Chapter 33: The Record of the Last Film Festival (Part II) (2/5)
(Alas, five watches a day, but no one praises me...) )
This year's Shanghai Film Festival is really a matter of people!
In the past two years, a large number of film and television companies have been established vigorously and one after another, but their voices are rarely heard this year.
Whether it is a theme forum or a variety of cocktail parties, the bigwigs and guests go back and forth about the group of people from Huayi, Guangxian, Wanda, and Orange Subsidiary.
A bunch of newly established film companies began to decline, the market is not very optimistic, these grassroots entrepreneurs have limited resources in their hands, and they can only integrate industry resources through big occasions such as film festivals, observe the dynamics of the bigwigs, and find a way to survive.
One of the most obvious changes: last year, 20 film companies alone announced more than 400 project lists, and this year's film and television companies are ebbing, including the film lists released by major film and television companies, and the total number of films released by major film and television companies is less than 200, and the number of film lists has shrunk by more than half compared with last year.
Orange didn't do a film list press conference - it didn't make much sense...
'Doesn't it mean that you don't release a film list?'
These are Zhong Lifang's original words...
I thought that Lu Xiaoran could pretend to be a force, but I thought about it too much, and the whole network was discussing 'The reason why there are so many bad movies in China is because there are a group of garbage audiences' and 'Yang Mi's red carpet is overwhelming'...
......
Lu Xiaoran was chatting with Meng Ji.
Christian Mongi, who is the president of the jury of Na Yuan, the main competition of this year's Shanghai Film Festival.
Lao Lu Ting thanked him, "The Dark Side" won the award back then, all thanks to him and Nicole Kidman...
There are several other people in the same company, all complaining that the current market is difficult to do!
The sixth master is also among them.
What are those people talking about the drastic changes in the industry, the film has shifted from coal bosses to online finance, from the audience's aesthetic prediction to big data, the audience's aesthetic scope has become larger, but the aesthetic content and preferences are likely to decline sharply, among which the iteration of genre films to follow the trend, youth, chicks, pan-comedy, little fresh meat, the trend of the Propaganda Department and other events, originally in 2010, the big filmmakers who began to be optimistic and ambitious to the point of not being able to do it, are generally interested in the market, lost confidence in the audience, so he embarked on two paths, either to cater completely and make money, or to the extreme of using his existing reputation to shoot what Lao Tzu wanted to shoot and take care of your other people's livelihoods.
Lu Xiaoran talked to Meng Ji about something else...
Meng Ji sighed three things: I really didn't expect you to have so many directors in China.
Second: Romania is much worse than you China. 90% of it is Hollywood.
Third: Commercial films should make good money, otherwise theaters won't be able to do it, why do you want to make money for literary films, why do you all regard art films as a social phenomenon in China, and it will exceed 100 million, it's terrible.
There is one more important point: there is nothing to scold the audience, after all, we are ahead of the audience.
The sixth master of the same company, "Did I say it wrong, because someone watched it, someone did it!"
'Making a good movie is more strenuous than making a bad movie, but it's not necessarily more lucrative than a junk movie. ’
Lu Xiaoran simply made it clear: "There used to be a midnight ceremony in Hong Kong, where the director and the leading actor would watch their movies with the audience, and most of the audience also knew the existence of the creators. The audience applauds if they think it's good, applaud if it's bad, and even scold arrogantly, which SB shot it for me to stand up. The main creators are generally trembling, and I don't know how the audience reacts..."
"Movies are mass media, only the audience scolds the director, how can there be a director who scolds the audience, Wang Jiawei played to death the capital, the box office was sparse, and he never talked about market problems, he knew very well that he was not making a commercial movie. You've made commercial films so far. The audience is already very convinced, if you make the movie carefully, you have to ask the audience to empathize with your mental journey?
This is too arrogant.
Which of the Hong Kong audiences who used to be in the midnight show was not an outsider, outsiders don't know how to be coerced, you think it's a joke, so why did those directors suffer this crime back then?"
"You said this reminds me of a joke, a male football player complained that the reason why Chinese football is not good is because the quality of the fans is too poor!"
The sixth master paused for a moment, and then retorted: "But what I said is no problem, there is indeed such a group, a large group of so-called audiences who only watch garbage movies." ”
Lu Xiaoran couldn't hold back, and sprayed him directly: "Which bad movie has cheated money this year? Except for "Master of Memory", "I Can Say", and "Moon 2", the movies in the first half of the year have made money? Even "Journey to the West: The Demon Chapter" didn't make money!"
"Also, in the information age, we must respect the public and spray fewer people, maybe someone will turn out the previous remarks again!"
The so-called garbage audience theory is actually a typical cook who can't fry good dishes, but scolds diners for not paying attention!
Bad movies make money, but good movies don't make money?
The sixth master really uses life to interpret both ends of the first rat...
"Lao Paoer" was released, and the sixth master said to the media: "Fan Fan and Yifeng are both very sunny children, full of positive energy, and I am very happy to be with them" - less than two years after he bombarded "Today's little fresh meat is too motherly".
Last year, when "I Am Not Pan Jinlian" was released, he told the media: "The viewing ability of Chinese movie audiences must not be underestimated. It was less than a year since he bombarded the "Chinese audience garbage".
There is a saying that can be dedicated to him: never wear the pants of the enemy, go and accuse the enemy of not wearing pants!
Also, at the beginning of "Farewell My Concubine", the drama master's line - "It's all ninth-rate, no one should dislike anyone."
At the end of the day, don't take yourself too seriously, and the sixth master feels struggling...
What was the level of appreciation of the audience in the past? Now that knowledge and information are developed, it is too fast, you can fool around casually, and people will see through it at a glance!
To cite two people, Nolan and Jiang Wen.
"Inception", in this movie, layers of dreams alternate, and the story line is extremely complex, but Nolan shoots in an orderly manner, step by step, from shallow to deep, so that most audiences can understand what's going on, even if they don't understand, they can understand it after reading the movie review.
"One Step Away", this story is extremely simple, a liar's story, but Jiang Wen has to make it extremely complicated, the narrative is messy, and the imagination is unrestrained, which makes most viewers confused after watching it. Even if it is a movie review, I find that the explanation of each movie review is different, and I am even more confused.
To be honest, what China lacks is not a "master" literary film director like Jiang Wen, but a truly awesome commercial film director like Nolan, who has reached the elephant invisible.
The former is for a small group of people to laugh at themselves, and the latter is a real major event to improve the viewing level of ordinary people.
It's a pity that when the sixth master was pretending to be forced, Lu Xiaoran was not at the scene, he was bragging next door with a group of film and television company CEOs...
......
In the next two days, Lu Xiaoran was busy giving the platform to "Flash Girl".
In fact, he himself has no interest in the second dimension, and he doesn't know much about the information of station B, he only knows that station B can watch "The Sky of Fate" and "The Clever Girl Won't Get Hurt"...
If it weren't for the big golden retriever who said that station B would be a positive energy website in the future, Lu Xiaoran always thought that the "B" of station "B" was literal, you can look at that website...