu Fan, don't talk nonsense. Those who are here are all seniors in the advertising industry, and you are too arrogant and reckless to say that......"

Tang Wenju's face was flushed, and one of his words was to tell Wu Fan, you don't want to be ashamed, I still want to be embarrassed!

However, Wu Fan is also a donkey temper, and the more Tang Wenju said this, the louder Wu Fan retorted: "What about the seniors in the advertising industry? The recruitment exam hasn't started yet, who says my brother Ye doesn't have this opportunity?"

"Yo, this young man is really outrageous, and he doesn't take us seriously!"

"When these two little guys came to exchange business cards just now, they were quite humble, and they were quite proud of their daring!"

"Hehe! I'm just too young to have experienced much of society's beatings. Don't be serious with them. ”

……

was yelled at by Wu Fan like this, and more people noticed that Lin Ye was here.

Lin Ye also smiled helplessly, Wu Fan was still the same Wu Fan, he hadn't changed at all, he was a guy who properly attracted hatred everywhere.

When he was in college, Lin Ye was often cheated like this by Wu Fan, but in the end, he still shared the difficulties.

The two have been good brothers in the dormitory for four years, and Wu Fan has a scar on his back that blocked a stick for Lin Ye.

"It's a shame to die. ”

And Tang Wenju felt the strange eyes and discussions cast around him, and he really couldn't wait to draw a line with Wu Fan Lin Ye immediately.

Thankfully, it was at this moment that the time for the interview came.

The lobby security guard and the staff of Tianhe Advertising began to arrange for everyone to go up the elevator in order to the interview and examination room on the designated floor.

Zhang Songlin, the director of Green Grass Advertising, walked in front of the first batch, and happened to be seen by several Tianhe advertising staff.

Because the two companies also had some business intersections and contacts before, those staff members went over to say hello as soon as possible.

When other applicants saw this scene, they immediately felt even more hopeless.

But fortunately, most people are just here to try their luck.

After all, even hairy boys like Wu Fan and Lin Ye who have just graduated dare to come, and they are even more qualified.

Going up to the thirteenth floor, everyone came to a large conference room in order and sat down.

There were no superfluous links, and five director-level company leaders sat in the front row, scanning the hundreds of elites in the advertising industry in Beijing.

Sitting in the middle is a fat man, wearing a very coquettish pink shirt and a black-rimmed glasses, looking amiable, in fact, he is the current chairman and general manager of Tianhe Media, Kumamoto Chu.

Seeing that everyone had arrived, he nodded to the secretary next to him.

The secretary understood, took out the exam questions from a sealed bag, and distributed them to the candidates in order.

The five directors began to talk quietly about the candidates, after all, there were many of their old acquaintances here.

"Mr. Xiong! It's rare this time! There are several big fish, you see, Zhang Songlin from the Green Grass Advertisement, Wang Guangqi from the Advertisement, and even Zhuang Ye from Aurora Media. These are not a small reputation in the industry......"

One of the directors nodded and said proudly, "The fact that they can choose to participate in our Tianhe recruitment fully demonstrates our position in the industry." ”

"Well, it's better to say that the recruitment rules set by Mr. Xiong are good. Only by talent as heroes, open and fair recruitment, not only brings together so many talents in the advertising industry, but also highlights the status of our Tianhe. ”

The other director also nodded in agreement and said.

"I just don't know what our exam questions are this time. Supposedly, it was the pervert who came out of it? Even Mr. Xiong doesn't know?"

As soon as the director mentioned the word "perverted", the other directors couldn't help but shudder.

The pervert in their mouth is Zhao Moran, the ace creative director of Tianhe Media, who is in charge of the final decision-making power of the entire Tianhe advertising creative.

What's more, this Zhao Moran is ruthless and everyone is scared, and none of the directors present have not been deflated by her.

"Pervert" and "Female Devil" are her nicknames in the company, but it is precisely because of her resolute and resolute nature that she can lead Tianhe Advertising all the way and truly sit firmly in the position of the boss of the advertising industry.

In order to ensure the quality of each recruitment, the recruitment topics were all made by the female devil Zhao Moran, and even the chairman Xiong Benchu didn't know beforehand.

Therefore, when the candidates got the test questions and began to review and think about them, the five directors also looked at the short and perverted questions with the same curiosity.

[Please design an online promotional copywriting advertisement for Miss Zhanjie, which is required to be no more than 50 words, and the answer time is half an hour. 】

Seeing this topic, the five directors are all black lines on their faces, this Zhao Moran really lives up to the name of "pervert"!

The recruitment topic of the top advertising company in Beijing, since it is to design promotional advertisements for the ladies on the street, this is simply ...... It's so weird and exciting!

I'm afraid that all the advertising practitioners sitting here would never have imagined in their lives that they would one day need to think of advertising ideas for the "ladies".

"Hehe! This Zhao Moran really doesn't play cards according to the routine. ”

Kumamoto was also happy at the corner of his mouth, looking like he was waiting to see a good show, and said expectantly, "But this is interesting, I want to see what kind of advertising creativity these elites in the advertising industry can design for the young lady......"

And the hundreds of people below, when they got such a strange question, almost all of them widened their eyes and took a few seconds.

Whether it is an industry leader like Zhang Songlin for many years, or a rookie like Wu Fan, who has just entered the industry, it is inevitable that he will be scolded in his heart.

Write an ad for Miss!

Within 50 words......

Be creative!

And get close to their industry!

The words can't be too direct to point out their industry......

After all, this is an industry that is not suitable for children, and the words they use to advertise can't be so fruitful.

Moreover, the time is very tight, and only half an hour is given to answer, which tests their real creative ability even more.

Usually when working on a brand's advertising creative case, they have a lot of time to look up information and find inspiration and ideas, and even have subordinates to think and discuss together.

But now, every candidate is working alone, and it is really not difficult to write an advertising copy that meets the requirements in just half an hour.

"Tianhe Advertising really has a hand, and this topic is very tricky. It is said that every exam question is made by that perverted woman, and it really lives up to its reputation. ”

Zhang Songlin, the director of Green Grass Advertising, wiped the sweat from his forehead while thinking, since he became the director, it has been a long time since he encountered such a stressful time.

Zhao Moran of Tianhe is a woman he both hates and admires.

It was this perverted woman's advertising planning case that snatched the cooperation of several big customers from his hands.

It can be said that there is no famous big advertising company in Beijing that is not selected by Tianhe advertising.

The other applicants are also similar, nervously coping and thinking, and then seeing that the time is almost too late to write in a hurry.

Half an hour passed quickly, and everyone rolled up and stood up, almost sweating.

However, Wu Fan and Tang Wenju came to mix the scenes like this, and there was no psychological pressure at all, they just felt that the title of Tianhe's advertisement was a bit too perverted.

As for Lin Ye, from the first glance of the question, the most perfect answer immediately appeared in his mind.

It's such a coincidence that a spoof advertising joke that he remembers in his mind almost perfectly fits the needs of this advertising copy.

From getting the question, to picking up the pen to answer, and putting the pen after writing, Lin Ye didn't even take three minutes.

Wu Fan, who was sitting in the front rows, happened to see Lin Ye's flowing answers, and immediately admired it, and secretly said that my Brother Ye is my Brother Ye, and in the face of such a strange question, I have no fear at all.

So......

As soon as he got out of the conference room, Wu Fan chased after Lin Ye very curiously and asked, "Brother Ye, I saw it, and it took you a few minutes to answer the question." It's got to be a perfect copy, right? Tell me what you've written?"

Wu Fan's hateful physique is really worthy of his reputation, and the people around him who had just scratched their ears and cheeks and answered the question looked at it together.

Seeing that it was Wu Fan and Lin Ye again, they both showed disdainful expressions, knowing that these two boys were bragging again.

However, under Wu Fan's tireless questioning, Lin Ye had no choice but to let him come over and whisper to him about the advertising copy he wrote.

"it! Awesome! Brother Ye, I didn't say anything. As far as your earth-shattering copywriter is concerned, if Tianhe Advertising doesn't hire you in this recruitment, it will definitely be their loss!"

Wu Fan's tone was very long, and his expression was extremely exaggerated, and almost the entire candidates waiting for the results in the hall on the first floor heard it.

"Wu Fan, can you not shout like this? Just your classmate, who has never even worked in the advertising industry, what kind of copywriting can you write!"

Tang Wenju really wanted to find a hole to drill into, why did he come here with Wu Fan, the second force?

These people around are the elites of major advertising companies, and this time Wu Fan even took himself with him to lose all the people.

"Old Tang, don't believe it! Today, I, Wu Fan, dare to leave my words here, this time Tianhe Advertising hired my classmate Lin Ye. Whoever asked him to write the copy, that's called a really awesome ......"

Wu Fan, who was really bragging, was full of confidence after hearing Lin Ye's advertising copy, and he decided that Lin Ye's copywriting would inevitably come out on top.

……